Poland - Media Industry Profile

Content

• Macro-Economic and Adspend Data
• Macro-Economic Data
• Adspend Data
• Historical Adspend Data
• Sector Analysis
• Television Broadcasting
• Pay-TV
• Online Media
• Radio
• Newspapers
• Consumer Magazines
• Telecoms and Internet Environment
• Company Profiles
• Agora
• Multimedia Polska
• Tvn
• Tvp
• Telewizja Polsat S.A.
• Polska Presse
• Wsip
• Table of Figures
  • Figure 1) Key Macro-Economic Data
  • Figure 2) Gdp and Adspend Analysis (1997-2008)
  • Figure 3) Net Ad Revenue (2006-2008)
  • Figure 4) Gross Adspend (2006-2007)
  • Figure 5) Adspend Data Analysis by Media (Warc, 1997-2005)
  • Figure 6) Adspend Data Analysis by Media (Zenith Optimedia, 2005-2008)
  • Figure 7) Television, Basic Market Data
  • Figure 8) Television, Adspend Growth (2002-2008)
  • Figure 9) Television, Adspend Quarterly Analysis (Q1 2007 - Q1 09)
  • Figure 10) Television, Audience Share by Player
  • Figure 11) Television, Audience Share by Channel (2004-09)
  • Figure 12) Television, Audience Share by Channel (2000-03)
  • Figure 13) Dth Market Data (2002-2008)
  • Figure 14) Dth Market, Pricing
  • Figure 15) Dth, Major Operators
  • Figure 16) Dth and Iptv Subscriber Analysis (2005-08)
  • Figure 17) Cable TV, Market Size (2002-08)
  • Figure 18) Cable TV, Major Player Analysis
  • Figure 19) Internet Usage in Poland (Compared to Other European Countries)
  • Figure 20) Leading Polish Websites (Monthly Page Views)
  • Figure 21) Leading Polish Websites (Monthly Number of Users)
  • Figure 22) Online Adspend Analysis
  • Figure 23) Radio, Adspend Growth (1996-2008)
  • Figure 24) Radio, Market Size (2002-2008)
  • Figure 25) Radio, Gross and Net Radio Adspend Analysis
  • Figure 26) Radio, Leading Networks
  • Figure 27) Radio, Adspend Share by Player (Q1 2009)
  • Figure 28) Radio, Quarterly Audience Share (2008-09)
  • Figure 29) Radio, Total Reach and Average Listening Time
  • Figure 30) Radio, Audience Share (2005-07)
  • Figure 31) Radio, Daily Reach
  • Figure 32) Newspapers, Adspend Growth
  • Figure 33) Newspaper Advertising (2002-2008)
  • Figure 34) Newspapers, Circulation Analysis (Mar 2009)
  • Figure 35) Newspapers, Circulation Growth by Type
  • Figure 36) Newspapers, Advertising Market Share (1q 2009)
  • Figure 37) Leading National Dailies
  • Figure 38) Newspapers, Circulation of Leading National Dailies
  • Figure 39) Newspaper, Weekly Readership Reach
  • Figure 40) Leading Regional Dailies
  • Figure 41) Regional Dailies, Circulation
  • Figure 42) Consumer Magazines, Adspend Growth
  • Figure 43) Consumer Magazinea, Advertising (2002-2008)
  • Figure 44) Consumer Magazines, Circulation Analysis (2007)
  • Figure 45) Consumer Magazines, Circulation by Distribution Channel
  • Figure 46) Consumer Magazines, Top Monthly Magazines (2009, by Readership)
  • Figure 47) Consumer Magazines, Advertising Market Share (2009)
  • Figure 48) Consumer Magazines, Circulation of Top 20 Titles
  • Figure 49) Consumer Magazines, Weekly Titles' Shares of Total Circulation
  • Figure 50) Consumer Magazines, Top 20 Free Distributed Titles
  • Figure 51) Poland, Number of Subscribers (2006-08)
  • Figure 52) Poland, Revenue by Segment (2006-08)
  • Figure 53) Poland, Telecoms and Internet Subscribers (2006 - 2008)
  • Figure 54) Poland, Telecoms Revenue by Segment (2005-08)
  • Figure 55) Poland, Fixed Line Telecoms Analysis (2006-08)
  • Figure 56) Poland, Wireless Telecoms Analysis (2006-08)
  • Figure 57) Poland, Internet Subscriber Analysis (2006-08)
  • Figure 58) Agora, Key Operations
  • Figure 59) Agora, Summary Financials (2003-08)
  • Figure 60) Agora, Key Acquisitions
  • Figure 61) Agora, Newspaper Data
  • Figure 62) Newspaper Readership in Warsaw (Q3 2008)
  • Figure 63) Top Daily Newspapers (by Circulation, Q3 2008)
  • Figure 64) Agora, Magazine and Directory Publishing
  • Figure 65) Magazine Ad Market Share (2008)
  • Figure 66) Agora, Radio Operations
  • Figure 67) Gazeta.Pl, Number of Registered Users (2005-08)
  • Figure 68) Gazeta.Pl, Page View Analysis (2005-08)
  • Figure 69) Polish Real Estate Adspend Analysis
  • Figure 70) Polish Automotive Adspend Analysis
  • Figure 71) Agora, Detailed Revenues and Earnings (2003-2008)
  • Figure 72) Agora, Detailed Quarterly Financials (Q1 2007 to Q4 2008)
  • Figure 73) Agora, Newspaper and Internet Segment Analysis (2003-08)
  • Figure 74) Agora, Magazine Segment Analysis (2003-08)
  • Figure 75) Agora, Outdoor Advertising Segment Analysis (2003-08)
  • Figure 76) Agora, Radio Segment Segment Analysis (2003-08)
  • Figure 77) Agora, Key Management
  • Figure 78) Agora, Key Shareholders
  • Figure 79) Multimedia Polska, Key Operations
  • Figure 80) Multimedia Polska, Summary Financials
  • Figure 81) Multimedia Polska, Growth in Television Subscribers (2004-08)
  • Figure 82) Multimedia Polska, Growth in Internet Subscribers (2004-08)
  • Figure 83) Multimedia Polska, Growth in Telephony Subscribers (2004-08)
  • Figure 84) Multimedia Polska, Analysis of Bundled Services (Q2 2007 - Q2 2008)
  • Figure 85) Multimedia Polska, Detailed Revenues and Earnings
  • Figure 86) Multimedia Polska, Quarterly Financials (2007 to 2008)
  • Figure 87) Multimedia Polska, Television
  • Figure 88) Multimedia Polska, Internet Segment
  • Figure 89) Multimedia Polska, Telephony Segment
  • Figure 90) Multimedia Polska, Key Management
  • Figure 91) Multimedia Polska, Key Shareholders
  • Figure 92) Tvn, Key Operations
  • Figure 93) Tvn, Summary Financials
  • Figure 94) Tvn Group, Key Television Channels
  • Figure 95) Tvn, Audience Share (Nationwide Prime Time Audience, All Individuals)
  • Figure 96) Tvn, Number of Subscribers (by Channel)
  • Figure 97) Tvn, Revenue and Ebitda (by Channel)
  • Figure 98) Tvn, Website Data
  • Figure 99) Onet.Pl Summary
  • Figure 101) Tvn, Financials
  • Figure 102) Tvn, Quarterly Financials Data
  • Figure 103) Tvn, Quarterly Financials by Segment
  • Figure 104) Tvn, Group Revenue Analysis (2008)
  • Figure 105) Tvn, Key Management
  • Figure 106) Tvn, Shareholding Pattern
  • Figure 107) Tvp, Audience Share Analysis(2000-08)
  • Figure 108) Tvp, Key Management
  • Figure 109) Polsat, Television Audience Share (2000-08)
  • Figure 110) Cyfrowy Polsat, Dth Subscribers (2004-08)
  • Figure 111) Polska Presse, Newspaper Portfolio
  • Figure 112) Polska Presse, Other Publications
  • Figure 113) Polska Presse, Key Websites
  • Figure 114) Polska Presse, Key Management
  • Figure 115) Wsip, Summary Financials
  • Figure 116) Wsip, Key Management