Brand Enhancement by Electronics in Packaging 2010-2020

Content

EXECUTIVE SUMMARY AND CONCLUSIONS

1. INTRODUCTION
1.1. Types of packaging
1.1.1. Demographic timebomb
1.2. Historical examples of e-packaging with human interface
1.2.1. Hitachi monochrome reprogrammable phone decoration
1.2.2. Hewlett Packard and Kent Displays color reprogrammable phone decoration
1.2.3. Coypu Rum winking segments
1.2.4. National Football League/Mangia Media talking pizza boxes
1.2.5. Duracell batteries
1.2.6. National Institutes of Health/Fisher Scientific compliance monitoring blisterpack
1.2.7. Novartis/Compliers Group/DCM compliance monitoring blisterpack laminate
1.2.8. Bang & Olufsen Medicom smart blisterpack dispenser
1.2.9. Cloetta bisquit/ACREO winking sign
1.2.10. Aardex compliance monitoring plastic bottle
1.2.11. CVS and other pharmacies across the USA - talking medicine
1.2.12. Coca-Cola talking prizes
1.2.13. Reckitt Benkiser fly seeking spray
1.2.14. VTT Technology beer package game
1.2.15. Procter and Gamble electronic cosmetic pack
1.3. Examples of e-packaging without human interface
1.3.1. Findus Bioett time temperature label
1.3.2. Wal-Mart/Tyco ADT anti-theft
1.3.3. Healthcare shippers/KSW Microtec time temperature recorders
1.3.4. Tesco & Metro/Alien Technology RFID for tracking
1.3.5. Kuopio University Hospital blisterpack with electronic feedback buttons
1.3.6. AstraZeneca Trizivir
1.3.7. Purdue Pharma Oxycontin
1.3.8. Pfizer Viagra
1.3.9. Swedish Postal Service and Deutsche Post theft detection
1.3.10. Massachusetts General Hospital blood
1.3.11. Jackson Healthcare Hospitals/Awarepoint real time locating systems
1.3.12. Why e-packaging has been slow to appear
1.3.13. Inadequate market research
1.3.14. Lack of market pull
1.3.15. Wrong priorities by developers - engineering led design
1.3.16. Inadequate cost reduction
1.3.17. Odd inventions not economy of scale/hardware platforms
1.3.18. Failure to solve technical problems
1.3.19. Legal constraints
1.4. Why progress is now much faster
1.4.1. Using the nine human senses
1.4.2. AstraZeneca Diprivan chipless RFID
1.5. Why basic hardware platforms are essential
1.5.1. Touch and hearing
1.5.2. Smell

2. THE NEED FOR ELECTRONICS IN PACKAGING
2.1. Safety
2.2. Security and reducing crime
2.3. Uniqueness/ product differentiation
2.4. Convenience
2.5. Leveraging the brand with extra functions, brand enhancement
2.6. Merchandising and increasing sales
2.6.2. Attracting attention
2.6.3. Rewards
2.7. Entertainment
2.8. Error Prevention
2.9. Environmental aspects of disposal
2.10. Environmental quality control within the package
2.11. Quality Assurance
2.12. Consumer feedback
2.13. Removing tedious procedures
2.14. Cost reduction, efficiency and automated data collection

3. THE MAGIC THAT IS BECOMING POSSIBLE
3.1.1. Smart substrates
3.1.2. Transparent and invisible electronics
3.1.3. Tightly rollable electronics
3.1.4. Fault tolerant electronics
3.1.5. Stretchable and morphing electronics
3.1.6. Edible electronics
3.1.7. Electronics as art
3.1.8. Origami electronics
3.1.9. The package becomes the delivery mechanism
3.1.10. Electronic release, dispensing and consumer information

4. BASIC HARDWARE PLATFORMS NEEDED BY THE MARKET
4.1. Winking image label
4.2. Talking label
4.3. Recording talking label
4.4. Scrolling text label
4.5. Timer
4.6. Self adjusting use by date
4.7. Other sensing electronics
4.8. Moving color picture label
4.9. Drug and cosmetic delivery system
4.10. Ultra low cost printed RFID/EAS label

5. PRECURSORS OF IMPENDING E-PACKAGING CAPABILITIES

6. THE TOOLKIT OF ELECTRONIC COMPONENTS FOR E-PACKAGING
6.1. Challenges of traditional components
6.2. Printed and potentially printed electronics
6.2.1. Successes so far
6.2.2. Materials employed
6.2.3. Printing technology employed
6.2.4. Multiple film then components printed on top of each other
6.3. Paper vs plastic substrates vs direct printing onto packaging
6.3.1. Paper vs plastic substrates
6.3.2. Electronic displays that can be printed on any surface
6.4. Transistors and memory Inorganic
6.4.1. Nanosilicon ink
6.4.2. Zinc oxide based ink
6.5. Transistors and memory organic
6.6. Displays
6.6.1. Electrophoretic
6.6.2. Thermochromic
6.6.3. Electrochromic
6.6.4. Printed LCD
6.6.5. OLED
6.6.6. Electrowetting
6.7. Energy harvesting for packaging
6.7.2. Photovoltaics
6.7.3. Other
6.8. Batteries
6.8.2. Single use laminar batteries
6.8.3. Rechargeable laminar batteries
6.8.4. New shapes - laminar and flexible batteries
6.9. Transparent batteries and photovoltaics - NEC, Waseda University, AIST
6.10. Other important flexible components now available
6.10.1. Capacitors and supercapacitors
6.11. Applications
6.11.2. Resistors
6.11.3. Conductive patterns for antennas, identification, keyboards etc.
6.11.4. Programming at manufacturer, purchaser or end user
6.12. New types of component - thin and flexible
6.12.1. Memristors
6.12.2. Metamaterials
6.12.3. Thin film lasers, supercabatteries, fuel cells

7. SUPPLIER AND DEVELOPER PROFILES
7.1. ACREO
7.2. BASF
7.3. Blue Spark Technologies USA
7.4. CapXX Australia
7.5. Cymbet USA
7.6. DSM Innovation
7.7. Enfucell Finland
7.8. Excellatron USA
7.9. Fraunhofer Research Institution for Electronic Nano Systems (ENAS)
7.10. Front Edge Technology USA
7.11. Holst Centre Netherlands
7.12. Infinite Power Solutions USA
7.13. Infratab
7.14. Institute of Bioengineering and Nanotechnology
7.15. Konarka
7.16. Kovio
7.17. Massachusetts Institute of Technology USA
7.18. Mitsubishi
7.19. Nano ePrint
7.20. NanoGram
7.21. National Renewable Energy Laboratory USA
7.22. NEC Japan
7.23. New University of Lisbon
7.24. NTERA
7.25. Oak Ridge National Laboratory USA
7.26. Panasonic Japan
7.27. Planar Energy Devices USA
7.28. Plextronics
7.29. PolyIC
7.30. Power Paper
7.31. Prelonic Technologies
7.32. Solarmer
7.33. Solicore USA
7.34. Soligie
7.35. Sony Japan
7.36. Waseda University

8. MARKET FORECASTS 2010-2020
8.1. Ultimate market potential
8.2. E-packaging market 2010-2020
8.3. Beyond brand enhancement
8.4. Pharmaceutical packaging market
8.5. Printed electronics market 2009-2019
8.6. Battery market for small devices

 APPENDIX 1: GLOSSARY

 APPENDIX 2: IDTECHEX PUBLICATIONS AND CONSULTANCY

 TABLES
1.1. Bioett first customers
1.2. Potential use of packages in exploiting and mimicking human senses.
6.1. Comparison between OLEDs and E-Ink of various parameters
6.2. Advantages and disadvantages of some options for supplying electricity to small devices
6.3. Comparison of flexible photovoltaics technologies suitable for brand enhancement
6.4. Printed and thin film battery product and specification comparison
6.5. Printed battery materials comparison
6.6. The half cell and overall chemical reactions that occur in a Zn/MnO2 battery
6.7. Comparison of the three types of capacitor when storing one kilojoule of energy.
6.8. Examples of energy density figures for batteries, supercapacitors and other energy sources
6.9. Where supercapacitors fit in
8.1. Consumer goods market for e-packaging 2010-2020
8.2. Total market for e-packaging 2010-2020 in billions of units
8.3. Global market for electronic smart packaging based on EAS or RFID in billions of units 2010-2020
8.4. Examples of possible sales of electronic smart packaging features in 2015. Usually it will be one per package but not always.
8.5. Growth of pharmaceutical packaging industry globally, 2003 to 2014, in billions of US dollars
8.6. Split of small device battery market in 2019 by type, giving number, unit value, total value

 FIGURES
1.1. Dependent elderly as percentage of total population
1.2. Reprogrammable electrophoretic decoration on Hitachi mobile phones only needs power when being changed
1.3. Reprogrammable display on phone
1.4. Duracell batteries/Avery Dennison tester
1.5. National Institutes of Health/Fisher Scientific compliance monitoring blisterpack for Azithromycin trials, made by Information Mediary
1.6. Compliers Group/ DCM compliance monitoring blisterpack overlay
1.7. Bang & Olufsen Medicom compliance monitoring dispenser.
1.8. Cloetta
1.9. Aardex electronic plastic bottle for drug tablets
1.10. Pill bottle with smart label (printed prescription label not shown)
1.11. ScripTalk speaker
1.12. Electrostatic insect-seeking fly spray in use
1.13. Can of insect-seeking fly spray
1.14. Knockdown efficiency of SmartSeeker®
1.15. VTT Technology beer package game
1.16. Electrostatic cosmetic spray
1.17. The ionisation technology used for the application of the foundation is illustrated below.
1.18. Bioett biosensor TTR
1.19. Compliance monitoring blisterpack with electronic feedback
1.20. Tamper recording postal package
1.21. Paling Risk Scale for major transfusion hazards
1.22. SHOT project: cumulative data 1996 to 2001
1.23. Increasing errors within hospitals
1.24. Safe transfusion: Processes not just product
1.25. Automated warning generated when a possible mis-match of blood and patient occurs
1.26. RFID on blood container, next to interrogator
1.27. Blood labelled with RFID chip
1.28. Some successes with packaging electronics that does not employ transistors
1.29. Fully printed passive RFID, HurraFussball card bottom right
1.30. Talking/ recording circuit as used in pizza boxes and gift cards, including Hallmark
1.31. Talking circuit as used in pizza boxes and gift cards
1.32. Hybrid devices used in packages, where the use of non-printing processes, silicon chips and some conventional components limits their success due to price, weight and size.
1.33. Remotely powered displays that could be used in packaging but a fully printed construction for the power supply not just the display is desirable for high volume use
1.34. Box of cereal with moving colour displays as envisaged in ""Minority Report""
1.35. Objectives of the EC Sustainpack project
1.36. Paper food package with printed touch sensor and animated display with sound playback produced under the Sustainpack project.
1.37. Diprivan® TCI tag construction
1.38. Tagged syringe and Diprifusor™
1.39. Interactive paper
1.40. Touch-sensor pads and wiring printed in interactive paper
1.41. Experimental set up and demonstration
1.42. Pressure sensitive film used in smart blisterpack by Plastic Electronic
2.1. CDT arguments for printed OLEDs
2.2. Interactive shelf-package concept
2.3. Concept of a disposable pack that can project a moving colour image onto a wall.
2.4. Speaking pot noodle that detects the hot water being applied and then monitors temperature or time.
2.5. Toppan forms smart shop
2.6. Concept of a valuable packaging tearoff.
3.1. Transparent electronics - a new packaging paradigm
3.2. Stretchable electronics developed at Cambridge University UK
3.3. Stretchable mesh of transistors connected by elastic conductors that were made at the University of Tokyo.
3.4. Reshaped electronics developed at Cambridge University UK.
3.5. Origami electronics
3.6. eFlow nebuliser as used by AstraZeneca - a candidate for cost reduction to the point where it is disposable and comes with the drug inside.
4.1. Voice recording gift tag by Talking Tags
4.2. Concept of a drug container that prompts
4.3. Concept of a voice recording gift pack.
4.4. Manually activated disposable paper timer for packaging
4.5. Concept of an electronic package that has a blinking display and various safety sensors.
4.6. Concept of packaging preventing a health risk
4.7. Electronic printed pain relief patch electronically delivering painkiller
5.1. Examples of electronic devices coming down market with packaging a next possibility.
6.1. Evolution of printed electronics geometry
6.2. Multilayer interconnect development at Holst Research Centre
6.3. TFT Structure Completely by Selective Area ALD
6.4. Categories of organic semiconductor with examples and a picture of a Plastic Logic printed organic transistor
6.5. The principle behind E-Ink's technology
6.6. Electrophoretic display on Esquire magazine October 2008
6.7. Electrophoretic display on pricing label
6.8. Electrophoretic display on key fob
6.9. Shelf edge labels using electrophoretic displays
6.10. Color electrophoretics by Fujitsu
6.11. Game in secondary packaging by VTT Technology using thermochromic display
6.12. ACREO PEDOT PSS electrochromic blue display with limited bistable capability. A different message appears when the reverse nine volts is applied.
6.13. Aveso display before the 1.5 volts bias is applied
6.14. Aveso display after the 1.5 volts bias is applied
6.15. How traditional electrochromic ink works
6.16. How Commotion proprietary inks work
6.17. Color LCD by photo alignment
6.18. Photo alignment of LCD
6.19. The HKUST optical rewriting
6.20. Color printable flexible LCD
6.21. Basic structure of an OLED
6.22. Process flow in manufacture of OLEDs
6.23. A Cambridge Display Technology colour OLED display
6.24. Comparison of different printing techniques for OLED frontplanes, as evaluated by Seiko Epson
6.25. Droplet driven electrowetting displays from adt, Germany
6.26. Energy harvesting challenges
6.27. Rapid progress in the capabilities of small electronic devices and their photovoltaic energy harvesting contrasted with more modest progress in improving the batteries they employ
6.28. Power in use vs duty cycle for portable and mobile devices showing zones of use of single use vs rechargeable batteries
6.29. Enfucell SoftBattery™
6.30. Blue Spark laminar battery
6.31. Blue Spark battery printing machine
6.32. Power Paper battery cross section
6.33. Power paper battery and skin patch
6.34. Power Paper battery printing machine
6.35. Smart patches
6.36. Volumetric energy density vs gravimetric energy density for rechargeable batteries
6.37. Laminar lithium ion battery
6.38. Typical active RFID tag showing the problematic coin cells
6.39. Construction of a lithium rechargeable laminar battery
6.40. Reel to reel construction of rechargeable laminar lithium batteries
6.41. Infinite Power Solutions laminar lithium battery
6.42. Ultra thin lithium rechargeable battery
6.43. Construction of a thin-film battery
6.44. Battery assisted passive RFID label with rechargeable thin film lithium battery recording time-temperature profile of food, blood etc in transit
6.45. Flexible battery made of nanotube ink
6.46. Transparent flexible photovoltaics
6.47. Flexible battery that charges in one minute
6.48. E-labels with capacitor and no battery
6.49. Energy density vs power density for storage devices
6.50. Laminar supercapacitor one millimeter thick
6.51. Mobile phone modified to give much brighter flash thanks to supercapacitor outlined in red
6.52. Flexographically printed carbon resistors with silver interconnects
6.53. Actuator/ push button - two printed patterns folded together
6.54. Screen printed interconnects and actuator connects.
6.55. Other printed conductor pattern demonstrators
6.56. Menippos gaming card showing conductive pattern
6.57. Copper ink particles
6.58. Programmability of potential e-labels through the value chain
6.59. Memristor
6.60. Microwave metamaterial
7.1. Distribution and primary focus of 2250 developers of printed and potentially printed electronics. Many are developing a variety of printed components, their machinery or their materials.
7.2. Paper roulette card with simulated spinning wheel for game
7.3. ACREO development process
7.4. ACREO Technology
7.5. ACREO microphones
7.6. ACREO sensors
7.7. ACREO production
7.8. ACREO focus on e-packaging
7.9. Demonstrator organic transistor
7.10. The Cymbet EnerChip™
7.11. Thin-film solid-state batteries by Excellatron
7.12. Ultra low cost printed battery
7.13. NanoEnergy® powering a blue LED
7.14. DSP= digital signal processing.
7.15. New time temperature recording label from Infratab
7.16. Conventional and integrated OPV
7.17. NTERA electrochromic display on flexible film
7.18. New Planar Energy Devices high capacity laminar battery
7.19. PolyIC organic transistor circuits
7.20. Prelonic produces integrated and printed electronic modules
7.21. Prelonic Translator Module
7.22. Prelonic printed battery tester
7.23. Flexion ™
7.24. Waseda founder
8.1. Cost per square centimeter and functionality
8.2. Consumer goods market for e-packaging devices in numbers billion 2010-2020
8.3. Total market for e-packaging 2010-2020 in billions of units by market sector
8.4. Global market for electronic smart packaging based on EAS and RFID in billions of units 2010-2020
8.5. Market for printed and potentially printed electronics in 2009