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Plumbing Fixtures & Fittings

US industry forecasts for 2013 - 2018

Publication Date October 2009
Publisher Freedonia Group
Product Type Report
Pages 391
ISBN Number not applicable
Product Code FED00086

Summary

US demand to reach $11 billion in 2013
US demand for plumbing fixtures and fittings is expected to grow three percent annually through 2013 to $11 billion. Gains will be driven by the rebounding US residential construction market, as housing completions rise from the low levels experienced in 2008. Continuing consumer interest in having homes with more and larger bathrooms will promote demand for fixtures and associated fittings. Further gains in demand will be driven by increasing consumer desire for fixtures and fittings that reduce water use.

Gains in plumbing product shipments will lag that of demand as imports expand at a rapid pace. The bulk of plumbing product imports will continue to be from Asian manufacturers with lower production costs. Low-cost Latin American producers and European manufacturers of high-end products will also see increases in market penetration. In 2008, imports comprised 30 percent of US fittings  demand and 15 percent of US fixtures demand. Both fixtures and fittings will see strong import growth through 2013.

Fittings demand to outpace fixtures through 2013
Demand for plumbing fittings is projected to rise 3.5 percent per year to $5.1 billion in 2013. The residential market will account for the majority of these gains, as rebounding housing completions and consumer interest in bathroom renovation projects promote advances in demand. Advances in fittings demand will be led by increasing interest in low-flow fittings that reduce water consumption and lower  utility bills. Further gains in demand will be promoted by interest in products that meet the standards for universal access, or products that can easily be used by all segments of the population. Thus, older fittings will be replaced with models that are easier for older Americans or the disabled to use. However, value demand gains will be checked by metal prices, which are forecast to fall through 2013.

Demand for plumbing fixtures will grow 2.6 percent yearly to $5.9 billion in 2013. Gains will be driven by rising consumer demand for such high-end products as whirlpool bathtubs and hot tubs and spas, which are perceived to add luxury and value to homes. Further gains in demand
will be promoted by consumer desire for homes with multiple bathrooms. These bathrooms are usually outfitted with sink and toilet fixtures, and many of them also have bathtubs or shower stalls. In the nonresidential market, advances will be restrained by weakness in construction
expenditures, as building projects are scaled back or cancelled altogether.

Residential market to remain dominant
The residential market accounted for 64 percent of plumbing product demand in 2008. Through 2013, this segment will post above-average demand gains, as housing completions advance and homeowners continue to upgrade their homes by adding to and increasing the number
of their bathrooms, and expanding and modernizing their kitchens. These projects often call for the replacement of many fixtures and fittings.

Demand for plumbing fixtures and fittings in the nonresidential building construction market will post below-average gains, reflecting reduced construction spending trends in many segments. As fewer office buildings, retail centers and hotels are built, there will be less demand for plumbing products. However, as there is a large stock of existing products that require replacement, building owners and property managers will opt to replace older products with more environmentally friendly products to reduce water use and lower utility bills.

Content

INTRODUCTION                         
       
I.  EXECUTIVE SUMMARY

II.  MARKET ENVIRONMENT
        General
        Macroeconomic Overview
        Consumer Income & Spending
        Consumer Financing
        Demographic Outlook
        Building Construction
          Residential Buildings
           New Housing Units
           Housing Stock
           Bathroom Trends
           Improvements & Repairs
          Nonresidential Buildings
           Office & Commercial
           Institutional
           Industrial
           Transportation & Other Building Construction
           Improvements & Repairs
        Nonbuilding Construction
        Transportation Equipment Outlook
        Pricing
        Historical Market Overview
        Environmental & Regulatory Considerations
          Plumbing Codes
          Water Conservation Regulations & Standards
           Toilet Fixtures
           Shower Fittings
           Lavatory Fittings
           EPA Programs
          Drinking Water Quality
          Americans with Disabilities Act
         
    III.  OVERVIEW
        General
        Supply & Demand
        Foreign Trade
          Imports
          Exports
        World Plumbing Fixtures & Fittings Market
       
     IV.  FIXTURES BY MATERIAL
        General
        Supply & Demand
        Vitreous China
          Product Characteristics
          Suppliers
        Plastics
          Fiberglass
          Cast Polymer
          Acrylic
          Other Plastics
        Metal
          Cast Iron
          Steel & Other Metals
        Other Materials
       
     V.  FIXTURES BY TYPE
        General
        Supply & Demand
        Plumbing Fixtures Overview
        Bathtub & Shower Fixtures
          Bathtubs
          Whirlpool Bathtubs
          Shower Stalls & Receptors
          Bathtub & Shower Surrounds
        Sink Fixtures
          Lavatories
          Kitchen Sinks
          Other Sinks
        Toilet Fixtures
          State & Federal Regulations
          Voluntary Performance & Water Saving Programs
          Water Closet Bowls
          Flush Tanks
          Urinals
        Other Plumbing Fixtures
          Hot Tubs & Spas
          Drinking Fountains
          Bidets
          All Other Plumbing Fixtures
        Plumbing Fixtures Market Share
          
     VI.  FITTINGS
        General
        Lavatory Fittings
          Two-Lever Controls
          Single-Lever Controls
          Other Lavatory Fittings
        Bathtub & Shower Fittings
          Antiscald Valves
          Single-Lever Controls
          Showerheads & Fittings
          Bathtub & Shower Combinations
          Personal Showers
          Other Bathtub & Shower Fittings
        Kitchen & Other Sink Fittings
          Single-Lever Controls
          Deck Faucets
          All Other Sink Fittings
        Other Plumbing Fittings
          Lawn & Hose Fittings
          Flush Valves & Controls
          Drains & Overflows
          Sediment, Sill & Other Faucets
          P & S Traps
          ADA Accessibility Products

          All Other Plumbing Fittings
        lumbing Fittings Market Share
          
    VII.  MARKETS
        General
        Residential Buildings
          Demand by Type
          Demand by Application
           New
           Improvements & Repairs
          Demand by Housing Type
           Single-Family
           Multifamily
           Manufactured Housing
        Nonresidential Buildings
          Demand by Type
          Demand by Application
           New
           Improvements & Repairs
          Demand by Building Type
           Office & Commercial
           Institutional
           Industrial
           Other
        Other Markets
       
    VIII.  REGIONS
        General
        Regional Demographic & Economic Activity
          Population Patterns
          Economic Outlook
          Construction Activity
          Housing Trends
        Regional Demand for Plumbing Products
          Northeast
           New England
           Middle Atlantic
          Midwest
           East North Central
           West North Central
          South
           South Atlantic
           East South Central
           West South Central
          West
           Mountain
           Pacific
          
     IX.  INDUSTRY STRUCTURE
        General
        Industry Composition
        Market Share
           Kohler
           Masco
           American Standard
           Moen
           Jacuzzi
           Other Leaders
        Product Development & Manufacturing
        Competitive Strategies
        Marketing
        Distribution
        Mergers & Acquisitions

        Company Profiles
          Acorn Engineering Company
          Alumax Bath Enclosures, see Orkla               
          Alsons, see Masco                       
          American Shower & Bath, see Masco               
          American Standard Brands
          Ann Sacks Tile and Stone, see Kohler             
          Aqua Glass, see Masco                     
          Aquatic Industries, see Tomkins                
          Black & Decker Corporation
          Bradley Corporation
          BrassCraft Manufacturing, see Masco              
          Brasstech, see Masco                     
          Briggs Plumbing Products Incorporated
          California Acrylic Industries Incorporated
          Cal Spas, see California Acrylic Industries          
          Chicago Faucet, see Geberit International           
          Crane Plumbing Holding, see American Standard Brands     
          Danze, see Globe Union Industrial               
          Delta Faucet, see Masco                    
          Eljer Holding, see American Standard Brands          
          Elkay Manufacturing Company
          Fluidmaster Incorporated
          Fortune Brands Incorporated
          Franke Holding AG
          Fusion Hardware Group, see Globe Union Industrial       
          Geberit International AG
          Gerber Plumbing, see Globe Union Industrial          
          Globe Union Industrial Corporation
          Grohe AG
          Halsey Taylor, see Elkay Manufacturing            
          Hansgrohe, see Masco                     
          Jacuzzi Brands Corporation
          Jandy Pool Products, see Zodiac Marine & Pool         
          Kallista, see Kohler                     
          Kohler Company
          MAAX Bath Incorporated
          MAAX Spas Industries Corporation
          Mansfield Plumbing Products LLC
          Masco Corporation
          Mirolin Industries, see Masco                 
          Moen, see Fortune Brands                   
          Oatey Company
          Orkla ASA
          Phylrich International, see Elkay Manufacturing        
          Price Pfister, see Black & Decker               
          Revere Sink, see Elkay Manufacturing             
          Rexnord LLC
          Sloan Valve Company
          St. Thomas Creations, see Villeroy & Boch           
          Sterling Plumbing, see Kohler                 
          Swan Corporation
          Symmons Industries Incorporated
          T&S Brass and Bronze Works Incorporated
          Tomkins plc
          TOTO Limited
          Villeroy & Boch AG
          Watkins Manufacturing, see Masco               
          Water Pik Incorporated
          Zodiac Marine & Pool
          Zurn Industries, see Rexnord                 
        Additional Companies Mentioned in Study
       
       
LIST OF TABLES
                    
        SECTION I -- EXECUTIVE SUMMARY
        Summary Table

        SECTION II -- MARKET ENVIRONMENT
      1  Macroeconomic Indicators
      2  Personal Consumption Expenditures
      3  Consumer Financing Environment, 1998-2008
      4  Population & Households
      5  Building Construction Expenditures
      6  Residential Building Construction Expenditures
      7  New Housing Indicators
      8  Housing Stock by Type
      9  Residential Improvement & Repair Expenditures
     10  Nonresidential Building Construction Expenditures
     11  Nonresidential Building Improvement &
          Repair Expenditures
     12  Nonbuilding Construction Expenditures
     13  Transportation Equipment Shipments
     14  Selected Plumbing Products Prices
     15  Plumbing Products Market, 1998-2008

        SECTION III -- OVERVIEW
      1  Plumbing Products Supply & Demand
      2  Plumbing Products Foreign Trade

        SECTION IV -- FIXTURES BY MATERIAL
      1  Plumbing Fixtures Demand by Material
      2  Vitreous China Plumbing Fixture Demand by Product
      3  Plastic Plumbing Fixtures Demand
          by Material & Product
      4  Fiberglass Plumbing Fixtures Demand
      5  Cast Polymer Plumbing Fixtures Demand
      6  Acrylic Plumbing Fixtures Demand
      7  Other Plastic Plumbing Fixtures Demand
      8  Metal Plumbing Fixtures Demand
          by Material & Product
      9  Cast Iron Plumbing Fixtures Demand
     10  Steel & Other Metal Plumbing Fixtures Demand
     11  Other Materials Plumbing Fixtures Demand

        SECTION V -- FIXTURES BY TYPE
      1  Plumbing Fixtures Supply & Demand
      2  Plumbing Fixtures Demand
      3  Bathtub & Shower Fixtures Demand by Product
      4  Bathtub Demand by Material
      5  Whirlpool Bathtub Demand by Material
      6  Shower Stall & Receptor Demand by Material
      7  Bathtub & Shower Surround Demand
          by Product & Material
      8  Sink Fixtures Demand by Product
      9  Lavatory Demand by Material
     10  Kitchen Sink Demand by Material
     11  Other Sinks Demand by Material
     12  Toilet Fixtures Demand by Product
     13  Water Closet Bowls Demand by Material
     14  Flush Tanks Demand
     15  Urinals Demand
     16  Other Plumbing Fixtures Demand

        SECTION VI -- FITTINGS
      1  Plumbing Fittings Supply & Demand
      2  Lavatory Fittings Demand by Product
      3  Bathtub & Shower Fittings Demand by Product
      4  Kitchen & Other Sink Fittings Demand by Product
      5  Other Plumbing Fittings Demand by Product

        SECTION VII -- MARKETS
      1  Plumbing Products Demand by Market
      2  Residential Plumbing Products Demand
          by Product & Application
      3  New Residential Demand for Plumbing Products
      4  Residential Improvement & Repair Demand
          for Plumbing Products
     5   Residential Building Demand for Plumbing Products
          by Housing Type
      6  Single-Family Housing Demand for Plumbing Products
          by Product & Application
      7  Multifamily Housing Demand for Plumbing Products
          by Product & Application
      8  Manufactured Housing Demand for Plumbing Products
          by Product & Application
      9  Nonresidential Building Construction Plumbing Products
          Demand by Product & Application
     10  New Nonresidential Building Construction Plumbing
          Products Demand
     11  Nonresidential Building Construction Improvement & Repair 
          Plumbing Products Demand
     12  Nonresidential Building Construction Plumbing Products
          Demand by Building Type
     13  Office & Commercial Plumbing Products Demand
          by Product & Application
     14  Institutional Plumbing Products Demand
          by Product & Application
     15  Industrial Plumbing Products Demand
          by Product & Application
     16  Other Nonresidential Building Construction Demand
          for Plumbing Products by Product & Application
     17  Other Markets Plumbing Products Demand
          by Product & Market

        SECTION VIII -- REGIONS
      1  Regional Population
      2  Gross Domestic Product by Region
      3  Construction Expenditures by Region
      4  Regional Housing Indicators
      5  Plumbing Products Demand by Region
      6  Northeast Plumbing Products Demand
          by Subregion & Market
      7  Midwest Plumbing Products Demand
          by Subregion & Market
      8  South Plumbing Products Demand
          by Subregion & Market
      9  West Plumbing Products Demand
          by Subregion & Market

        SECTION IX -- INDUSTRY STRUCTURE
      1  Plumbing Product Sales by Company, 2008

LIST OF CHARTS
                    
        SECTION II -- MARKET ENVIRONMENT
      1  Year of Construction of Housing Stock, 2008
      2  Number of Bathrooms in New Single-Family Homes,
          1998-2008
      3  Plumbing Products Growth, 1999-2008

        SECTION III -- OVERVIEW
      1  Plumbing Products Supply & Demand, 1998-2018
      2  Plumbing Products Imports by Product & Source, 2008
      3  Plumbing Products Exports by Product & Destination, 2008
                                         
        SECTION IV -- FIXTURES BY MATERIAL
      1  Plumbing Fixtures Demand by Material Type, 2008:
          Units & Value
                                         
        SECTION V -- FIXTURES BY TYPE                   
      1  Plumbing Fixtures Supply & Demand, 1998-2018
      2  Plumbing Fixtures Demand, 2008: Value Versus Units
      3  Bathtub & Shower Fixtures Demand by Type, 2008
      4  Sink Fixtures Demand by Type, 2008
      5  Toilet Fixtures Demand by Product, 2008
      6  US Plumbing Fixtures Market Share, 2008

        SECTION VI -- FITTINGS
      1  Plumbing Fittings Supply & Demand, 1998-2018
      2  US Plumbing Fittings Market Share, 2008

        SECTION VII -- MARKETS
      1  Plumbing Products Demand by Market, 2008

        SECTION VIII -- REGIONS
      1  Plumbing Products Demand by Region, 2008

        SECTION IX -- INDUSTRY STRUCTURE
      1  US Plumbing Products Market Share, 2008
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