The U.S. Dry Mix Mortar Additives Market

Publication Date	June 2009
Publisher	Frost & Sullivan
Product Type	Report
Pages	121
ISBN Number	not applicable
Product Code	FRS01057

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Summary

This Frost & Sullivan research service titled The U.S. Dry Mix Mortar Additives Market provides market size and share of the different categories of additives, analysis on their applications and emerging technological trends, market drivers and restraints, competitive structure, industry challenges, and market forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: defoamers, redispersible powders, hydrophobizing agents, cellulose ethers, and others (including starch ethers, air-entrainers, and plasticizers).

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Market Overview

Increasing Preference for Dry Mix Mortar over Traditional Materials Bodes Well for the Dry Mix Mortar Market

Building and construction industry participants are constantly looking for innovative materials and advancements in the performance of traditional materials such as mortars. Pre-mixed, pre-packed, and dry mix mortar is an improvement over job-site mixed mortar with several distinct advantages of product quality and performance. The shifts from job-site mortars to dry mix mortars and from structural mortars to functional mortars have boosted the use of dry mix mortar additives. Several specialized applications such as tile grouts, ceramic tile adhesives, floor screeds, stucco, and repair mortars are leaning toward the use of dry mix mortars additives. Other traditional applications such as masonry, base rendering, bricklaying, and glass blocks are also choosing dry mix mortars over job-site mortars, thereby boosting the uptake of its additives.

The market is likely to grow over the next five to six years due to the rising focus on energy-efficient building and construction activity, and in applications where dry mix and other mortars are considered an important alternative to concrete. "The role of the chemical additives such as defoamers, plasticizers, hydrophobizing agents, cellulose ethers, air-entrainers, and so on in dry mix mortars has become critical following the preference for functional mortars to merely structural mortars," says the analyst of this research. "The additives follow the demand pattern of the dry mix mortars that they are mixed with, and also the needs of new manufacturing and automated dosing technologies." In the past few years, mortars have been systematically modified with polymer binders (redispersible powders), special additives (cellulose ethers), and additives to improve product quality and meet the requirements of the modern building industry. Dry mix mortars have been found to be the most adaptable to this new formulation scenario.

"Dry mix mortars are highly suitable for the inclusion of all types of additives including defoamers, hydrophobizing agents, redispersible powders, cellulose ethers, air-entrainers, plasticizers and starch ethers," notes the analyst. "Such additives are responsible for imparting individual and special characteristics to dry mix mortars." For instance, while air-entrainers provide the mortar material with evenly distributed air bubbles that prevent the mortar from cracking, plasticizers are added to adjust the cement-to-water ratio. Defoamers control the uneven distribution of unwanted air bubbles in mortars and redispersible powders enhance the cohesion, adhesion, water retention, and workability of the mortar structures. Cellulose ethers improve the rheological and thixotropic properties and hydrophobizing agents act as water repellents in mortar applications. The ability of each additive to accomplish specific applications makes them attractive to dry mix mortar producers.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Chemicals
Mortars
Construction
Additive chemicals

Technologies

The following technologies are covered in this research:

Defoamers
Redispersible polymers
Hydrophobizing agents
Cellulose ethers
Starch ethers
Air-entrainers
Plasticizers

Content

1 EXECUTIVE SUMMARY
- Opportunities
  - 1. Market Opportunities
- Trends
  - 1. Market Factors
- Conclusion
  - 1. Highlights
2 MARKET OVERVIEW
- Introduction
  - 1. Overview
- Definitions
  - 1. Cement
  - 2. Mortars
  - 3. Dry Mix Mortars
  - 4. Mortar Additives
3 TOTAL U.S. DRY MIX MORTAR ADDITIVES MARKET
- Industry Challenges
  - 1. Challenges
- Market and Technological Trends
  - 1. Trends
- Measurements Analysis
  - 1. Measurements
- Market Dynamics
  - 1. Market Drivers
  - 2. Market Restraints
- Market Estimates and Forecasts
  - 1. Market Revenues
- Competitive Structure
  - 1. Competitive Analysis
  - 2. Suppliers' Profiles (A-E)
  - 3. Suppliers' Profiles (F-Z)
  - 4. Market Share Analysis
- Consolidation Activities
  - 1. Mergers and Acquisitions
4 U.S. DEFOAMERS MARKET
- Market Overview
  - 1. Market Definitions
  - 2. Measurements
- Market Dynamics
  - 1. Market Drivers
  - 2. Market Restraints
- Market Estimates and Forecasts
  - 1. Revenue Forecasts
- Competitive Structure
  - 1. Competitive Analysis
  - 2. Market Share Analysis
5 U.S. HYDROPHOBIZING AGENTS MARKET
- Market Overview
  - 1. Market Definitions
  - 2. Measurements Analysis
- Market Dynamics
  - 1. Market Drivers
  - 2. Market Restraints
- Market Estimates and Forecasts
  - 1. Revenue Forecasts
- Competitive Structure
  - 1. Competitive Analysis
  - 2. Market Share Analysis
6 U.S. CELLULOSE ETHERS MARKET
- Market Overview
  - 1. Market Definitions
  - 2. Measurements Analysis
- Market Dynamics
  - 1. Market Drivers
  - 2. Market Restraints
- Market Estimates and Forecasts
  - 1. Revenue Forecasts
- Competitive Structure
  - 1. Competitive Analysis
  - 2. Market Share Analysis
7 U.S. REDISPERSIBLE POWDERS MARKET
- Market Overview
  - 1. Market Definitions
  - 2. Measurements Analysis
- Market Dynamics
  - 1. Market Drivers
  - 2. Market Restraints
- Market Estimates and Forecasts
  - 1. Revenue Forecasts
- Competitive Structure
  - 1. Competitive Analysis
  - 2. Market Share Analysis
8 U.S. OTHER ADDITIVES MARKET
- Market Overview
  - 1. Market Definitions
  - 2. Measurements Analysis
- Market Dynamics
  - 1. Market Drivers
  - 2. Market Restraints
- Market Estimates and Forecasts
  - 1. Revenue Forecasts
- Competitive Structure
  - 1. Competitive Analysis
  - 2. Market Share Analysis
9 STRATEGIC ANALYSIS FOR U.S. DRY MIX MORTAR ADDITIVES MARKET
- Strategic Analysis
  - 1. Strategic Recommendations
10 DATABASE OF KEY INDUSTRY PARTICIPANTS
- Leading Participants
  - 1. Key Participants
List of Figures
Chapter
- Total Dry Mix Mortar Additives Market: Impact of Top Four Industry Challenges (U.S.), 2009-2015
- Total Dry Mix Mortar Additives Market: Market and Technological Trends (U.S.), 2008
- Total Dry Mix Mortar Additives Market: Market Drivers Ranked in Order of Impact (U.S.), 2009-2015
- Total Dry Mix Additives Market: Market Restraint and its Impact (U.S.), 2009-2015
- Total Dry Mix Mortar Additives Market: Revenue Forecasts (U.S.), 2005-2015
- Total Dry Mix Mortar Additives Market: Revenue Forecasts by Segments (U.S.), 2005-2015
- Total Dry Mix Mortar Additives Market: Competitive Structure (U.S.), 2008
- Total Dry Mix Mortar Additives Market: Major Participants by Segments (U.S.), 2008
- Total Dry Mix Mortar Additives Market: Notable Mergers, Acquisitions, and Partnerships (U.S.), 2007-2009
Chapter
- Defoamers Market: Market Drivers Ranked in Order of Impact (U.S.), 2009-2015
- Defoamers Market: Market Restraint and its Impact (U.S.), 2009-2015
- Defoamers Market: Revenue Forecasts (U.S.), 2005-2015
- Defoamers Market: Competitive Structure (U.S.), 2008
Chapter
- Hydrophobizing Agents Market: Market Drivers Ranked in Order of Impact (U.S.), 2009-2015
- Hydrophobizing Agents Market: Market Restraint and its Impact (U.S.), 2009-2015
- Hydrophobizing Agents Market: Revenue Forecasts (U.S.), 2005-2015
- Hydrophobizing Agents Market: Competitive Structure (U.S.), 2008
Chapter
- Cellulose Ethers Market: Market Drivers Ranked in Order of Impact (U.S.), 2009-2015
- Cellulose Ethers Market: Market Restraint and its Impact (U.S.), 2009-2015
- Cellulose Ethers Market: Revenue Forecasts (U.S.), 2005-2015
- Cellulose Ethers Market: Competitive Structure (U.S.), 2008
Chapter
- Redispersible Powders Market: Market Drivers Ranked in Order of Impact (U.S.), 2009-2015
- Redispersible Powders Market: Market Restraint and its Impact (U.S.), 2009-2015
- Redispersible Powders Market: Revenue Forecasts (U.S.), 2005-2015
- Redispersible Powders Market: Competitive Structure (U.S.), 2008
Chapter
- Other Additives Market: Market Driver and its Impact (U.S.), 2009-2015
- Other Additives Market: Market Restraint and Its Impact (U.S.), 2009-2015
- Other Additives Market: Revenue Forecasts (U.S.), 2005-2015
- Other Additives Market: Competitive Structure (U.S.), 2008