Profile of Business Media China

Publication Date	August 2007
Publisher	Business Strategies Group
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	BSG00052

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Summary

Business Media China: Company Background

Based in Stuttgart, Germany, Business Media China (BMC) organises exhibitions, publishes B2B trade magazines and manages an outdoor advertising network in China. The company was founded by the key shareholder, Mesago Holding GmbH in July 2004. Mesago is owned by Business Media China founder, Klaus M. Hilligart.

Since 2004, the company has expanded largely through acquisitions, but also through license agreements and developing its own exhibitions and conferences. Revenues in 2006 were EUR 7.5 million compared with EUR 2.1 million in 2005. The company states that 24% of revenues are generated from the exhibition and publishing business and 76% of revenues are from its outdoor advertising network at airports and railway stations across China. BMC has set aggressive revenue targets for 2007, stating that it expects to post revenues of EUR 25-30 million. The company has 230 employees of whom approximately 180 are based in offices across China.

The company has been publicly traded since it took over a shell company on the Frankfurt Stock Exchange at the time of its founding in 2004. Since that time, BMC has quickly acquired or established a network of subsidiaries and associated companies.

BMC manages its network of airport advertising sites through three companies - China Advertising (100% owned by BMC), BMC Flying Dragon Advertising (a joint venture of which BMC owns 51% which was previously named China Airport Advertising) and China Railway Media (a joint venture 60% owned by BMC). The company has secured the rights to operate a network advertising sites at airports in Beijing, Shanghai, Qingdao, Hangzhou and Chengdu.

BMC's exhibitions and publishing is managed through four companies - Baiwen Exhibitions (55% owned by BMC), Zhenwei Exhibitions (51% owned by BMC), Herong Exhibitions (70% owned by BMC) and Beijing Capital Exhibition also know as CEICO (55% owned by BMC). These companies organise key events for BMC such as China Mining, China Commercial Vehicles and China Beauty Week.