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Competing For Share Of Global Packaging Spend In 2010-2011
Supplier Marketing & Sales Strategies & Industry Outlook

  • Publication Date:February 2010
  • Publisher:ICD-Research
  • Product Type: Report
  • Pages:120

Competing For Share Of Global Packaging Spend In 2010-2011 Supplier Marketing & Sales Strategies & Industry Outlook

"Competing For Share Of Global Packaging Spend In 2010-2011" is a new report published by ICD Research that analyzes how packaging suppliers and, converters' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011 In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading packaging suppliers and converters. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Key Highlights

  • The majority of packaging industry respondents identified India, China and Brazil to be the fastest growing markets in next 12 months among emerging economies due to favorable economic conditions, dynamic growth of the food processing market and increased presence of a higher number of multinational processors.
  • 65% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 9% looking to decrease it
  • 83% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
  • Chapter 1: Executive Summary
  • Chapter 2: Introduction
    • Heading: Profile Of Survey Respondents
  • Chapter 3: Industry Dynamics
    • Heading: Revenue Growth Expectations In The Packaging Industry
    • Heading: Future Developments In Competitive Structure In The Industry
    • Heading: Merger And Acquisition Activity Predictions
  • Chapter 4: Packaging Market Growth Outlook
    • Heading: Regional Growth Forecasts In The Packaging Industry By Country
    • Heading: Market Growth Forecasts By Industry Sector
  • Chapter 5: Threats And Opportunities For The Packaging Industry
    • Heading: Leading Business Concerns For The Period 2010-2011
    • Heading: Key Actions To Overcome Business Threats: Cost Management
    • Heading: Key Actions To Overcome Business Threats: Driving Sales
    • Heading: Key Supplier Actions To Maintain And Win Buyer Business
  • Chapter 6: Packaging Industry Supplier Marketing Spend Activity
    • Heading: Annual Marketing Budgets: Packaging Industry Suppliers
    • Heading: Planned Change In Marketing Expenditure Levels: Packaging Industry Suppliers
    • Heading: Future Investment By Media Channel: Packaging Industry Suppliers
    • Heading: Supplier's Future Investment In Marketing And Sales Technology
  • Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
    • Heading: Key Marketing Aims For 2010: Suppliers To The Industry
    • Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
    • Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
    • Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
  • Chapter 8: Appendix
  • List of Tables
    • Table 1: Count Of Global Packaging Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
    • Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Packaging Industry, 2010
    • Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Packaging Industry, 2010
    • Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Packaging Industry, 2010
    • Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Packaging Industry, 2010
    • Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 7: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 8: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 10: Company Revenue Growth Optimism Trend By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009-2010
    • Table 11: Company Revenue Growth Optimism Trend In The Global Packaging Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2009-2010
    • Table 12: Company Revenue Growth Optimism In The Global Packaging Industry By Turnover (% All Respondents), 2010
    • Table 13: Packaged Goods Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaged Goods Manufacturer Respondents), 2010
    • Table 14: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Respondents), 2010
    • Table 15: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2010
    • Table 16: Packaged Goods Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaged Goods Manufacturer Respondents), 2010
    • Table 17: Converter Predictions Of The Fastest And Slowest Growing Industry Sectors (% Converter Respondents), 2010
    • Table 18: Packaging Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaging Supplier Respondents), 2010
    • Table 19: Packaging Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
    • Table 20: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2010
    • Table 21: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2010
    • Table 22: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
    • Table 23: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Packaging Industry (% All Respondents), 2010
    • Table 24: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Packaging Industry - Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
    • Table 25: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Packaging Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
    • Table 26: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Packaging Industry (% All Respondents), 2010
    • Table 27: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Packaging Industry - Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
    • Table 28: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Packaging Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
    • Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
    • Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% Buyer Respondents), 2010
    • Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
    • Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
    • Table 33: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
    • Table 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
    • Table 35: Annual Marketing Budget In US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 36: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 37: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 38: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
    • Table 39: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
    • Table 40: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
    • Table 41: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 42: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 43: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 44: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 45: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 46: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 47: Key Marketing Aims Over The Next Year: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 48: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 49: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 51: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
    • Table 52: Most Rated New Media Channels For New Business Generation: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 53: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 54: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 55: Critical Success Factors For Choosing A Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 56: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 57: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 58: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009
    • Table 59: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Table 60: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2009
    • Table 61: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
    • Table 62: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
    • Table 63: Survey Data Results-Closed Questions
  • List of Figures
    • Figure 1: Company Revenue Growth Optimism Trend In The Global Packaging Industry (% All Respondents), 2009-2010
    • Figure 2: Company Revenue Growth Optimism Trend By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009-2010
    • Figure 3: Company Revenue Growth Optimism Trend In The Global Packaging Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2009-2010
    • Figure 4: Company Revenue Growth Optimism In The Global Food And Drinks Manufacturing Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
    • Figure 5: Key Expected Changes In Business Structure In The Global Packaged Goods Manufacturer Industry (% Packaged Goods Manufacturer Respondents), 2010
    • Figure 6: Key Expected Changes In Business Structure In The Global Converter Industry (% Converter Respondents), 2010
    • Figure 7: Key Expected Changes In Business Structure In The Global Packaging Supplier Industry (% Packaging Supplier Respondents), 2010
    • Figure 8: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Packaged Goods Manufacturer Industry (% Packaged Goods Manufacturer Industry Respondents), 2009-2010 Trend Forecast
    • Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Converter Industry (% Converter Industry Respondents), 2009-2010 Trend Forecast
    • Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Packaging Supplier Industry (% Packaging Supplier Industry Respondents), 2009-2010 Trend Forecast
    • Figure 11:
    • Figure 12: Packaged Goods Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaged Goods Manufacturer Respondents), 2010
    • Figure 13: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Respondents), 2010
    • Figure 14: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2010
    • Figure 15: Packaged Goods Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaged Goods Manufacturer Respondents), 2010
    • Figure 16: Converter Predictions Of The Fastest And Slowest Growing Industry Sectors (% Converter Respondents), 2010
    • Figure 17: Packaging Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaging Supplier Respondents), 2010
    • Figure 18: Packaging Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
    • Figure 19: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2010
    • Figure 20: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2010
    • Figure 21: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
    • Figure 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% Buyer Respondents), 2010
    • Figure 23: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
    • Figure 24: Annual Marketing Budget In US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 25: Annual Marketing Budget In US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009
    • Figure 26: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 27: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009
    • Figure 28: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 29: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2009
    • Figure 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
    • Figure 31: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
    • Figure 32: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 35: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 36: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 37: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 38: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 39: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 40: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 41: Key Marketing Aims Over The Next Year: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 42: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 43: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 44: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 45: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 46: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 47: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 48: Most Rated New Media Channels For New Business Generation: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 49: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 50: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 51: Critical Success Factors For Choosing A Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 52: Critical Success Factors For Choosing A Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009
    • Figure 53: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2010
    • Figure 54: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2009
    • Figure 55: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Packaging Industry, 2010
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