Bertelsmann AG - SWOT Analysis

Datamonitor's Bertelsmann - SWOT Analysis company profile is the essential source for top-level company data and information. Bertelsmann - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Bertelsmann is a privately held media company engaged in activities such as publishing, music, TV and radio broadcasting, and storage media. The company primarily operates in Germany. It is headquartered in Gutersloh, Germany and employs about 102,400 people. The company recorded revenues of E18,758 million (approximately $25,712.3 million) during the financial year ended December 2007 (FY2007), a decrease of 2.8% over 2006. The operating profit of the company was E1,811 million (approximately $2,482.4 million) during FY2007, a decrease of 3% over 2006. The net profit was E405 million (approximately $555.1 million) in FY2007, a decrease of 83.3% over 2006.

Scope of the Report

• Provides all the crucial information on Bertelsmann required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Bertelsmann in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Bertelsmann
• Data is supplemented with details on Bertelsmann history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Bertelsmann

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