Profile of Pico Far East

Pico Far East : Company Background

Pico was founded in Singapore in 1969 by the Chia family. At the time of its founding, Pico's principal business was the construction of exhibition stands. Although Pico revenues and operations have expanded significantly in the past 40 years, its core focus on the design and construction of exhibition stands remains largely intact.

Today the company is a market-leading event marketing service provider. Core services include:

• Design and fabrication of exhibition stands
• General contracting and technical services for trade show organizers
• Exhibition and conference organising/management
• Event facilities management
• Event management

Pico also generates a minority of its revenues through services related to museum exhibits, theme parks and visitor centres as well as supplying interior architecture fit-out and advertising signage services.

In terms of revenues, Pico holds the number one position of BSG's ranking of listed B2B media companies in Asia. In 2006, Pico Far East Holdings recorded revenues of US$231 million and its Thai-listed subsidiary generated an additional US$37 million in revenue. Between 20% and 30% of Pico Far East's revenues are generated in Hong Kong. An additional, 20%-30% are from mainland China and the remainder flows from other Pico operations around the world.

The company was listed on the Hong Kong Stock Exchange in 1992. Chairman Lawrence Chia and Executive Director James Chia together with other senior managers control approximately 45% of the shares.