Reader's Digest Association, Inc., The - SWOT Analysis

Datamonitor's Reader's Digest Association, Inc., The Company Profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Reader's Digest Association (RDA) publishes the world's largest selling general interest magazine; Reader's Digest. The company also markets books, special-interest magazines, music, videos, financial and health products. The company primarily operates in the US and Canada. It is headquartered in Pleasantville, New York and employs about 4,300 people. The company is acquired by Ripplewood Holdings in March 2007 and became private company. Hence financial results are not published.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

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• Obtain the most up to date company information available