Salem Communications Corporation - SWOT Analysis

Datamonitor's Salem Communications Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Salem Communications Corporation - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Salem Communications Corporation (Salem) provides religious and family theme radio programming through the ownership and operation of radio stations in metropolitan markets. Salem owns a national portfolio of 96 radio stations in 38 markets, including 59 stations in 23 of the top 25 markets, which consists of 29 FM stations and 67 AM stations. It also operates online and print media publications. Some of the company's brands include Christian Music Planet, Homecoming Magazine, YouthWorker Journal, CrossWalk.com, Townhall.com, and Salem Radio Network, among others. It operates in the US, where it is headquartered in Camarillo, California and employs about 1,200 people. The company recorded revenues of $231.7 million during the financial year ended December 2007, an increase of 2.7% over 2006. The operating profit of the company was $39.8 million in FY2007, a decrease of 31.1% over 2006. Its net profit was $8.2 million in FY2007, a decrease of 57% over 2006.

Scope of the Report

• Provides all the crucial information on Salem Communications Corporation required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Salem Communications Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Salem Communications Corporation
• Data is supplemented with details on Salem Communications Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Salem Communications Corporation

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This report covers the following industry codes:

SIC Code: 4832

NAICS Code: 513112