American Greetings Corporation - SWOT Analysis

Datamonitor's American Greetings Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. American Greetings Corporation - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

American Greetings Corporation (American Greetings) is a designer, manufacturer and distributor of social expression products. American Greetings operates primarily in the US. The company is headquartered in Cleveland, Ohio and employs about 18,000 people. The company recorded revenues of $1,776.5 million during the financial year (FY) ended February 2008, a decrease of 1% over 2007. The operating profit of the company was $128.8 million during FY2008, an increase of 43.8% over 2007. The net profit was $83 million in FY2008, as against a net profit of $42.4 million in 2007. American Greetings attributes the increase in profits to reduction in the following costs-material, labor and other production costs, selling, distribution and marketing expenses, administrative and general expenses, and interest expenses.

Scope of the Report

• Provides all the crucial information on American Greetings Corporation required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting American Greetings Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of American Greetings Corporation
• Data is supplemented with details on American Greetings Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from American Greetings Corporation

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This report covers the following industry codes:

SIC Code: 2771

NAICS Code: 323119