Trinity Mirror plc - SWOT Analysis

Datamonitor's Trinity Mirror - SWOT Analysis company profile is the essential source for top-level company data and information. Trinity Mirror - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Trinity Mirror is one of the leading newspaper publishing companies in the UK. The company is involved in publishing and printing national and regional newspapers. It also has a portfolio of websites. The company primarily operates in the UK. It is headquartered in London, the UK and employs over 8,000 people. The company recorded revenues of 971.3 million (approximately $1944.4 million) during the financial year ended December 2007, a decrease of 3.2% over 2006. The operating profit of the company was 29.4 million (approximately $58.9 million) during FY2007, compared to the operating loss of 62.4 million in 2006. The net profit was 203.3 million (approximately $407 million) in FY2007, compared to net loss of 11.5 million in 2006.

Scope of the Report

• Provides all the crucial information on Trinity Mirror required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Trinity Mirror in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Trinity Mirror
• Data is supplemented with details on Trinity Mirror history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Trinity Mirror

Reasons to Purchase

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• Obtain the most up to date company information available

This report covers the following industry codes:

SIC Code: 2711

NAICS Code: 51111