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Analysis Report on China Wood Flooring Industry

  • Publication Date:September 2007
  • Publisher:Sunfaith China
  • Product Type: Article
  • Pages:8

Analysis Report on China Wood Flooring Industry

The wood flooring in the report refers to wood composite flooring, strengthened wood flooring, bamboo flooring and hardwood flooring.

China wood flooring industry was started in the 1980s. After 20 years' development, a multitype, multiform and multifunctional product structure, as well as a combined system from production, sales, installation to after sales service have been established,.

China wood flooring industry has kept its prosperity and the output as well as sales value enjoy stable increase in the recent years. The production volume increased by 5% year on year, reaching 330 million sq.m. in 2006, with the sales value of more than RMB 30 billion. The growth rate of annual sales volume is expected to be 15-25% in the following 5 years.

At the same time, wood flooring industry also faces the problems including appreciation of raw materials, fierce competition and export limitation. Therefore, lots of wood flooring producers will be full of opportunities and challenges in the future. On the one hand, the market has great demand and great potentials, on the other, the cost is increasing and the competition is fiercer.

It is estimated that 70% of wood flooring brands will be withdrawn from the market in 2007. The market competition changes from mere price competition to integrated competition, including brand, quality, service, etc., which will intrigue the sound development of whole wood flooring industry. As China wood flooring industry has great potentials, large domestic and foreign players have huge opportunities.

  • 1. Market Size of Wood Flooring Industry
  • 2 Product Structure of Wood Flooring Industry
  • 3 Import Status of Wood Flooring Industry
  • 4. Development Bottleneck of Wood Flooring Industry
    • 4.1 Unreasonable Industry Structure: Low Market Concentration
    • 4.2 Low Average Profit of Companies
    • 4.3 Monotonous Sales Channel
    • 4.4 Monotonous Marketing Mode
  • 5 Development Trend of Wood Flooring Industry
    • 5.1 Development Opportunity of Wood Flooring Industry
    • 5.2 Development Trend of Wood Flooring Industry
      • 5.2.1 Product Diversity Is the Development Trend
      • 5.2.2 Small Companies are Compelled to Shut down
      • 5.2.3 Cooperation between Foreign Companies and Domestic Famous Ones
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