Otto (GmbH & Co KG) - SWOT Analysis

Datamonitor's Otto (GmbH & Co KG) Company Profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Otto Group (Otto) is the world's largest mail-order group and sells merchandise in about 20 countries through more than 100 subsidiaries. The group sells products ranging from clothing to appliances to sporting goods. The group operates in Europe, North America and Asia. It is headquartered in Hamburg, Germany and employs about 53,000 people. The group recorded revenues of E15,250.6 million during the fiscal year ended February 2007, an increase of 4.7% over 2006The operating profit of the group was E624.5 million during fiscal year 2007, an increase of 5.3% over 2006. The net profit was E164.2 million in fiscal year 2007, an increase of 77.5% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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