Trinity Mirror plc - SWOT Analysis

Datamonitor's Trinity Mirror plc Company Profile is the essential source for top-level company data and information. The report examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Trinity Mirror is one of the leading newspaper publishing companies in the UK. The company is involved in publishing and printing national and regional newspapers. It also has a portfolio of websites. The companys major titles include nationals like the Daily Mirror and The People; regional newspapers such as Birmingham Evening Mail and Liverpool Echo; and Daily Record in Scotland. The company primarily operates in the UK. It is headquartered in London, the UK and employs about 10,200 people. The company recorded revenues of 1,053 million during the fiscal year ended December 2006, a decrease of 3.3% over 2005. The operating loss of the company was 46.6 million during fiscal year 2006, as compared to an operating loss of 238.3 million in 2005. The net loss was 11.5 million in fiscal year 2006, as compared to a net profit of 146.9 million in 2005. Scope of the Report - Provides all the crucial company information required for business and competitor intelligence needs - Data is supplemented with details on the companys history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement. Reasons to Purchase - Support sales activities by understanding your customers businesses better - Qualify prospective partners and suppliers - Keep fully up to date on your competitors business structure, strategy and prospects - Obtain the most up to date company information available