Brunswick Corporation - SWOT Analysis

Datamonitor's Brunswick Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Brunswick Corporation - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Brunswick Corporation (Brunswick) manufactures marine and indoor recreation equipment. The company is engaged in manufacturing and marketing of boats, marine engines, fitness equipment, and bowling and billiards equipment. Brunswick primarily operates in the US. It is headquartered in Lake Forest, Illinois and employs 19,760 people. The company recorded revenues of $4,708.7 million during fiscal year ending December 2008 (FY2008), a decrease of 17% compared with FY2007. The operating loss of the company was $611.6 million during FY2008, as compared with operating profit of $107.2 million in FY2007. The net loss was $788.1 million in FY2008, as compared with net profit of $111.6 million in FY2007.

Scope of the Report

• Provides all the crucial information on Brunswick Corporation required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Brunswick Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Brunswick Corporation
• Data is supplemented with details on Brunswick Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Brunswick Corporation

Reasons to Purchase

• Support sales activities by understanding your customers' businesses better
• Qualify prospective partners and suppliers
• Keep fully up to date on your competitors' business structure, strategy and prospects
• Obtain the most up to date company information available