Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing

Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007's $24 billion.

Remodeling to improve a home's energy efficiency instead of buying a new home has become a preferred option in today's market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home's energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.

Home energy efficiency analysis now uses a 'whole building' approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

• Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.
• Part II examines the energy-efficient appliance and lighting markets for home remodeling.
• Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University's Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.

What You'll Get in This Report

Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You'll Benefit from this Report

If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.
• Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.
• Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

• Chapter 1: Executive Summary
  • Scope of This Report
  • Methodology
  • The Market
  • The U.S. Energy-Efficient Home Renovations Market
  • Energy-Efficient Product Segments for the Renovations Market
  • Forecast
  • Measuring Energy Efficiency
    • Prescriptive Energy Efficiency Programs
    • Home Energy Efficiency Auditing for Renovations
    • Home Performance Programs
  • Financial Programs
    • State Energy Efficiency Renovation Incentives
    • Government Assistance Programs
    • Financial Benefits of Energy-Efficient Home Renovations
  • Trends
    • Consumers Want More Green!
    • HVAC Remodeling Trends
    • Residential Reroofing Trends
  • DIY and Pro
    • Remodeling Industry Suffers from Unprofessional Image
    • The Future for Energy Efficiency Remodelers
    • DIY Versus Pro by Product Segment
  • Demographics
    • HVAC Renovation Demographics
    • Energy-Efficient Roofing Demographics
    • Residential HVAC Manufacturers
    • Residential Roofing Product Manufacturers
    • Retailers & Distributors
• Chapter 2: The Market
  • Scope of This Report
  • Methodology
    • A Note on the American Housing Survey
  • Defining Energy-Efficient
    • Energy-Efficient Heating & Cooling
    • Energy-Efficient Roofing
  • The Residential Construction Industry
    • The U.S. Housing Construction Market
    • The U.S. Home Renovations Market
    • The U.S. Energy-Efficient Home Renovations Market
  • The U.S. Residential HVAC Market
    • The Energy-Efficient Residential HVAC Renovations Market
  • The U.S. Roofing Market
    • The Energy-Efficient Residential Roofing Renovations Market
  • Imports & Exports of HVAC Equipment
  • Imports & Exports of Roofing Products
  • Forecast
    • Energy-Efficient Home Renovations Product Segment Forecasts
• Chapter 3: Measuring Energy Efficiency
  • Independent Product Testing Organizations
    • Air-Conditioning, Heating and Refrigeration Institute/American Society of Heating, Refrigerating, and Air-Conditioning Engineers
    • Cool Roof Rating Council
  • Prescriptive Energy Efficiency Programs
    • ENERGY STAR
    • Consortium for Energy Efficiency
    • Energy Efficiency Standards of Residential HVAC Equipment
    • Energy Efficiency Standards of Residential Heat Pumps & Central Air Conditioners
    • Energy Efficiency Standards of Room Air Conditioners
    • Energy Efficiency Standards of Furnaces & Boilers
    • Energy Efficiency Standards of Residential Roofing
  • Home Energy Efficiency Auditing for Renovations
    • Energy Efficiency Auditor Certifications
    • Home Performance with ENERGY STAR
    • Home Performance Energy Auditing is a Fragmented Market
  • Home Performance Energy Efficiency Rating Programs
    • The RESNET HERS Index
    • Home Environmental Rating Programs That Include Energy Performance
    • The Future of Home Energy Rating
• Chapter 4: Financial Programs
  • ARRA Providing $20 Billion for Energy Efficiency
  • Federal Energy Efficiency Renovation Incentives
    • The ARRA Residential Tax Credits
    • Future Federal Energy Efficiency Legislation
  • State Energy Efficiency Renovation Incentives
    • Energy Efficiency Home Renovation Programs by State
  • Government Assistance Programs
    • EERE Weatherization Program
  • Housing and Urban Development Programs
  • Financial Benefits of Energy-Efficient Home Renovations
    • Heating & Cooling Energy Savings
    • Roofing Energy Savings
• Chapter 5: Trends
  • Remodeling Indexes look Grim
  • Value of Remodeling Projects has gone down
  • Government Now Much More Interested in Energy Efficiency
    • State Level Residential Energy Efficiency Awareness
  • Green Remodeling Trends
    • Consumers Want More Green!
    • The Holy Grail of Energy Efficiency: Zero-Energy Homes
    • The downside of Increased Energy Efficiency Awareness: Greenwashing
    • Energy Efficiency Remodeling for the Future
  • Energy Efficient HVAC Trends
    • R-22 Refrigerant Eliminated in New Products by 2010
    • High Efficiency Models Increase Market Share
    • Programmable Thermostat Use Needs More Education
    • Ductless Systems Struggle to Gain Popularity in the U.S
    • Paying Attention to HVAC Installation Standards
  • Energy-Efficient Roofing Trends
    • OEM Metal Coatings Surprisingly Strong in 2008
    • Consumers Demand 'Dark' Cool Roofs
    • Aggressive Marketing for Metal Roofing
    • Green Roofs Growing Slowly
    • Radiant Barriers & Radiant Control Coatings
• Chapter 6: DIY and Pro
  • The Remodelers View of the Market
    • Remodeling is a Heavily Fragmented Market
    • Remodeling Industry Suffers from Unprofessional Image
    • Energy-Efficient Remodeling High on Remodelers' Lists
    • The Future for Energy Efficiency Remodelers
  • Residential HVAC Renovations Primarily Done by Pros
  • Residential Roofing Renovations is a Key Market for Pros
• Chapter 7: Demographics
  • Note on Simmons Market Research Bureau Consumer Data
  • Residential Cooling Renovations Demographics
    • Energy-Efficient Cooling Demographics
  • Residential Heating Demographics
    • Energy-Efficient Heating Equipment Purchasing Demographics
  • Energy-Efficient Residential Reroofing Demographics
• Chapter 8: Manufacturers & Retailers
  • Residential Heating & Cooling Manufacturers
  • Carrier
    • Overview
    • Performance & Products
  • Goodman
    • Overview
    • Performance & Products
  • LG Electronics
    • Overview
    • Performance & Products
  • Roofing Product Manufacturers
  • GAF Materials
    • Overview
    • Performance & Products
  • Owens Corning
    • Overview
    • Performance & Products
  • Metals USA
    • Overview
    • Performance & Products
  • Retailers & Distributors
  • The Home Depot
    • Overview
    • Performance
  • Lowe's
    • Overview
    • Performance
  • Watsco
    • Overview
    • Performance & Products
  • ABC Supply
    • Overview
    • Performance & Products
• List of Tables
  • Table 1-1: Summary of Energy-Efficient HVAC Programs, 2009
  • Table 2-1: U.S. HVAC Market, 2004-2008 (in million $)
  • Table 2-2: U.S. Roofing Market, 2004-2008 (in million $)
  • Table 2-3: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008 (in million $)
  • Table 2-4: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $)
  • Table 3-1: Energy-Efficient Heat Pump & Central Air Conditioner Specifications, 2009
  • Table 3-2: Energy-Efficient Room Air Conditioner Criteria, 2009
  • Table 3-3: Energy-Efficient Furnace & Boiler Criteria, 2009
  • Table 3-4: Energy-Efficient Residential roofing Criteria, 2009
  • Table 3-5: State Level Home Energy Auditor Certification Programs, 2009
  • Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009
  • Table 4-2: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009
  • Table 4-3: State & Utility Incentives for HVAC Energy Efficiency Renovations, 2009
  • Table 4-4: State & Utility Incentives for Energy-Efficient Roofing Renovations, 2009
  • Table 4-5: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $)
  • Table 5-1: Roofing Replacement Projects Cost vs. Value, 2007-2008
  • Table 5-2: ACEEE State Energy Efficiency Ranking, 2008
  • Table 7-1: Demographic Indicators and Resistors of Purchasing Room Air Conditioners in the Previous 12 Months, 2008 (Index)
  • Table 7-2: Demographic Indicators and Resistors of Purchasing Central Air Conditioning in the Previous 12 Months, 2008 (Index)
  • Table 7-3: Demographic Indicators and Resistors of Purchasing Central Heating in the Previous 12 Months, 2008 (Index)
  • Table 7-4: Demographic Indicators and Resistors of Reroofing in the Previous 12 Months, 2008 (Index)
  • Table 8-1: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S., 2009
  • Table 8-2: Goodman Residential Energy-Efficient HVAC Products, 2009
  • Table 8-3: LGE Residential Air Conditioning Products, 2009
  • Table 8-4: GAF Materials Energy-Efficient Roofing Products, 2009
  • Table 8-5: Owens Corning Energy-Efficient Residential Roofing Products, 2009
  • Table 8-6: Metals USA Energy-Efficient Residential Roofing Products, 2009
• List of Figures
  • Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
  • Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
  • Figure 1-3: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)
  • Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
  • Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
  • Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
  • Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)
  • Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in billion $)
  • Figure 2-5: Residential Energy-Efficient HVAC Renovations Market, 2003-2008 (in billion $)
  • Figure 2-6: Energy-Efficient Residential Roofing Renovations Market, 2003-2008 (in million $)
  • Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)
  • Figure 2-8: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)
  • Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008
  • Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008
  • Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization Assistance Program, 2000-2007 (in thousand homes)
  • Figure 4-3: Breakdown of Residential Energy Usage, 2006
  • Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009
  • Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in millions of dollars)
  • Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars)
  • Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008
  • Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008
  • Figure 6-3: Percentage of Residential Air Conditioner & Central Heating Renovation Projects Completed by Pros, 2001-2008
  • Figure 6-4: Percentage of Residential Roofing Renovation Projects Completed by Pros, 2001-2008
  • Figure 7-1: Ownership of Central Air Conditioners 10 Years or Older, 2005
  • Figure 7-2: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005
  • Figure 7-3: Ownership of Electric Central Heating Units, 2005
  • Figure 7-4: Ownership of Central Heating Units 10 Years or Older, 2005
  • Figure 8-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008