Trends in Ethical and Sustainable Packaging

Innovation by product category

Publication Date	June 2008
Publisher	Business Insights
Product Type	Report
Pages	103
ISBN Number	not applicable
Product Code	RBI00230

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Summary

Key issues examined by this report.

Environmental packaging regulations are heavily influencing packaging development in Europe. In Europe Packaging Directive 2004/12/EC sets out recycling and recovery targets to be met by 2010.Retail Pressure. Retailers such as Wal-Mart have embraced ethical packaging initiatives not only because they enhance their ethical profile but also because many greener packaging technologies, such as lightweight packaging, bring with them cost benefits.

In addition, retailers are pressuring manufacturers to reduce packaging and use more sustainable packaging sources.Consumer concerns for the environment. 58.9% of industry executives rated concerns about the environment as the most important driver in influencing consumers to purchase food and drink packaged in ethical and sustainable packaging.

Trends in Ethical and Sustainable Packaging

Innovation by product category

Ethical product development is now a major issue in the industry, and this trend includes the use and promotion of sustainable packaging formats. Ethical packaging is being driven by consumer environmental concern, retailer pressure and the development and promotion of manufacturer CSR. Retailers and manufacturers must be seen to be contributing to a greener and more sustainable way of life by the media, the industry and consumers alike. To remain competitive, retain consumer loyalty and be innovative, retailers and food and drinks manufacturers need to invest in ethical policies by either developing products in ethical packaging or promoting and reminding consumers to act ethically and responsibly.

Trends in Ethical and Sustainable Packaging is a new management report published by Business Insights that examines the new innovations in ethical and sustainable packaging by category, region and material. It profiles major innovations within ethical and sustainable food and drinks packaging, including the latest packaging technologies and materials.Discover the key trends impacting the ethical and sustainable packaging market and understand how these are changing packaging design with this new report.

This new report will enable you to

Gain insight into industry opinions on the usage and future of ethical and sustainable packaging through an exclusive survey of industry executives carried out by business insights.Create more effective competitive strategies with this reports detailed analysis of packaging technologies including recyclable, lightweight, biodegradable and packaging from natural sources. Evalualte the pro's and con's of these packaging innovations and decide whether these may be appropriate for your organisation.

Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Productscan data of over 6,000 ethical and sustainable packaging product launches between 2005 and 2008. Detailed analysis of leading ethical packaging types and insights into key regions and packaging materials.

Your questions answered

To what extent should manufacturers and retailers be investing in ethical and sustainable packaging?
Which countries are driving NPD in ethical and sustainable packaging?
What are the most innovative forms of ethical packaging?
How will packaging regulation affect NPD in ethical and sustainable packaging?
How are key players, including Wal-Mart and PepsiCo investing in ethical and sustainable packaging?
What is driving the trend of ethical and sustainable packaging?

Some key findings from this report

Packaging from natural sources is a key ethical innovation. Other leading innovations include biodegradable, lightweight and packaging made from recycled sources.There has been an increase in the share of food and drinks launched in ethical packaging between 2004-2007. Within this share recyclable took the greatest share with 89.5% in 2007.

However the largest growth was seen in biodegradable packaging and packaging made from recyclable materials 53.5% of industry executives believe that recyclable packaging will be significantly important or the most important ethical packaging innovation over the next 5 years. 37.5% believe reduced packaging will be the most important.Leading retailers are investing in ethical packaging initiatives. This includes Wal-Mart who has pledged to eliminate all private label packaging waste by 2010, with a look to have zero packaging waste land filled by 2025.

Content

Executive Summary
Introduction
Market drivers in ethical packaging
Innovation and NPD
Key trends
Conclusions
Chapter 1 Introduction
- Summary
- Introduction
- What is ethical and sustainable packaging?
- Drivers and resistors
- Packaging types
- Packaging materials
- Eco brands versus large multinationals
- The scope of the report
Chapter 2 Market drivers of ethical
- packaging
- Summary
- Introduction
- Retailers
- Wal-Mart
- Tesco
- Kroger and Co
- Costco
- Schwarz group/Lidl
- Conclusion
- Food and drink manufacturers
- Nestl
- PepsiCo
- Other manufacturers
- Consumers
- Ethical packaging innovations
- Premium pricing for ethical and sustainable packaging
- Regulatory issues
- Europe
- US
- Japan and Asia-Pacific
- Ethical logos and labeling
Chapter 3 Innovation and NPD
- Summary
- Introduction
- Category analysis
- Alcoholic drinks
- Soft drinks
- Bakery and cereals
- Other categories
- Regional analysis
- Europe
- North America
- Japan
- Packaging material analysis
- Plastic
- Glass
- Paperboard and cardboard
- Aluminum
Chapter 4 Key trends
- Summary
- Introduction
- Key ethical packaging innovations
- Package tag analysis
- Recyclable
- Recycled materials
- Reduced and lightweight packaging
- Biodegradable
- Bioplastics
- Corn based packaging (PLA)
- Innovative ethical packaging
- Nanotechnology
- Edible packaging
Chapter 5 Conclusions
- Summary
- Introduction
- Investing in ethical packaging
- Ethical packaging usage
- By category
- By region
- Europe
- Labeling and marketing
- Risk versus reward
- Index
List of Figures
- Figure 1.1: Emergence of the ethical trend
- Figure 1.2: Drivers and resistors of ethical and sustainable packaging
- Figure 1.3: Innovation in ethical packaging
- Figure 1.4: Analysis of packaging materials
- Figure 2.5: Key ethical players' initiatives and restrictors
- Figure 2.6: alexipack packaging
- Figure 2.7: Importance of drivers in influencing consumers to purchase ethically packaged goods
- Figure 2.8: Ethical packaging innovations in order of their importance for consumers over the next 5 years
- Figure 2.9: How much of a premium are consumers willing to pay for products with an ethical positioning?
- Figure 2.10: Packaging recycling symbols and logos
- Figure 3.11: Food and drinks launched in ethical packaging, by category, 2004-2007
- Figure 3.12: Purus Vodka and Vinissimo Primitivo Italian Red Wine
- Figure 3.13: Reduced packaging - Diet Coke
- Figure 3.14: Belu Mineral water
- Figure 3.15: Envirokids Organic Cereal
- Figure 3.16: In which product category is ethical packaging innovation likely to have the most impact on NPD?
- Figure 3.17: Food and drinks launched in ethical packaging, by region, 2004-2007
- Figure 3.18: Cereal Partners Shredded Wheat
- Figure 3.19: Pocari Sweat
- Figure 3.20: Innocent 100% recycled PET
- Figure 3.21: Ventisquero Clasico wine and 360 Vodka
- Figure 3.22: Aqua Planet
- Figure 4.23: Comparison of ethical packaging innovations
- Figure 4.24: Bombay Organic Ready to Drink Tea
- Figure 4.25: Heinz aluminum can
- Figure 4.26: All Natural Seafood Company Jumbo White King Prawns
- Figure 4.27: Good organic spring water
- Figure 5.28: Uptake of ethical packaging globally
- Figure 5.29: Uptake of ethical packaging in Europe
- Figure 5.30: Valvert Eau Minerale - Bouteille Fabrique avec du Plastique Recycle
- Figure 5.31: Risk versus reward of each ethical packaging type
List of Tables
- Table 2.1: Top 15 global food retailers' ethical packaging policies
- Table 2.2: Ethical packaging survey
- Table 2.3: Top 15 food and drink manufacturers CSR
- Table 2.4: Top 10 ethical food and drink manufacturers
- Table 2.5: Importance of drivers in influencing consumers to purchase ethically packaged goods
- Table 3.6: Food and drinks launched in ethical packaging, by packaging material, 2004-2007
- Table 4.7: Food and drinks launched in ethical packaging, by claim, 2004-2007
- Table 5.8: Ethical packaging innovations by category
- Table 5.9: Claims found on ethical and sustainable packaging