Meat, Poultry & Seafood Packaging

US industry forecasts for 2013 & 2018

Publication Date	July 2009
Publisher	Freedonia Group
Product Type	Report
Pages	287
ISBN Number	not applicable
Product Code	FED00172

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Summary

US demand to increase 3.5% yearly through 2013
Demand for meat, poultry and seafood packaging is expected to increase 3.5 percent annually to $9.2 billion in 2013. Gains will be driven by an expansion in meat, poultry and seafood production, as well as the continuing shift to case-ready packaging by many retailers as a means to reduce in-store labor costs. Case-ready packaging typically employs higher cost trays and high barrier films, thus boosting value gains. Packaging demand will also be supported by changes in packaging practices, such as the increasing prevalence of meat and poultry items in smaller, more convenient sizes and the expanding range of products that are further processed. These products, which typically use more packaging relative to their volume than larger unprocessed items, will continue to be favored by consumers looking for foods that are easy and quick to prepare, and easy to store.

Flexible packaging demand to outpace rigid packaging
Flexible packaging demand will outpace rigid packaging, advancing at a 4.4 percent annual pace to $4 billion in 2013. Growth will be driven by favorable prospects for high barrier film and pouches. High barrier film demand will be aided by the rising percentage of meat
in case-ready packaging, which requires value-added materials to extend shelf life and otherwise protect the contents during shipping and handling. Healthy gains for pouches will result from further penetration of retort pouches into traditional can applications, as well as continued inroads by stand-up pouches in frozen meat, poultry and seafood applications due to pouches’ high visual appeal and ability to be displayed vertically in upright freezer cases.

Plastic containers, trays to lead gains in rigid packaging
Below-average gains for rigid packaging will reflect maturity in the large corrugated ox segment and declines in the metal can segment. However, gains will be supported by healthy growth for plastic containers and trays. Plastic container advances will benefit from the increasing presence of prepared meat and poultry items in grocery stores, warehouse clubs and other retail establishments as a result of heightened consumer demand for convenience foods that require little or no preparation. Tray demand will be boosted by increasing use of case-ready packaging, much of which relies upon foam and higher value rigid barrier trays. Demand for packaging accessories such as labels will be bolstered by regulations requiring country-of-origin labels on a wide range of meat and seafood items.

Poultry applications to offer best opportunities
Poultry applications will log slightly above-average advances, benefitting from poultry’s lower cost than beef, favorable nutritional profile and versatility. In addition, the continued popularity of ready-to-eat poultry items such as rotisserie chickens will support gains.
Although meat applications will be limited to some extent by concerns over fat and cholesterol intake, demand will be aided by the continued importance of red meat as a main dish in the foodservice sector and the increasing share of caseready meats in retail establishments. Seafood applications, while substantially smaller than meat and poultry, will be bolstered by seafood’s perceived health benefits and revised government nutritional recommendations promoting seafood consumption.

Content

INTRODUCTION

I.   EXECUTIVE SUMMARY

II.   MARKET ENVIRONMENT
         General
         Macroeconomic Outlook
         Demographic & Household Trends
         Consumer Income & Spending
         Food Industry Overview
         Meat, Poultry & Seafood Industry Overview
           Meat
           Poultry
           Seafood
         Packaging Industry Overview
         Regulatory & Related Issues
         Pricing Trends
         International Activity

III.   TECHNOLOGY & RAW MATERIALS
         Technologies
           Case-Ready
            Systems
            Producers
           Modified Atmosphere Packaging
           Vacuum Packaging
           Retort Packaging
           Active & Intelligent Packaging
            Moisture Control Packaging
            Smart Labels
            Other
         Raw Materials
           Plastic
           Paper
           Metal
           Other

IV.   PRODUCTS
         General
         Rigid Packaging
           Boxes
            Corrugated Boxes
            Folding Cartons
           Trays
           Plastic Containers
           Cans
           Sleeves
           Other
         Flexible Packaging
           Plastic Film
            High Barrier
            Other
           Bags
            Types
            Producers
           Pouches
            Applications
            Producers
           Paper & Foil
         Packaging Accessories
           Labels
            Interactive Labels
            Label Producers
           Other

V.   APPLICATIONS & MARKETS
         Applications
           Meat
            Rigid Packaging
            Flexible Packaging
            Packaging Accessories
           Poultry
            Rigid Packaging
            Flexible Packaging
            Packaging Accessories
           Seafood
            Rigid Packaging
            Flexible Packaging
            Packaging Accessories
         Markets
           Fresh & Frozen
            Rigid Packaging
            Flexible Packaging
            Packaging Accessories
           Processed
            Rigid Packaging
            Flexible Packaging
            Packaging Accessories
           Ready-to-Eat
            Rigid Packaging
            Flexible Packaging
            Packaging Accessories

VI.   INDUSTRY STRUCTURE
         General
         Market Share
           Sealed Air
           International Paper
           Bemis
           Smurfit-Stone Container
           Alcan Packaging
           Georgia-Pacific
         Acquisitions & Divestitures
         Competitive Strategies
         Manufacturing
         Marketing & Distribution
         Cooperative Agreements

COMPANY PROFILES
           AEP Industries Incorporated
           Alcan Packaging, see Rio Tinto Group
           Altivity Packaging, see Graphic Packaging Holding
           Anchor Packaging Company
           Associated Packaging Technologies
           Ball Corporation
           Bemis Company Incorporated
           Berry Plastics Corporation
           Bomarko Incorporated
           Conwed Plastics, see Leucadia National
           Crockett Container, see Temple-Inland
           Crown Holdings Incorporated
           Cryovac, see Sealed Air
           Curwood, see Bemis
           Diamant Art Corporation
           Dolco Packaging, see Tekni-Plex
           Dow Chemical Company
           DuPont (EI) de Nemours
           Eastman Chemical Company
           Exopack Holding Corporation
           Exxon Mobil Corporation
           Fold-Pak, see Rock-Tenn
           Genpak, see Pattison (Jim) Group
           Georgia-Pacific, see Koch Industries
           Graphic Packaging Holding Company
           Honeywell International Incorporated
           Impress Group BV
           InterFlex Group Incorporated
           International Paper Company
           Kloeckner Pentaplast Group
           Koch Industries Incorporated
           Leucadia National Corporation
           MACtac, see Bemis
           MeadWestvaco Corporation
           Milprint, see Bemis
           Newspring Industrial, see Pactiv
           Oracle Packaging Incorporated
           Packaging Corporation of America
           Pactiv Corporation
           Pattison (Jim) Group
           Pliant Corporation
           Pohlig Brothers, see Rock-Tenn
           Presto Products, see Reynolds Packaging Group
           Printpack Incorporated
           Reynolds Packaging Group
           Rio Tinto Group
           Robbie Manufacturing Incorporated
           Rock-Tenn Company
           Sealed Air Corporation
           Silgan Holdings Incorporated
           Smurfit-Stone Container Corporation
           Southern Container, see Rock-Tenn
           Tekni-Plex Incorporated
           Temple-Inland Incorporated
           Vector Packaging Incorporated
           Walsroder Packaging, see Wihuri
           Weyerhaeuser Company
           Wihuri Oy
         Other Companies Mentioned in Study


LIST OF TABLES

         SECTION I -- EXECUTIVE SUMMARY
         Summary Table

         SECTION II -- MARKET ENVIRONMENT
      1   Macroeconomic Indicators
      2   Population & Households
      3   Personal Consumption Expenditures
      4   Food Shipments
      5   Meat, Poultry & Seafood Consumption
      6   Meat Shipments
      7   Poultry Shipments
      8   Seafood Supply & Demand
      9   Packaging Supply & Demand
     10   Prices for Selected Meat, Poultry & Seafood Packaging

         SECTION III -- TECHNOLOGY & RAW MATERIALS
      1   Case-Ready Packaging Demand in Meat, Poultry
           & Seafood Packaging
      2   Modified Atmosphere Packaging Demand in Meat, Poultry
           & Seafood Packaging
      3   Vacuum Packaging Demand in Meat, Poultry
           & Seafood Packaging
      4   Retort Packaging Demand in Meat, Poultry
           & Seafood Packaging
      5   Active & Intelligent Packaging Demand in Meat, Poultry
           & Seafood Packaging

         SECTION IV -- PRODUCTS
      1   Meat, Poultry & Seafood Packaging Demand by Type
      2   Rigid Meat, Poultry & Seafood Packaging Demand by Type
      3   Box Demand in Meat, Poultry & Seafood Packaging
      4   Tray Demand in Meat, Poultry & Seafood Packaging
      5   Plastic Container Demand in Meat, Poultry
           & Seafood Packaging
      6   Metal Can Demand in Meat, Poultry & Seafood Packaging
      7   Paperboard Sleeve Demand in Meat, Poultry
           & Seafood Packaging
      8   Other Rigid Container Demand in Meat, Poultry
           & Seafood Packaging
      9   Flexible Meat, Poultry & Seafood Packaging Demand by Type
     10   Plastic Film Demand in Meat, Poultry & Seafood Packaging
     11   Bag Demand in Meat, Poultry & Seafood Packaging
     12   Pouch Demand in Meat, Poultry & Seafood Packaging
     13   Paper & Foil Demand in Meat, Poultry & Seafood Packaging
     14   Packaging Accessories Demand in Meat, Poultry
           & Seafood Packaging
     15   Label Demand in Meat, Poultry & Seafood Packaging
     16   Other Packaging Accessory Demand in Meat, Poultry
           & Seafood Packaging

         SECTION V -- APPLICATIONS & MARKETS
      1   Meat, Poultry & Seafood Packaging Demand by Application
      2   Meat Packaging Demand by Type & Market
      3   Poultry Packaging Demand by Type & Market
      4   Seafood Packaging Demand by Type & Market
      5   Meat, Poultry & Seafood Packaging Demand by Market
      6   Fresh & Frozen Meat, Poultry & Seafood Packaging Demand
      7   Processed Meat, Poultry & Seafood Packaging Demand
      8   Ready-to-Eat Meat, Poultry & Seafood Packaging Demand

         SECTION VI -- INDUSTRY STRUCTURE
      1   US Meat, Poultry & Seafood Packaging Sales
           by Company, 2008
      2   Selected Acquisitions & Divestitures
      3   Selected Cooperative Agreements

LIST OF CHARTS

         SECTION III -- TECHNOLOGY & RAW MATERIALS
      1   Packaging Technologies as a Percentage of Meat, Poultry
           & Seafood Packaging, 1998-2018

         SECTION IV -- PRODUCTS
      1   Rigid Meat, Poultry & Seafood Packaging Demand, 2008
      2   Flexible Meat, Poultry & Seafood Packaging Demand, 2008

         SECTION V -- APPLICATIONS & MARKETS
      1   Meat, Poultry & Seafood Packaging Demand
           by Application, 2008
      2   Meat Packaging Demand by Type, 2008
      3   Poultry Packaging Demand by Type, 2008
      4   Seafood Packaging Demand by Type, 2008
      5   Meat, Poultry & Seafood Packaging Demand
           by Market, 2008
      6   Fresh & Frozen Meat, Poultry & Seafood Packaging
           Demand by Type, 2008
      7   Processed Meat, Poultry & Seafood Packaging
           Demand by Type, 2008
      8   Ready-to-Eat Meat, Poultry & Seafood Packaging
           Demand by Type, 2008

         SECTION VI -- INDUSTRY STRUCTURE
      1   US Meat, Poultry & Seafood Packaging Market Share, 2008