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Wood & Competitive Decking
US Industry Forecasts for 2016 & 2021

  • Publication Date:November 2012
  • Publisher:Freedonia Group
  • Product Type: Report
  • Pages:366

Wood & Competitive Decking US Industry Forecasts for 2016 & 2021

US demand to rise 2.7% annually through 2014

US demand for decking is forecast to rise 2.7 percent per year to 3.5 billion lineal feet in 2014, valued at $6.2 billion. This pace will represent a rebound from the 2004-2009 period, when demand fell less than one percent annually, reflecting the collapse of the housing market between 2007 and 2009. Through 2014, decking demand gains will be driven by a rebound in housing completions from their low 2009 base.

Residential market to grow fastest from depressed base

The residential market accounted for 59 percent of decking demand in 2009, a lesser share than the historical average, which is indicative of the low level of housing activity in that period. Through 2014, decking demand in the residential market is forecast to advance at the most rapid pace of all markets. Rebounding housing completions and improvement and repair expenditures will spur gains. Growth will also be supported by homeowners' desire for larger decks. Not only do these larger decks require more deck boards, but many homeowners will install additional railings and other accessories to create separate areas for dining and entertaining, or to add safety features to prevent falls by small children or older adults.

Nonresidential market to outpace nonbuilding sector

Decking demand in the nonresidential market is projected to rise 2.4 percent annually through 2014. Rebounding office and commercial construction expenditures will drive growth. Owners of such facilities as restaurants and resorts will add decks to increase space for leisure activities. Demand for decking in the nonbuilding construction market will rise slowly through 2014, as budget constraints on government agencies will cause the delay or cancellation of deck installation and maintenance projects.

Alternative decking materials to post double-digit gains

Alternative decking materials, such as wood-plastic composite and plastic lumber, are expected to experience double-digit demand gains through 2014. Consumers will be attracted to alternative decking materials because of their long lifespans, minimal maintenance requirements and imperviousness to degradation caused by general wear and tear and long-term exposure to moisture. While decks made from these materials generally cost more initially, they require less annual maintenance than most wood decks, and thus can offer customers savings in the long term. Efforts by producers to create decking materials that more closely resemble natural wood will also boost demand, as will accelerating consumer perception of alternative decking materials as environmentally friendly products.

Wood decking to remain largest material segment

Wood decking will continue to account for the majority of decking demand in volume and value terms. Demand for wood decking is forecast to rise less than one percent annually to 2.7 billion lineal feet in 2014. Gains will be restrained by heavy competition from other materials. However, consumer interest in tropical hardwoods, such as ipe, will provide growth opportunities in the residential building and nonbuilding construction markets.

Study coverage

This new industry study, Wood & Competitive Decking, presents historical demand data (1999, 2004 and 2009) plus forecasts for 2014 and 2019 by material type (e.g., wood, wood-plastic composite, plastic), market (residential buildings, nonresidential buildings, nonbuilding) and US region. The study also considers market environment factors, evaluates company market share and profiles industry competitors.

  • List of Tables
    • TABLE OF CONTENTS
  • INTRODUCTION
  • I. EXECUTIVE SUMMARY
  • II. MARKET ENVIRONMENT
    • General
    • Macroeconomic Trends
    • Demographic Trends
    • Consumer Trends
    • Personal Income & Expenditures
    • Consumer Financing
    • Construction Trends
    • Building Construction
    • Residential Buildings
    • Housing Completions
    • Housing Stock
    • Improvements & Repairs
    • Nonresidential Buildings
    • New
    • Improvements & Repairs
    • Nonresidential Building Stock
    • Nonbuilding Construction
    • Construction Expenditures
    • Nonbuilding Construction Stock
    • Historical Market Trends & Seasonality
    • Pricing Patterns
    • Regulatory & Environmental Issues
    • Building Codes
    • Treated Lumber
    • Environmental
    • US-Canadian Softwood Timber Dispute
    • Foreign Trade
  • III. OVERVIEW
    • General
    • Demand by Volume
    • Demand by Material Type
    • Demand by Function
    • Demand by Value
    • Demand by Material Type
    • Demand by Function
    • Volume & Value Demand Comparison
    • Installed Costs
    • Life Cycle Costs
    • Treated Yellow Pine
    • Redwood
    • Cedar
    • Tropical Hardwoods
    • Wood-Plastic Composite
    • Plastic
    • Competitive Environment
  • IV. PRODUCTS
    • General
    • Wood
    • Demand by Volume & Value
    • Demand by Function
    • Demand by Species
    • Pressure-Treated Wood
    • Cedar
    • Redwood
    • Tropical Hardwoods & Other
    • Markets
    • Installation Methods
    • Suppliers
    • Wood-Plastic Composites
    • Demand by Volume & Value
    • Demand by Function
    • Product Characteristics
    • Product Development
    • Demand by Material Type
    • Wood-Polyethylene Composites
    • Other Wood-Plastic Composites
    • Markets
    • Installation Methods
    • Market Share
    • Plastic & Other
    • Demand by Volume & Value
    • Demand by Function
    • Product Characteristics
    • Plastic Decking
    • Vinyl
    • Polyethylene & Other Plastics
    • Market Share
    • Other Decking
    • Metals
    • All Other Materials
    • Markets
    • Installation Methods
  • V. MARKETS
    • General
    • Residential Buildings
    • New
    • Wood
    • Composite, Plastic & Other Decking
    • Improvements & Repairs
    • Wood
    • Composite, Plastic & Other Decking
    • Housing Type
    • Single-Family Housing
    • Demand by Application
    • Demand by Material
    • Multifamily Housing
    • Demand by Application
    • Demand by Material
    • Manufactured Housing
    • Demand by Application
    • Demand by Material
    • Nonresidential Buildings
    • New
    • Improvements & Repairs
    • Nonbuilding Construction
    • New
    • Improvements & Repairs
  • VI. REGIONS
    • General
    • Regional Demographic & Economic Trends
    • Population Patterns
    • Economic Outlook
    • Regional Construction
    • Housing Trends
    • Regional Demand for Decking
    • Northeast
    • New England
    • Middle Atlantic
    • Midwest
    • East North Central
    • West North Central
    • South
    • South Atlantic
    • East South Central
    • West South Central
    • West
    • Mountain
    • Pacific
  • VII. INDUSTRY STRUCTURE
    • General
    • Industry Composition
    • Market Share
    • Wood Decking
    • Composite, Plastic & Other Decking
    • Product Development
    • Manufacturing
    • Wood Decking
    • Composite, Plastic & Other Decking
    • Marketing
    • Wood Decking
    • Composite, Plastic & Other Decking
    • Distribution
    • Mergers & Acquisitions
    • Cooperative Agreements
    • Company Profiles
    • Advanced Environmental Recycling Technologies
    • AERT, see Advanced Environmental Recycling
    • Technologies
    • Alside, see Associated Materials
    • Arch Chemicals Incorporated
    • Associated Materials LLC
    • Atrium Companies Incorporated
    • Azek Building Products, see CPG International
    • Benjamin Moore, see Berkshire Hathaway
    • Berkshire Hathaway Incorporated
    • BlueLinx Holding Incorporated
    • Boise Cascade Holdings LLC
    • Building Materials Corporation of America
    • California Redwood, see Green Diamond Resource
    • CertainTeed, see Saint-Gobain
    • Correct Building Products, see Building Materials
    • Corporation of America
    • CPG International Incorporated
    • Crane Group
    • Deceuninck NV
    • Dow Chemical Company
    • Fiberon LLC
    • GAF Materials, see Building Materials Corporation of
    • America
    • GAFMC, see Building Materials Corporation of America
    • Georgia Gulf Corporation
    • Georgia-Pacific, see Koch Industries
    • Gracious Living Corporation
    • Green Bay Decking LLC
    • Green Diamond Resource Company
    • Hood Companies
    • Hoover Treated Wood Products Incorporated
    • Koch Industries Incorporated
    • Kroy Building Products, see Ply Gem Holdings
    • LB Plastics Incorporated
    • Liberty Diversified Industries Incorporated
    • Mendocino Forest Products Company LLC
    • N.E.W. Plastics Corporation
    • Osmose Holdings Incorporated
    • Ply Gem Holdings Incorporated
    • Potlatch Corporation
    • Renew Plastics, see N.E.W. Plastics
    • Rockwood Holdings Incorporated
    • Royal Outdoor Products, see Georgia Gulf
    • Saint-Gobain
    • Sherwin-Williams Company
    • TAMKO Building Products Incorporated
    • Temple-Inland Incorporated
    • Thermal Industries, see Atrium Companies
    • TimberTech, see Crane Group
    • Trex Company Incorporated
    • Trimax Building Products, see N.E.W. Plastics
    • Universal Forest Products Incorporated
    • VEKA AG
    • Viance, see Dow Chemical and Rockwood Holdings
    • West Fraser Timber Company Limited
    • Westech Building Products, see Westlake Chemical
    • Westlake Chemical Corporation
    • Weyerhaeuser Company
    • Wood Protection, see Osmose Holdings
    • Selected Other Decking Companies
    • Additional Companies Mentioned in Study
  • LIST OF TABLES
    • SECTION I -- EXECUTIVE SUMMARY
      • Summary Table
    • SECTION II -- MARKET ENVIRONMENT
      • 1 Macroeconomic Indicators
      • 2 Population & Households
      • 3 Personal Consumption Expenditures
      • 4 Consumer Financing Environment, 1999-2009
      • 5 Construction Expenditures
      • 6 Building Construction Expenditures
      • 7 Residential Building Construction Expenditures
      • 8 Housing Completions
      • 9 Housing Stock by Type
      • 10 Residential Improvement & Repair Expenditures
      • 11 Nonresidential Building Construction Expenditures
      • 12 Nonresidential Building Improvement & Repair Expenditures
      • 13 Nonresidential Building Stock
      • 14 Nonbuilding Construction Expenditures
      • 15 Nonbuilding Construction Stock
      • 16 Decking Market, 2000-2009
      • 17 Decking Pricing
    • SECTION III -- OVERVIEW
      • 1 Decking Demand by Material & Function
      • 2 Decking Market Value by Material & Function
      • 3 Life Cycle Cost Comparison by Decking Material
      • 4 Residential Decking Indicators
    • SECTION IV -- PRODUCTS
      • 1 Wood Decking Demand by Function
      • 2 Wood Decking Demand by Species
      • 3 Pressure-Treated Wood Decking Demand by Function & Type
      • 4 Cedar Decking Demand by Function
      • 5 Redwood Decking Demand by Function
      • 6 Tropical Hardwood & Other Wood Decking Demand
      • by Function
      • 7 Wood Decking Demand by Market & Application
      • 8 Wood Decking Demand by Installation Method
      • 9 Wood-Plastic Composite Decking Demand by Function
      • 10 Wood-Plastic Composite Decking Demand by Type
      • 11 Wood-Polyethylene Decking Demand by Function
      • 12 Other Wood-Plastic Composite Decking by Function
      • 13 Wood-Plastic Composite Decking Demand
      • by Market & Application
      • 14 Wood-Plastic Composite Decking Demand
      • by Installation Method
      • 15 Plastic & Other Decking Demand by Function
      • 16 Plastic & Other Decking Demand by Type
      • 17 Plastic Decking Demand by Material Type
      • 18 Vinyl Decking Demand by Function
      • 19 Polyethylene & Other Plastics Decking Demand
      • by Material & Function
      • 20 Other Decking Materials Demand by Function
      • 21 Plastic & Other Decking Demand by Market & Application
      • 22 Plastic & Other Decking Demand by Installation Method
    • SECTION V -- MARKETS
      • 1 Decking Demand by Market & Application
      • 2 Residential Decking Demand by Material & Application
      • 3 New Residential Decking Demand by Material
      • 4 Residential Improvement & Repair Decking Demand
      • by Material
      • 5 Residential Decking Demand by Housing Type
      • 6 Single-Family Housing Decking Demand by Application
      • & Material
      • 7 Multifamily housing Decking Demand by Application
      • & Material
      • 8 Manufactured Housing Decking Demand by Application
      • & Material
      • 9 Nonresidential Building Construction Decking Demand
      • by Application & Material
      • 10 New Nonresidential Building Construction Decking Demand
      • by Material
      • 11 Nonresidential Building Construction Improvement & Repair
      • Decking Demand by Material
      • 12 Nonbuilding Construction Decking Demand
      • by Application & Material
      • 13 New Nonbuilding Construction Decking Demand by Material
      • 14 Nonbuilding Construction Improvement & Repair Decking
        • Demand by Material
  • SECTION VI -- REGIONS
      • 1 Population by Region
      • 2 Gross Domestic Product by Region
      • 3 Construction Expenditures by Region
      • 4 Regional Housing Indicators
      • 5 Decking Demand by Region
      • 6 Northeast Decking Demand by Subregion & Market
      • 7 Midwest Decking Demand by Subregion & Market
      • 8 South Decking Demand by Subregion & Market
      • 9 West Decking Demand by Subregion & Market
    • SECTION VII -- INDUSTRY STRUCTURE
      • 1 US Composite, Plastic & Other Decking Sales
      • by Company, 2009
      • 2 Selected Acquisitions & Divestitures
      • 3 Selected Cooperative Agreements
  • LIST OF CHARTS
    • SECTION II -- MARKET ENVIRONMENT
      • 1 Year of Construction of Housing Stock, 2009
      • 2 Decking Demand Growth, 2000-2009
    • SECTION III -- OVERVIEW
      • 1 Decking Market Volume by Material Type, 1999-2019
      • 2 Decking Market Value by Material Type, 1999-2019
      • 3 Volume vs. Value: Decking Demand by Material, 2009
      • 4 Average Installed Costs for Selected Decking Materials, 2009
    • SECTION IV -- PRODUCTS
      • 1 Wood-Plastic Composite Decking Market Share, 2009
      • 2 Plastic Decking Market Share, 2009
    • SECTION V -- MARKETS
      • 1 Decking Demand by Market, 2009
    • SECTION VI -- REGIONS
      • 1 Decking Demand by Region, 2009
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