China Household Paper Market Report

2008

Publication Date	April 2008
Publisher	Research in China
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	RIC00436

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Summary

Note: This report is for pre-sale and available within five working days after ordering

China is the second largest consumer market of household paper in the world. In recent years, household paper has become the fast moving consumer goods that are the most closely connected with consumers. At present, the total trade volume of sanitary articles and materials in the world exceeds US$200 billion annually and the per capita consumption of household paper in the world is 15 kg.

However, the per capita consumption of household paper is only 9 kg in China that is a big consumer country with a population of 1.3 billion. In 2007, China's sales volume of disposable sanitary articles was about US$19 billion, less than 10% of the global total.

According to the forecast, in the next three years starting from 2008, China's annual growth rate of paper diaper market will reach 20%-30% and that of household paper market will reach 14%-20%, while that of sanitary napkin market will reach 10% in the same period, indicating that China's household paper industry has a bright future.

Although China's household paper industry has improved greatly, there still exist some problems, such as imperfect consumption structure, unbalanced regional consumption, week ability to build brand and to do R&D, which restrict the development of China's household paper industry and the improvement of local producers' competitive edge.

At present, China's per capita consumption of household paper is still very low. However, China will become the household paper market with the fastest growth and the greatest development potential in the world, following China's rapid economic growth, improvement of people's living standard and changes of people's consumption habits, which will provide a huge space for the development of China's household paper industry and household paper producers.

However, China's great development potential will attract more and more attention of transnational giants. With increasing buildup in foreign investment, China's household paper enterprises will meet sever competition in the market.

Content

1. Environment for China Household Paper Industry Development, 2007
- 1.1 Overview
- 1.2 Classification of household paper and research scope
- 1.3 Main characteristics
- 1.4 China household paper industry development in 2007
  - 1.4.1 Business operation in 2007
  - 1.4.2 Industry development in 2007
  - 1.4.3 Trading status in 2007
  - 1.4.4 Industry economic performance in 2007
  - 1.4.5 Factors having effects on the industry in 2007
2. Review of China Household Paper Industry Development, 2007
- 2.1 Supply and demand
  - 2.1.1 Production
  - 2.1.2 Consumption
- 2.2 Import and export
  - 2.2.1 Import
  - 2.2.2 Export
- 2.3 China household paper industry development in main regions
  - 2.3.1 Guangdong province
  - 2.3.2 Jiangsu province
  - 2.3.3 Other regions
- 2.4 Characteristics of and problems in the industry development
  - 2.4.1 Main characteristics
  - 2.4.2 Problems
3. Competition Pattern of Toilet Paper Market
- 3.1 Status Quo of market
  - 3.1.1 Market development
  - 3.1.2 Comparison of regional markets
- 3.2 Analysis of market demand
  - 3.2.1 Market demand
  - 3.2.2 Development trend
4. Competition Pattern of Feminine Sanitary Napkin and Pad Market
- 4.1 Status quo of market
  - 4.1.1 Market development
  - 4.1.2 Comparison of regional markets
- 4.2 Analysis of market demand
  - 4.2.1 Market demand
  - 4.2.2 Development trend
5. Competition Pattern of Baby Paper Diaper Market
- 5.1 Supply and demand
  - 5.1.1 Market development
  - 5.1.2 Comparison of regional markets
- 5.2 Analysis of market demand
  - 5.2.1 Market demand
  - 5.2.2 Development trend
6. Key Enterprises
- 6.1 Hainan Gold Hong Ye Paper Co., Ltd.
- 6.2 Vinda Paper (Guangdong) Co., Ltd
- 6.3 Hengan International Group Co., Ltd
- 6.4 Guangdong Zhongshun Paper Industry Group Co., Ltd
7. Forecast of China Household Paper Market
- 7.1 Development trend of China paper making industry
  - 7.1.1 Development trend in 2008
  - 7.1.2 Development trend in the next few years
  - 7.1.3 Forecast of development in the next few years
  - 7.1.4 Prospect of competition pattern in the next few years
- 7.2 Demand for and Forecast of Household Paper
  - 7.2.1 Vital statistics
  - 7.2.2 Resident income and consumption
  - 7.2.3 Forecast of market demand
- 7.3 Development trend and investment of household paper industry
  - 7.3.1 Development trend
  - 7.3.2 Investment opportunities and its risks