Media in Brazil

Datamonitor's Media in Brazil industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of the industry's recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of the industry
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

Highlights

• Detailed information is included on market size, measured by value and/or volume
• Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.
The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

• Executive Summary
• Chapter 1 Market Overview
  • 1.1 Market Definition
  • 1.2 Research Highlights
  • 1.3 Market Analysis
• Chapter 2 Market Value
• Chapter 3 Market Segmentation I
• Chapter 4 Market Segmentation Ii
• Chapter 5 Five Forces Analysis
  • 5.1 Summary
  • 5.2 Buyer Power
  • 5.3 Supplier Power
  • 5.4 New Entrants
  • 5.5 Substitutes
  • 5.6 Rivalry
• Chapter 6 Leading Companies
  • 6.1 Net Servicos De Comunicacao S.A.
  • 6.2 Organizaes Globo
  • 6.3 Grupo Abril
• Chapter 7 Market Forecasts
  • 7.1 Market Value Forecast
• Chapter 8 Macroeconomic Indicators
• Chapter 9 Appendix
  • 9.1 Methodology
  • 9.2 Industry Associations
  • 9.3 Related Datamonitor Research
• List Of Tables
  • Table 1: Brazil Media Industry Value: $ Billion, 2003-2007
  • Table 2: Brazil Media Industry Segmentation I: % Share, By Value, 2007
  • Table 3: Brazil Media Industry Segmentation Ii: % Share, By Value, 2007
  • Table 4: Key Facts: Net Servicos De Comunicacao S.A.
  • Table 5: Key Financials: Net Servicos De Comunicacao S.A.
  • Table 6: Key Facts: Organizaes Globo
  • Table 7: Key Facts: Grupo Abril
  • Table 8: Brazil Media Industry Value Forecast: $ Billion, 2007-2012
  • Table 9: Brazil Size Of Population (Million), 2003-2007
  • Table 10: Brazil Gdp (Constant 2000 Prices, $ Billion), 2003-2007
  • Table 11: Brazil Inflation, 2003-2007
  • Table 12: Brazil Exchange Rate, 2003