Billabong International Ltd. - SWOT Analysis

Datamonitor's Billabong International Ltd. Company Profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Billabong International (Billabong) is a sports oriented company engaged in the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf and Nixon brands. The company operates in Americas, Australasia and Europe. It is headquartered in Burleigh Heads, Australia and employs 1,750 people. The company recorded revenues of A$1,230.5 million (approximately $967.1 million) during the fiscal year ended June 2007, an increase of 19.7% over 2006. The operating profit of the company was A$241.3 million (approximately $189.6 million) during fiscal year 2007, an increase of 8.7% over 2006. The net profit was A$167.2 million (approximately $131.4 million) in fiscal year 2007, an increase of 14.6% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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