Countertops

US industry forecasts for 2013 & 2018

Publication Date	September 2009
Publisher	Freedonia Group
Product Type	Report
Pages	311
ISBN Number	not applicable
Product Code	FED

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Summary

Demand to reach 760 million square feet in 2013
Demand for countertops is forecast to increase 2.4 percent annually to 760 million square feet in 2013. Demand growth will accelerate from the pace of the 2003-2008 period, as a rebound in housing construction from the depressed 2008 level will promote demand gains. While the residential remodeling segment will post below-average advances in demand through 2013, the large stock of homes requiring countertop replacement, as well as the desire of consumers to renovate their kitchens and bathrooms by adding countertop space and installing value-added materials, will support demand.

In value terms, demand for countertops is expected to advance 4.7 percent per year to $19.7 billion in 2013. Value gains will be promoted by the growing market penetration of high value countertop materials, primarily natural and engineered stone. Consumers view countertops made from these materials as aesthetically pleasing products that add to
the value of a home. Value gains will also be spurred by rising volume gains, as consumers install larger-sized countertops in their homes.

Engineered, natural stone countertops to lead gains
Countertops made from engineered and natural stone will experience the strongest gains through 2013. Consumers view these materials as durable, aesthetically
pleasing surfaces that are highly resistant to scratches and extreme temperatures. Demand for engineered stone will benefit from its resistance to biological contaminants
and its resemblance to natural stone, while remaining impervious to moisture. Demand for natural stone will be aided by consumer interest in the style and luxury that granite and other stones offer. More homeowners will be willing to pay for these more expensive materials to achieve a desired look in their homes. Laminate countertops will continue to account for the largest share of countertop sales. Growth will be constrained, however, by the rise of engineered and natural stone, as some consumers find laminates to be a low-end surfacing choice.

Institutional segment to offer best nonresidential market prospects
The nonresidential market is forecast to contract through 2013, as decreases in nonresidential construction spending will limit overall countertops demand. Best prospects for growth in the nonresidential countertop market will be the institutional segment, as medical and educational facilities install countertops in patient rooms, classrooms and food service areas. Demand for countertops in nonbuilding construction applications is forecast to rise, spurred by rebounding shipments of recreational boats and vehicles, which often have countertops.

Kitchen countertops to advance at most rapid pace
Among the different applications, kitchen countertops demand will advance at the most rapid pace through 2013, reflecting heightened consumer interest in making the kitchen the centerpiece of the home for cooking and preparing meals and entertaining family and friends. Homeowners will continue to renovate and expand their kitchens, which will in turn promote countertop gains. Demand for bathroom and other countertops will advance at a less rapid pace, reflecting the smaller amount of square footage in the home devoted to bathrooms, laundry rooms and home theaters.VIL-47528-754

Content

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
General
Macroeconomic Environment
Consumer Trends
Personal Consumption Expenditures
Consumer Financing
Demographic Trends
Residential Building Construction
New Housing Units
Housing Stock
Improvements & Repairs
Nonresidential Building Construction
Office & Commercial
Institutional
Industrial
Transportation & Other
Improvements & Repairs
Nonbuilding Construction
Transportation Equipment
Regulatory Considerations
Environmental Considerations
Green Materials
Waste Management
Radon Gas
Formaldehyde
Pricing Trends
Natural Stone
Engineered Stone
Solid Surface
Cast Polymers
Tile
Laminates
World Market
Western Europe
Asia/Pacific Region
Other Regions
Foreign Trade
Solid Surface Materials
Engineered Stone
Tile
Granite
Other Natural Stone Types
Laminates
Cast Polymers

III. SURFACE MATERIALS
General
Value Outlook
Area Outlook
Installation Costs
Laminates
Characteristics
Suppliers & Fabricators
Solid Surface Materials
Characteristics
Suppliers & Fabricators
Natural Stone
Granite
Characteristics
Fabricators
Other Stone
Marble
Limestone
Slate
Soapstone
Others
Engineered Stone
Characteristics
Suppliers & Fabricators
Cast Polymers
Characteristics
Fabricators
Tile
Ceramic
Porcelain
Other
Other Materials
Stainless Steel
Wood
Recycled Materials
Concrete
All Other
Glass
Other Metals
Other Materials

IV. PRODUCTS
General
Value Outlook
Area Outlook
Kitchen Countertops
New Construction
Demand by Market
Demand by Material
Remodeling Construction
Demand by Market
Demand by Material
Bathroom Countertops
New Construction
Demand by Market
Demand by Material
Remodeling Construction
Demand by Market
Demand by Material
Other Countertops
New Construction
Demand by Market
Demand by Material
Remodeling Construction
Demand by Market
Demand by Material

V. MARKETS
General
Residential Construction
Demand by Product
Demand by Application
Demand by Material
Demand by Housing Type
Single-Family
Demand by Product
Demand by Application
Multifamily
Demand by Product
Demand by Application
Manufactured Housing
Demand by Product
Demand by Application
Nonresidential Building Construction
Demand by Product
Demand by Application
Demand by Material
Demand by Building Type
Office & Commercial
Demand by Product
Demand by Application
Institutional
Demand by Product
Demand by Application
Industrial
Demand by Product
Demand by Application
Other Nonresidential Building
Demand by Product
Demand by Application
Nonbuilding
Demand by Product
Demand by Application
Demand by Material

VI. REGIONAL DEMAND
General
Regional Demographics & Economic Trends
Population Patterns
Economic Outlook
Construction Activity
Housing Trends
Regional Demand for Countertops
Northeast
New England
Middle Atlantic
Midwest
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
Mountain
Pacific

VII. INDUSTRY STRUCTURE
General
Market Share
Laminates
Solid Surface Materials
Natural Stone
Engineered Stone
Cast Polymers
Tile & Other Materials
Competitive Strategies
Research & Development
Manufacturing
Distribution
Marketing
Cooperative Agreements

Company Profiles
American Marazzi Tile, see Marazzi Group
Aristech Acrylics, see Mitsubishi Corporation
Avonite Surfaces, see Mitsubishi Corporation
Baker (Craig) Marble Company Incorporated
Benchmark
Boos (John) & Company
Breton SpA
CaesarStone
Cambria
CCM Enterprises
Cheil Industries Incorporated
Cosentino SA
Coveright Surfaces Holding GmbH
Dakota Granite Company
Dal-Tile, see Mohawk Industries
DuPont (EI) de Nemours
Duracite
Fletcher Building Limited
Formica, see Fletcher Building
Granicoat Consumer Products, see Safas
Hanwha Group
Hartson-Kennedy Cabinet Top Company Incorporated
Hundman Lumber Companies
Illinois Tool Works Incorporated
Innovative Companies LLC
InPro Corporation
LG Chem Limited
LG Hausys Limited
Marazzi Group SpA
Mitsubishi Corporation
Mohawk Industries Incorporated
Monarch Ceramic Tile, see Marazzi Group
Panolam Industries International Incorporated
Precision Countertops Incorporated
Rocksolid Granite USA Incorporated
RSI Home Products Incorporated
Safas Corporation
Samsung Chemical USA, see Cheil Industries
Sta-Care Incorporated
Swan Corporation
Transolid Incorporated
Valley Countertops Industries Limited
Vangura Surfacing Products Incorporated
VT Industries Incorporated
Wilsonart International, see Illinois Tool Works
Additional Companies Mentioned in Study

Charts and Figures

SECTION I -- EXECUTIVE SUMMARY
Summary Table

SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Personal Consumption Expenditures
3 Consumer Financing Environment, 1998-2008
4 Population & Households
5 Residential Building Construction Expenditures
6 New Housing Indicators
7 Housing Stock by Type
8 Residential Improvement & Repair Expenditures
9 Nonresidential Building Construction Expenditures
10 Nonresidential Building Improvement & Repair Expenditures
11 Nonbuilding Construction Expenditures
12 Transportation Equipment Shipments
13 Selected Fabricated Countertops Prices

SECTION III -- SURFACE MATERIALS
1 Countertops Demand by Material in Value Terms
2 Countertops Demand by Material in Area Terms
3 Laminate Countertops Demand
4 Solid Surface Countertops Demand
5 Natural Stone Countertops Demand
6 Granite Countertops Demand
7 Other Stone Countertops Demand
8 Engineered Stone Countertops Demand
9 Cast Polymers Countertops Demand
10 Tile Countertops Demand
11 Other Materials Countertops Demand

SECTION IV -- PRODUCTS
1 Countertops Demand by Product
2 Kitchen Countertops Demand
3 Kitchen Countertops Demand in New Construction Applications
4 Kitchen Countertops Demand in Remodeling Construction Applications
5 Bathroom Countertops Demand
6 Bathroom Countertops Demand in New
Construction Applications
7 Bathroom Countertops Demand in Remodeling Applications
8 Other Countertops Demand
9 Other Countertops Demand in New Construction Applications
10 Other Countertops Demand in Remodeling Applications

SECTION V -- MARKETS
1 Countertops Demand by Market & Application
2 Residential Countertops Demand by Product & Application
3 Residential Countertops Demand by Material
4 Residential Countertops Demand by Housing Type
5 Single-Family Countertops Demand by Product & Application
6 Multifamily Housing Countertops Demand by Product & Application
7 Manufactured Housing Countertops Demand by Product & Application
8 Nonresidential Building Countertops Demand by Product & Application
9 Nonresidential Building Countertops Demand by Material
10 Nonresidential Building Countertops Demand by Building Type
11 Office & Commercial Countertops Demand
12 Institutional Countertops Demand
13 Industrial Countertops Demand
14 Other Nonresidential Building Construction Countertops Demand
15 Nonbuilding Countertops Demand by Product & Application
16 Nonbuilding Countertops Demand by Material

SECTION VI -- REGIONAL DEMAND
1 Population by Region
2 Gross Domestic Product by Region
3 Construction Expenditures by Region
4 Regional Housing Indicators
5 Countertops Demand by Region, Market & Application
6 Northeast Countertops Demand
7 Midwest Countertops Demand
8 South Countertops Demand
9 West Countertops Demand

SECTION VII -- INDUSTRY STRUCTURE
1 US Countertop Sales by Materials Supplier, 2008
2 US Countertop Sales by Fabricator, 2008
3 Selected Cooperative Agreements

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2008
2 Global Countertops Demand, 2008
3 US Granite Imports by Country, 2008

SECTION III -- SURFACE MATERIALS
1 Countertops Demand by Material in Value Terms, 2008
2 Countertops Demand by Material in Area Terms, 2008

SECTION V -- MARKETS
1 Residential Countertops Demand by Housing Type, 2008

SECTION VI -- REGIONAL DEMAND
1 Countertops Demand by Region, 2008

SECTION VII -- MARKET STRUCTURE
1 US Countertop Materials Market Share by Company, 2008
2 Laminate Countertop Industry Flow Chart
3 Laminate Countertop Materials Market Share, 2008
4 Solid Surface Countertop Industry Flowchart
5 Solid Surface Countertop Materials Market Share, 2008
6 Engineered Stone Countertop Materials Market Share, 2008