Marketing research and analysis of the Russian elevator equipment market, 2005 1st half of year 2008

Publication Date	February 2009
Publisher	B2B Research
Product Type	Report
Pages	100
ISBN Number	not applicable
Product Code	BBR00026

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Summary

B2B Research Company has conducted a market research and a review of the Russian elevator equipment market.
The elevator equipment market was characterized by rather high growth rates (about 15%) at the end of the 1st half of year 2008.

The main factors to stimulate the elevator market development were a growing demand for these products due to the deterioration of the country's elevator fleet, as well as due to the increasing volumes of residential, office and cottage multi-storied construction and toughened requirements to qualitative characteristics of elevators. However, the existing unstable economical situation in the world, according to the experts, may lead to the reduction in the elevator market volume in Russia.

According to the predictions, by year 2010 the elevator market might reduce by over 50% in comparison with the final indicators of year 2008.

The main part of the market (over 80%) is comprised by passenger elevators. This type of elevators is of greater demand in the market. Besides, some consumers try every trick to manage without goods elevators, for example, for this purpose they try to use passenger elevators with heightened lifting capacity, which are not destined for this and are not furnished with special elements.

Domestic manufacture traditionally covers a larger share of the elevator market in physical terms. The share of home-made products was about 85% in 2006-2007. The prevalence of home-made products in the Russian market is mainly reasoned by their lower cost in comparison with imported analogs. Residential construction sector predominantly uses home-made elevators. Moreover, step-by-step renovation of the elevator equipment fleet, which is worn-out by more than 60% in Russia, is implemented with the use of home-made elevators.

This research highlights all aspects of the Russian elevator equipment market:

General characteristic of the market and adjacent markets;
Market structure (including production volumes and export-import volumes, positions of key players, price segmentation)
Development trends, historical data and forecast
Review of distribution systems
Profiles of key market players
Consumer analysis

Research goal

To evaluate the current state of elevator equipment market.

Range segmentation

1. Construction and investment companies involved in reconstruction and new construction of

housing objects
transport objects (railroad stations, airports)
industrial buildings
public buildings

2. Assembling companies

3. Exploiting companies

The choice of equipment first of all depends on architectural peculiarities of the building, regulatory and functional requirements. Therefore even as early as at the building designing stage they have to determine what elevator and what manufacturer to choose, since this is directly connected with the dimensions of the elevator shaft.

However, technical features of an elevator can hardly be always decisive. The approach to the choice of elevator equipment made by investment and construction companies performing their professional activities in the municipal sector is somewhat different from that used by companies involved in the construction of commercial real estate.

Demands placed on investment and construction companies involved in construction in the municipal sector are as follows:

low price for shelter, high speed of construction. Consequently, companies prefer using reliable suppliers of inexpensive home-made equipment that can efficiently respond to possible changes or look for other possibilities.

As for commercial real estate, technical parameters of the equipment and its appearance (which is often not standard but designed especially for a unique project) are vital factors, whereas the cost of equipment is of secondary importance.

Research methodology

1. Gathering and analysis of secondary sources of information:

Gathering and analysis of state statistics data provided by the Federal Customs Service of RF, Federal State Statistics Service of RF;
Monitoring of mass media: federal, regional and specialized printed editions;
Specialized databases;
Industry statistics;
Internet-sources: market participants' web-sites, specialized web-portals, etc.;
Data provided by rating agencies;
Searching work based on inquiries at infrastructure enterprises of the investigated market (marketing agencies, servicing markets, expert companies, independent experts, analytical companies, etc.).

2. Expert interviews with market participants:

manufacturers,
importers,
distributors,
representatives of associations/ unions,
specialized mass media,
industry institutes,
independent
industry experts.

Content

Section 1. Project characteristic
- 1.1. Methodology
- 1.2. The sources of information
Section 2. General market characteristic
- 2.1. Current state of the elevator equipment market
- 2.2. Market development factors
- 2.3. The main threats of the market
- 2.4. Market structural map
- 2.5. The Market growth rate (historical review of 2005-1 half a year 2008)
- 2.6. The Market forecast size (2009-2010)
- 2.7. Distribution structure in the market. Description of main distribution channels
- 2.8. The most popular kinds of specification of elevators in office and residential market
Section 3. Structural analysis
- 3.1 Market volume and dynamics of its changes (in physical terms)
  - 3.1.1. Shared distribution of the Elevators market volume (units) as regards manufacturers (brands) (RF, 2005-1 half a year of 2008)
  - 3.1.2. Shared distribution of the Elevators market volume (units) as regards the first level of segmentation (RF, 2005-1 half a year of 2008)
  - 3.1.3. Shared distribution of the Elevators market volume as regards product origins (home- made/imported) (RF, 2005-1 half a year of 2008)
- 3.2. Volume of local production in the market (in physical terms) and dynamics of changes
  - 3.2.1 Shared distribution of the Elevators production (units) as regards manufacturers (brands) (RF, 2005-1 half a year of 2008)
  - 3.2.2 Shared distribution of the Elevators production (units) as regards the first level of segmentation (RF, 2005-1 half a year of 2008)
- 3.3. Volume of the Elevators import and dynamics of its changes
  - 3.3.1. Shared distribution of the Elevators market import (units) as regards manufacturers (brands) (RF, 2005-1 half a year of 2008)
  - 3.3.2. Shared distribution of the Elevators market import (units) as regards the first and the second level of segmentation (RF, 2005-1 half a year of 2008)
  - 3.3.3. Shared distribution of the Elevators market import (units) as regards countries of origin (RF, 2005-1 half a year of 2008)
  - 3.3.4. Shared distribution of the Elevators market import (units) as regards countries of delivery (RF, 2005-1 half a year of 2008)
Section 4. Analysis of Market segments
- 4.1. Volume of the passenger elevators segment (units) and its shared distribution in a market volume (RF, 2005-1 half a year of 2008)
- 4.2. Shared distribution volume of the passenger elevators segment (units) as regards manufacturers (brands) (RF, 2005-1 half a year of 2008)
- 4.3. Volume of the goods elevators segment (units) and its shared distribution in a market volume (RF, 2005-1 half a year of 2008)
- 4.4. Shared distribution volume of the goods elevators segment (units) as regards manufacturers (brands) (RF, 2005-1 half a year of 2008)
Section 5. Price segments analysis of passenger elevators for 2006
- 5.1. High price segment
- 5.2. Qualitative product characteristics within a segment
  - 5.2.1. Main manufacturers
  - 5.2.2. Typical segments product
  - 5.2.3. Main consumers
  - 5.2.4. Segment share at the correspondent elevator market
- 5.3. Middle price segment
  - 5.3.1. Qualitative product characteristics within a segment
  - 5.3.2. Main manufacturers
  - 5.3.3. Typical segments product
  - 5.3.4. Main consumers
  - 5.3.5. Segment share at the correspondent elevator market
- 5.4. Low price segments
  - 5.4.1. Qualitative product characteristics within a segment
  - 5.4.2. Main manufacturers
  - 5.4.3. Typical segments product
  - 5.4.4. Main consumers
  - 5.4.5. Segment share at the correspondent elevator market
Section 6. Profile of key manufacturers
- 6.1. The main Russian and international manufacturers
  - 6.1.1. SchLZ, OJSC
  - 6.1.2. KMZ , OJSC
  - 6.1.3. Mogilyovliftmash Republican Unitary Enterprise
  - 6.1.4. OTIS
  - 6.1.5. KONE
  - 6.1.6. S?hindler
  - 6.1.7. Thyssen Krupp
  - 6.1.8. Metallschneider
  - 6.1.9. Shanghai Mitsubishi Elevator
  - 6.1.10. Daldoss Elevetronic S.P.A
  - 6.1.11.Shenyang Brilliant Elevator (BLT)
- 6.2. Distributors including servicing and installation
  - 6.2.1. Moslift
  - 6.2.2. OTIS-Lift
  - 6.2.3. Podyom Group
  - 6.2.4. Soyuzliftmontazh
  - 6.2.5. Lift RSU-5
Section 7. Demand and consumption structure
- 7.1. Main consumer groups (their shared rate)
- 7.2. Seasonality of the demand
- 7.3. Criteria for choosing elevators
Section 8. Conclusions and Prospects for the market development
APPENDIX 1. General overview of high building construction market (both for Russian Federation and Moscow), and perspectives of this market
APPENDIX 2. Residential and office buildings' commission
APPENDIX 3. Estimation of approximate rate of elevators supply in residential and office buildings (elevators per square meter)
Tables
- Table 1 Dynamics of the Russian elevator equipment market volume in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 2 Prospects of the Russian elevator equipment market volume development in physical terms (units), RF, 2008 - 2010
- Table 3 Dynamics of the Russian elevator equipment market in physical terms (units) as regard product origins, RF, 2005 - 1st half of year 2008
- Table 4 Dynamics of the Russian elevator equipment market in physical terms (units) as regards manufacturers, RF, 2005 - 1st half of year 2008
- Table 5 Shared distribution of elevators volume in RF as regards the first level of range segmentation, in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 6 Shared distribution of elevators volume in RF as regard product origins (domestic/foreign), in physical terms (units) , RF, 2005 - 1st half of year 2008
- Table 7 Shared distribution of the elevators production volume as regards manufacturers, in physical terms (units) , RF, 2005 - 1st half of year 2008
- Table 8 Shared distribution of the elevators domestic production volume as regards the first level of range segmentation, in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 9 Dynamics of the Russian elevator equipment import in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 10 Shared distribution of the elevators import as regards manufacturers, RF, 2005 - 1st half of year 2008
- Table 11 Shared distribution of the elevators import as regards the first and second levels of range segmentation, in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 12 Shared distribution of the elevators import volume as regard product origins in physical terms (units) , RF, 2005 - 1st half of year 2008
- Table 13 Shared distribution of the products in China as regards manufacturers, RF, 1st half of year 2008
- Table 14 Shared distribution of the products under the brand OTIS as regards countries of origin, RF, 2005 - 1st half of year 2008
- Table 15 Shared distribution of the products under the brand KONE as regards countries of origin, RF, 2005 - 1st half of year 2008
- Table 16 Shared distribution of the products under the brand SCHINDLER as regards countries of origin, RF, 2005 - 1st half of year 2008
- Table 17 Shared distribution of the products under the brand THYSSEN KRUPP as regards countries of origin, RF, 2005 - 1st half of year 2008
- Table 18 Shared distribution of the elevators import volume as regards countries of delivery in physical terms (units) , RF, 2005 - 1st half of year 2008
- Table 19 Volume and shared of the passenger elevators segment in the elevators market volume, in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 20 Shared distribution of the passenger elevators segment volume in physical terms (units) as regards manufacturers, RF, 2005 - 1st half of year 2008
- Table 21 Volume and shared of the goods elevators segment in the elevators market volume, in physical terms (units), RF, 2005 - 1st half of year 2008
- Table 22 Shared distribution of the goods elevators segment volume in physical terms (units) as regards manufacturers, RF, 2005 - 1st half of year 2008
- Table 23 Shared distribution of the price elevators segments, %, 2006
- Table 24 Distribution of the price elevators segments, 2006, in physical terms
- Table 25 Price elevators segments borders , 2006, rub.
- Table 26 Qualitative elevators characteristic of the high price segments, 2006
- Table 27 Main elevators manufacturers of the high price segments, 2006, %
- Table 28 Typical products of the high price elevator segments
- Table 29 Main elevators consumers of the high price segments
- Table 30 Shared elevators of the high price segments, 2006, %
- Table 31 Qualitative elevators characteristics of the middle price segments, 2006
- Table 32 Main elevators manufacturers of the middle price segments, 2006, %
- Table 33 Main elevators manufacturers of the middle-high pseudo segment, 2006, %
- Table 34 Main elevators manufacturers of the middle- low pseudo segment, 2006, %
- Table 35 Typical products of the middle price elevator segments
- Table 36 Main elevators consumers of the middle price segments, 2006
- Table 37 Main elevators consumers of the middle-high pseudo segment, 2006
- Table 38 Main elevators consumers of the middle- low pseudo segment, 2006
- Table 39 Main elevators consumers of the completes modernization of the middle price segment, 2006
- Table 40 Shared elevators of the low price segments, 2006, %
- Table 41 Qualitative elevators characteristics of the low price segments, 2006
- Table 42 Main elevators manufacturers of the low price segments, 2006, %
- Table 43 Typical products of the low price elevator segments
- Table 44 Main elevators consumers of the low price segments, 2006
- Table 45 Main elevators consumers of the completes modernization of the low price segment, 2006
- Table 46 Shared elevators of the low price segments, 2006
- Table 47 Shared distribution elevators consumption (in physical terms ) of the main consumer segments, 2006, %
- Table 48 Main facts determinate the choice of suppliers and lift models by construction and investment companies
Diagrams
- Diagram 1 Dynamics of the Russian elevator equipment market volume in physical terms (units), RF, 2005 - 1st half of year 2008
- Diagram 2 Dynamics of the Russian elevator equipment market volume in physical terms (units), RF, 2005 - 2010
- Diagram 3 Dynamics of the Russian elevator equipment market volume in physical terms (units), RF, 2005 - 1st half of year 2008
- Diagram 4 Dynamics of the Russian elevator equipment market volume in physical terms (units), RF, 2006 - 1st half of year 2008
- Diagram 5 Dynamics of the Russian elevator equipment market volume in physical terms (%), RF, 2005 - 1st half of year 2008
- Diagram 6 Dynamics of the Russian elevator equipment market in physical terms (units) as regards manufacturers, RF, %, 2005 - 1st half of year 2008
- Diagram 7 Shared distribution of elevators volume in RF as regards the first level of range segmentation, % RF, 2005 - 1st half of year 2008
- Diagram 8 Shared distribution of the elevators production volume as regards manufacturers, in physical terms (units) , RF, 2005 - 1st half of year 2008
- Diagram 9 Shared distribution of the elevators production volume as regards manufacturers, in physical terms (%) , RF, 2005 - 1st half of year 2008
- Diagram 10 Dynamics of domestic manufacture of elevators in physical terms (units), RF, 2005 - 1st half of year 2008
- Diagram 11 Shared distribution of the elevators production volume as regards manufacturers, in physical terms (%) , RF, 2005 - 1st half of year 2008
- Diagram 12 Shared distribution of the elevators domestic production volume as regards the first level of range segmentation, in physical terms (units), RF, 2005 - 1st half of year 2008
- Diagram 13 Shared distribution of the elevators domestic production volume as regards the first level of range segmentation, in physical terms (%), RF, 2005 - 1st half of year 2008
- Diagram 14 Dynamics of the Russian elevator equipment import in physical terms (units), RF, 2005 - 1st half of year 2008
- Diagram 15 Dynamics of the Russian elevator equipment market in physical terms (units) as regards manufacturers, RF, % 2005 - 1st half of year 2008
- Diagram 16 Shared distribution of the elevators import as regards the first and second levels of range segmentation, in physical terms (units), RF, 2005 - 1st half of year 2008
- Diagram 17 Shared distribution of the elevators import as regards the first and the second levels of range segmentation, (%), RF, 2005 - 1st half of year 2008
- Diagram 18 Shared distribution of the elevators import volume as regards countries of as origin (%) , RF, 2005 - 1st half of year 2008
- Diagram 19 Shared distribution of the elevators import volume as regards countries of delivery (%) , RF, 2005 - 1st half of year 2008
- Diagram 20 Volume and shared of the passenger elevators segment in the elevators market volume, in physical terms (%), RF, 2005 - 1st half of year 2008
- Diagram 21 Shared distribution of the passenger elevators segment volume (%) as regards manufacturers, RF, 2005 - 1st half of year 2008
- Diagram 22 Volume and shared of the goods elevators segment in the elevators market volume, in physical terms (%), RF, 2005 - 1st half of year 2008
- Diagram 23 Shared distribution of the goods elevators segment volume in physical terms (%) as regards manufacturers, RF, 2005 - 1st half of year 2008
- Diagram 24 Distribution of the price elevators segments, 2006, %
- Diagram 25 Shared distribution elevators consumption (in physical terms ) of the main consumer groups, 2006
- Diagram 26 Floor area buildings installed in 2006-2007 thousand m2
- Diagram 27 Dynamics of the floor area buildings installed in 2006, %
- Diagram 28 Dynamics of the floor area buildings installed in 2007, %
- Diagram 29 Dynamics of the residential buildings' commission by month, million m2 floor area, 1st half of year 2007 - 1st half of year 2008
- Diagram 30 Dynamics of the office buildings' commission by month, million m2 floor area, 1st half of year 2007 - 1st half of year 2008
- Diagram 31 Dynamics of elevators supply in residential and office buildings, RF, 2006-2007