Media in Denmark

Publication Date	January 2008
Publisher	Datamonitor
Product Type	Report
Pages	26
ISBN Number	not applicable
Product Code	DAT03164

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£125.00
approximately: $183 | €137

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Summary

Datamonitor's Media in Denmark industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by value and/or volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.
The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Segmentation I
Chapter 4 Market Segmentation Ii
Chapter 5 Five Forces Analysis
- 5.1 Summary
- 5.2 Buyer Power
- 5.3 Supplier Power
- 5.4 New Entrants
- 5.5 Substitutes
- 5.6 Rivalry
Chapter 6 Leading Companies
- 6.1 Sbs Broadcasting Sa
- 6.2 Danish Broadcasting Corporation
- 6.3 Carl Allers Etablissement As
Chapter 7 Market Forecasts
- 7.1 Market Value Forecast
Chapter 8 Macroeconomic Indicators
Chapter 9 Appendix
- 9.1 Methodology
- 9.2 Industry Associations
- 9.3 Related Datamonitor Research
List Of Tables
- Table 1: Denmark Media Industry Value: $ Billion, 2003-2007
- Table 2: Denmark Media Industry Segmentation I: % Share, By Value, 2007
- Table 3: Denmark Media Industry Segmentation Ii: % Share, By Value, 2007
- Table 4: Key Facts: Sbs Broadcasting Sa
- Table 5: Key Facts: Danish Broadcasting Corporation
- Table 6: Key Facts: Carl Allers Etablissement As
- Table 7: Denmark Media Industry Value Forecast: $ Billion, 2007-2012
- Table 8: Denmark Size Of Population (Million) , 2003-2007
- Table 9: Denmark Gdp (Constant 2000 Prices, $ Billion), 2003-2007
- Table 10: Denmark Inflation, 2003-2007
- Table 11: Denmark Exchange Rate, 2003