Labels

US industry forecasts for 2013 & 2018

Publication Date	August 2009
Publisher	Freedonia Group
Product Type	Report
Pages	321
ISBN Number	not applicable
Product Code	FED00171

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Summary

US demand to grow 4.5% annually through 2013
US label shipments are projected to advance at a 4.5 percent annual rate to $19.2 billion in 2013. More than threequarters of total gains will be attributable to the pressure sensitive segment, which will continue to dominate label shipments. However, more rapid growth will be achieved by heat-shrink and stretch sleeve, and in-mold labels as these application methods provide increasingly intense competition for pressure sensitives. Heat-shrink labels are forecast to outperform all other major label types, benefitting from their attractive 360 degree aesthetics, broad promotional area and capacity to provide tamper evidence, as well as their increasing cost effectiveness and ability to form-fit contoured containers.

Plastic stock material to outpace larger paper segment
Despite losing market share to plastic, paper will continue to be the most widely used stock material in the label industry. Paper will advance strongly in absolute terms, but will be significantly outpaced by plastic -- which will account for more than one-quarter of label shipments by 2013. Increased use of plastic stock materials will be supported by the shift
toward plastic packaging, as well as the material’s aesthetic and performance advantages over paper. The popularity of pressure sensitive, heat-shrink and stretch sleeve, in-mold and thermal transfer labels will also bode well for plastic, as this material is heavily utilized in each of these labeling methods. Plastic label shipments will be further boosted by the
continued development of new products, including the increasingly widespread commercialization of environmentally friendly substrates such as polylactic acid. Among plastic label resins, oriented polypropylene will continue to exhibit favorable growth, while polyvinyl chloride will lose market share to other
plastic substrates with lower perceived environmental and health risks.

Digitally printed labels to expand at most rapid rate

The vast majority of US label shipments are printed in some manner before sale to the final user. Flexography is the most common method for printing labels, owing to its widespread use in the large pressure sensitive segment. Additional printing technologies include lithography, screen, letterpress, gravure and digital. Increasingly, different printing processes
are being combined in order to achieve superior label graphics. This will support gains in screen and digital technologies in particular. Shipments of digitally printed labels are forecast to expand at the most rapid rate, nearly doubling by 2013. Growth will be fueled by trends favoring shorter label runs and mass customization -- a popular marketing tool which capitalizes on the advantages offered by digital printing technologies.

Mailing/shipping, secondary labels to grow the fastest
Primary packaging will remain the single largest application for labels in the US market. However, faster growth will be posted by mailing and shipping, and secondary labels. Internet shopping will continue to boost demand for mailing and shipping labels, as many items that had previously been shipped in volume to retailers are now mailed individually to Internet customers. Gains in secondary labels will be based on continued demand for barcoding labels, and increased utilization of radio frequency identification and electronic article surveillance anti-shoplifting systems.

Content

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
        General
        Macroeconomic Outlook
        Demographic Outlook
        Consumer Income & Spending
        Manufacturing Outlook
        Retail Sales
        Business Establishments
        Packaging Trends
          Packaging Outlook
          Labeling Trends
        Mailing & Shipping Trends
          USPS Outlook
          Automation Technologies
        Historical Market Trends
        Pricing Trends
        Regulatory Issues
        Environmental Considerations
        World Markets
        US Foreign Trade

III. TECHNOLOGICAL TRENDS
        General
        Barcoding Trends
          Growth Factors
          Applications
           Packaging & Retail
           Mailing & Shipping
           Manufacturing & Distribution
           Other Applications
        Smart Labeling
          Technologies & Suppliers
          Applications
          Competitive Profile
        Competitive Technologies
          Direct Printing
          Electronic Shelf Labeling

IV. RAW MATERIALS
        General
        Paper
          Types
          Producers
        Plastic Films
          Polypropylene
          Polyvinyl Chloride
          Other Resins
        Adhesives
        Inks
          Types
          Technologies
        Other

V. APPLICATION METHODS
        General
        Pressure Sensitive
          Attributes
          Materials
          Applications
          Producers
        Glue-Applied
          Attributes
          Materials
          Applications
          Producers
        Stretch Sleeve & Heat-Shrink
          Stretch Sleeves
           Attributes
           Materials
           Applications
           Producers
          Heat-Shrinks
           Types
           Materials
           Applications
           Producers
        Thermal Transfer
          Attributes
          Applications
          Producers
        In-Mold
          Attributes
          Materials
          Applications
          Producers
        Other Adhesive
          Non-Shrink Wraparound
          Heat-Seal
          Gummed

VI. STOCK MATERIALS
        General
        Paper
          Types
          Application Methods
        Plastic
          Types
          Application Methods
        Other

VII. PRINTING TECHNOLOGIES
        General
        Flexography
          Characteristics & Technologies
          Applications
        Lithography
          Characteristics & Technologies
          Applications
        Screen
          Characteristics & Technologies
          Applications
        Letterpress
          Characteristics & Technologies
          Applications
        Gravure
          Characteristics & Technologies
          Applications
        Digital
          Characteristics & Technologies
          Applications
        Variable Information Printing

VIII. FUNCTIONS
        General
        Primary Packaging Labels
          Food Processing
           Applications
           Label Types
          Beverages
           Nonalcoholic Beverages
           Alcoholic Beverages
          Cosmetics & Toiletries
           Applications
           Label Types
          Pharmaceuticals
           Regulatory Factors
           Label Types
          Other Primary Packaging
        Secondary Labels
          Retail
          Other Secondary
        Industrial Labels
          Motor Vehicles
          Other Industrial
        Decorative Labels
        Mailing & Shipping Labels
        Other Labels

IX. INDUSTRY STRUCTURE
        General
        Market Share
          Label Stock Producers
          Label Printers & Converters
        Competitive Strategies
        Cost Considerations
        Mergers & Acquisitions
        Cooperative Agreements
        Manufacturing
        Marketing
        Distribution

Company Profiles
          Acucote Incorporated
          Alcoa, see Reynolds Packaging
          Altivity Packaging, see Graphic Packaging
          Applied Extrusion Technologies Incorporated
          Arizona Chemical Company
          Avery Dennison Corporation
          BAL, see Illinois Tool Works
          Bemis Company Incorporated
          Brady Corporation
          Cameo Crafts, see YORK Label
          CCL Industries Incorporated
          Collotype International, see Multi-Color
          Cortegra Group, see Menasha
          Diagraph Label, see Illinois Tool Works
          Donnelley (RR) & Sons Company
          Dow Corning Corporation
          Electrocal/Polymark, see Illinois Tool Works
          Epsen Hillmer Graphics Company
          Exxon Mobil Corporation
          Fasson Roll North America, see Avery Dennison
          FLEXcon Corporation
          Fort Dearborn Company
          Fuji Seal International Incorporated
          Graphic Packaging Holding Company
          Green Bay Packaging Incorporated
          Illinois Tool Works Incorporated
          Intermec Incorporated
          International Paper Company
          Lintec Corporation
          Loparex BV
          Menasha Corporation
          Miami Systems Corporation
          Morgan Adhesives, see Bemis
          MPI Label Systems
          Multi-Color Corporation
          Nashua Corporation
          Nordenia International AG
          Package Service, see YORK Label
          Precision Dynamics Corporation
          Reynolds Packaging Group
          Rio Tinto Group
          Ritrama SpA
          Scholle Corporation
          SenecaSalem, see WS Packaging
          Smyth Companies Incorporated
          Spear USA
          Spinnaker Coating LLC
          Standard Register Company
          Stora Enso Oyj
          3M Company
          UPM-Kymmene Corporation
          Vacumet, see Scholle
          WS Packaging Group Incorporated
          YORK Label
          Zebra Technologies Corporation
        Other Companies Mentioned in Study

LIST OF TABLES

        SECTION I -- EXECUTIVE SUMMARY
        Summary Table

        SECTION II -- MARKET ENVIRONMENT
      1 Macroeconomic Indicators
      2 Population & Households
      3 Personal Consumption Expenditures
      4 Manufacturers' Shipments
      5 Retail Sales
      6 Business Establishments
      7 Packaging Supply & Demand
      8 US Postal Service Mail Revenues & Pieces of Mail Handled
      9 Label Sales, 1998-2008
     10 US Foreign Trade in Labels

        SECTION IV -- RAW MATERIALS
      1 Raw Material Use in Labels

        SECTION V -- APPLICATION METHODS
      1 Label Sales & Shipments by Application Method
      2 Pressure Sensitive Label Shipments by Material
      3 Glue-Applied Label Shipments by Material
      4 Stretch Sleeve & Heat-Shrink Label Shipments
          by Type & Material
      5 Thermal Transfer Label Shipments by Material
      6 In-Mold Label Shipments by Material & Molding Process
      7 Other Adhesive Label Shipments by Material

        SECTION VI -- STOCK MATERIALS
      1 Label Shipments by Stock Material
      2 Paper Label Shipments by Type
      3 Paper Label Shipments by Application Method
      4 Plastic Label Shipments by Application Method
      5 Other Label Shipments by Application Method

        SECTION VII -- PRINTING TECHNOLOGIES
      1 Label Shipments by Printing Technology
      2 Flexographic Label Shipments by Type
      3 Lithographic Label Shipments by Type

      4 Screen Printed Label Shipments by Type
      5 Letterpress Label Shipments by Type
      6 Gravure Label Shipments by Type
      7 Digital Label Shipments by Type

        SECTION VIII -- FUNCTIONS
      1 Label Demand by Function
      2 Primary Packaging Label Demand by Market
      3 Food Processing Label Demand
      4 Beverage Label Demand
      5 Cosmetic & Toiletry Label Demand
      6 Pharmaceutical Label Demand
      7 Other Primary Packaging Label Demand
      8 Secondary Label Demand by Market
      9 Retail Label Demand
     10 Other Secondary Label Demand
     11 Industrial Label Demand by Market
     12 Decorative Label Demand
     13 Mailing & Shipping Label Demand
     14 Other Label Demand

        SECTION IX -- INDUSTRY STRUCTURE
      1 US Label Sales by Company, 2008
      2 Selected Acquisitions & Divestitures

LIST OF CHARTS

        SECTION II -- MARKET ENVIRONMENT
      1 Label Sales, 1998-2008
      2 Label Pricing, 1998-2018
      3 World Label Demand, 2008

        SECTION V -- APPLICATION METHODS
      1 Label Shipments by Application Method, 2008

        SECTION VII -- PRINTING TECHNOLOGIES
      1 Label Shipments by Printing Technology, 2008

        SECTION VIII -- FUNCTIONS
      1 Label Demand by Function, 2008

        SECTION IX -- INDUSTRY STRUCTURE
      1 US Label Stock Market Share, 2008
      2 US Finished Label Market Share, 2008