| Product Code | GMD09722 |
|---|---|
| Publication Date | June 2009 |
| Publisher | Global Markets Direct |
| Product Type | Report |
| Pages | 23 |
Mattel, Inc. - Financial and Strategic Analysis Review
Mattel, Inc. (Mattel) is one of the leading toy manufacturing companies in the world. The company is engaged in the designing, manufacturing and marketing of various toys and family products. Mattel's products portfolio includes fashion dolls and accessories, vehicles and play sets, and games and puzzles. The company markets its products under various brands like Barbie, Polly Pocket, Little Mommy and Disney Classics in 43 countries. Mattel sells its products to retailers, including discount and free-standing toy stores, chain stores, department stores and other retail outlets; wholesalers; and distribution centers.
Global Markets Direct's Mattel, Inc. - Financial and Strategic Analysis Review is an in-depth business, strategic and financial analysis of Mattel, Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses and the opportunities and threats it faces going forward.
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