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Competing For Share Of Global Military Ground Forces Industry Spend In 2010-2011
Supplier Marketing & Sales Strategies & Industry Outlook

  • Publication Date:February 2010
  • Publisher:ICD-Research
  • Product Type: Report
  • Pages:120

Competing For Share Of Global Military Ground Forces Industry Spend In 2010-2011 Supplier Marketing & Sales Strategies & Industry Outlook

"Competing For Share Of Global Military Ground Forces Industry Spend In 2010-2011" is a new report published by ICD Research that analyzes how defense contractors' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to government defense ministries and departments. The report also identifies defense companies future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Key Highlights

  • The majority of military ground forces industry respondents identified India, China and the Middle East to be the fastest growing markets in next 12 months among emerging economies due to Increasing defense budgets and modernization of forces in these countries.
  • 69% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 13% looking to decrease it
  • 68% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
  • Chapter 1: Executive Summary
  • Chapter 2: Introduction
    • Heading: Profile Of Survey Respondents
  • Chapter 3: Industry Dynamics
    • Heading: Revenue Growth Expectations In The Military Ground Forces Industry
    • Heading: Future Developments In Competitive Structure In The Industry
    • Heading: Merger And Acquisition Activity Predictions
  • Chapter 4: Military Ground Forces Market Growth Outlook
    • Heading: Regional Growth Forecasts In The Military Ground Forces Industry By Country
    • Heading: Market Growth Forecasts By Industry Sector
  • Chapter 5: Threats And Opportunities For The Military Ground Forces Industry
    • Heading: Leading Business Concerns For The Period 2010-2011
    • Heading: Key Actions To Overcome Business Threats: Cost Management
    • Heading: Key Actions To Overcome Business Threats: Driving Sales
    • Heading: Key Supplier Actions To Maintain And Win Buyer Business
  • Chapter 6: Military Ground Forces Industry Supplier Marketing Spend Activity
    • Heading: Annual Marketing Budgets: Military Ground Forces Industry Suppliers
    • Heading: Planned Change In Marketing Expenditure Levels: Military Ground Forces Industry Suppliers
    • Heading: Future Investment By Media Channel: Military Ground Forces Industry Suppliers
    • Heading: Supplier's Future Investment In Marketing And Sales Technology
  • Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
    • Heading: Key Marketing Aims For 2010: Suppliers To The Industry
    • Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
    • Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
    • Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
  • Chapter 8: Appendix
  • List of Tables
    • Table 1: Count Of Global Military Ground Forces Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
    • Table 2: Supplier Respondents By Job Role (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 3: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 4: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 5: Supplier Respondents By Region (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 6: Company Revenue Growth Optimism Trend In The Global Military Ground Forces Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), 2010
    • Table 7: Company Revenue Growth Optimism In The Global Military Ground Forces Industry By Turnover (% Supplier Respondents), 2010
    • Table 8: Key Expected Changes In Business Structure In The Global Civil Defense Contractor Industry (% Civil Defense Contractor Respondents), 2010
    • Table 9: Military Defense Contractor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Military Defense Contractor Respondents), 2010
    • Table 10: Civil Defense Contractor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Civil Defense Contractor Respondents), 2010
    • Table 11: Consultancy / IT / Other Service Provider Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Consultancy / IT / Other Service Provider Respondents), 2010
    • Table 12: Military Defense Contractor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Military Defense Contractor Respondents), 2010
    • Table 13: Civil Defense Contractor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Civil Defense Contractor Respondents), 2010
    • Table 14: Consultancy / IT / Other Service Provider Predictions Of The Fastest And Slowest Growing Industry Sectors (% Consultancy / IT / Other Service Provider Respondents), 2010
    • Table 15: Military Ground Forces Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), 2010
    • Table 16: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider: Leading Business Concerns For The Period 2010-2011 Among Global Military Ground Forces Industry Suppliers (% Supplier Respondents), 2010
    • Table 17: Leading Business Concerns For The Period 2010-2011 Among Global Military Ground Forces Industry Suppliers By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), 2010
    • Table 18: Leading Business Concerns For The Period 2010-2011 Among Global Military Ground Forces Industry Suppliers By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), 2010
    • Table 19: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Military Ground Forces Industry (% Supplier Respondents), 2010
    • Table 20: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Military Ground Forces Industry - Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
    • Table 21: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Military Ground Forces Industry (% Supplier Respondents), 2010
    • Table 22: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Military Ground Forces Industry - Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
    • Table 23: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Military Ground Forces Industry: (% Supplier Respondents), 2010
    • Table 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Military Ground Forces Industry: Analysis Of All Supplier Respondents By Company Turnover (% Supplier Respondents), 2010
    • Table 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Military Ground Forces Industry: Analysis Of All Supplier Respondents By Region (% Supplier Respondents), 2010
    • Table 26: Annual Marketing Budget In US$: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 27: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 28: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 29: Military Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 30: Civil Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 31: Consultancy / IT / Other Service Provider Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement C125(% Military Defense Contractor Respondents), 2010
    • Table 32: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 35: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 36: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Military Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 37: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Civil Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 38: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 39: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 40: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 41: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 42: Key Marketing Aims Over The Next Year: Military Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 43: Key Marketing Aims Over The Next Year: Civil Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 44: Key Marketing Aims Over The Next Year: Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 45: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 46: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 47: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 48: Military Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 49: Civil Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 50: Consultancy / IT / Other Service Provider Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement C125(% Military Defense Contractor Respondents), 2010
    • Table 51: Most Rated New Media Channels For New Business Generation: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 52: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 53: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 54: Critical Success Factors For Choosing A Marketing Agency: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 55: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 56: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 57: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Table 58: Military Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 59: Civil Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 60: Consultancy / IT / Other Service Provider Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement C125(% Military Defense Contractor Respondents), 2010
    • Table 61: Military Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 62: Civil Defense Contractor Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Military Defense Contractor Respondents), 2010
    • Table 63: Consultancy / IT / Other Service Provider Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement C125(% Military Defense Contractor Respondents), 2010
    • Table 64: Survey Data Results-Closed Questions
  • List of Figures
    • Figure 1: Company Revenue Growth Optimism Trend In The Global Military Ground Forces Industry (% Supplier Respondents), 2010
    • Figure 2: Company Revenue Growth Optimism Trend In The Global Military Ground Forces Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), 2010
    • Figure 3: Key Expected Changes In Business Structure In The Global Military Defense Contractor Industry (% Military Defense Contractor Respondents), 2010
    • Figure 4: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Military Defense Contractor Industry (% Military Defense Contractor Industry Respondents), 2010
    • Figure 5: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Civil Defense Contractor Industry (% Civil Defense Contractor Industry Respondents), 2010
    • Figure 6: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Consultancy / IT / Other Service Provider Industry (% Consultancy / IT / Other Service Provider Industry Respondents), 2010
    • Figure 7: Military Defense Contractor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Military Defense Contractor Respondents), 2010
    • Figure 8: Civil Defense Contractor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Civil Defense Contractor Respondents), 2010
    • Figure 9: Consultancy / IT / Other Service Provider Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Consultancy / IT / Other Service Provider Respondents), 2010
    • Figure 10: Military Defense Contractor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Military Defense Contractor Respondents), 2010
    • Figure 11: Civil Defense Contractor Predictions Of The Fastest And Slowest Growing Industry Sectors (% Civil Defense Contractor Respondents), 2010
    • Figure 12: Consultancy / IT / Other Service Provider Predictions Of The Fastest And Slowest Growing Industry Sectors (% Consultancy / IT / Other Service Provider Respondents), 2010
    • Figure 13: Military Ground Forces Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), 2010
    • Figure 14: Leading Business Concerns For The Period 2010-2011 Among Global Military Ground Forces Industry Suppliers (% Supplier Respondents), 2010
    • Figure 15: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider: Leading Business Concerns For The Period 2010-2011 Among Global Military Ground Forces Industry Suppliers (% Supplier Respondents), 2010
    • Figure 16: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Military Ground Forces Industry: (% Supplier Respondents), 2010
    • Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Military Ground Forces Industry: Analysis Of All Supplier Respondents By Region (% Supplier Respondents), 2010
    • Figure 18: Annual Marketing Budget In US$: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 19: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 20: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 23: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 24: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 25: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Military Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 26: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Civil Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 27: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 28: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 29: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 30: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 31: Expected Marketing And Sales Technologies To Invest In Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 32: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 33: Key Marketing Aims Over The Next Year: Military Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 34: Key Marketing Aims Over The Next Year: Civil Defense Contractor (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 35: Key Marketing Aims Over The Next Year: Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 36: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 37: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 38: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 39: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 40: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 41: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 42: Most Rated New Media Channels For New Business Generation: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 43: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 44: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 45: Critical Success Factors For Choosing A Marketing Agency: Military Defense Contractor Vs. Civil Defense Contractor Vs. Consultancy / IT / Other Service Provider (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 46: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Military Ground Forces Industry, 2010
    • Figure 47: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Military Ground Forces Industry, 2010
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