Historic Sites in the US

Battle for leisure time

The main challenges this mature industry faces relate to attempting to achieve revenue and visitor growth in an environment where there will continue to be many more demands on households' leisure time and discretionary expenditure. Those who wish to be successful will need to have the ability to generate income from sources other than patronage. Operators will also need to be able to educate the wider community and adopt new technologies, such as the internet.

This industry comprises establishments primarily engaged in the preservation and exhibition of sites, buildings, forts or communities that describe events or persons of particular historical interest. The industry includes archeological sites on public display, including Indian and fossil sites, significant American Revolution and Civil War battlefields, historic forts, birth homes and graves of Presidents and famous writers etc., historical ships, pioneer villages, monuments, such as the Statue of Liberty, New York, and other sites of significance to American history and development. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.