Royal Caribbean Cruises - SWOT Analysis

Datamonitor's Royal Caribbean Cruises - SWOT Analysis company profile is the essential source for top-level company data and information. Royal Caribbean Cruises - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Royal Caribbean Cruises (RCC) is a global cruise vacation company operates 35 cruise ships with approximately 71,200 berths in about 380 selected destinations worldwide. It also offers land-tour vacations in Alaska, Asia, Australia, Canada, Europe, Latin America and New Zealand. It is headquartered in Miami, Florida and employed about 4,461 people as of December 2007. The company recorded revenues of $6,149.1 million in the financial year (FY) ended December 2007, an increase of 17.6% over 2006. The operating profit of the company was $901.3 million in FY2007, an increase of 5% over 2006. The net profit was $603.4 million in FY2007, a decrease of 4.8% over 2006.

Scope of the Report

• Provides all the crucial information on Royal Caribbean Cruises required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Royal Caribbean Cruises in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Royal Caribbean Cruises
• Data is supplemented with details on Royal Caribbean Cruises history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Royal Caribbean Cruises

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