Fast Food: Global Industry Guide

Publication Date	October 2007
Publisher	Datamonitor
Product Type	Report
Pages	143
ISBN Number	not applicable
Product Code	DAT00227

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Summary

Datamonitor's Fast Food: Global Industry Guide is an essential resource for top-level data and analysis covering the fast food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation

Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

Includes a five-year forecast of the industry

Highlights

The global fast food market grew by 4.8% in 2006 to reach a value of $102.7 billion.

In 2011, the global fast food market is forecast to have a value of $125.4 billion, an increase of 22.2% since 2006.

The global fast food market grew by 1.5% in 2006 to reach a volume of 80.3 billion transactions.

In 2011, the global fast food market is forecast to have a volume of 86.4 billion transactions, an increase of 7.6% since 2006.

Sales to quick service restaurants account for 67.4% of the global fast food market's value.

The Americas is the most lucrative regional market, generating 63.1% of the global fast food market revenues.

Why you should buy this report

Spot future trends and developments

Inform your business decisions

Add weight to presentations and marketing materials

Save time carrying out entry-level research

Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2006 average annual exchange rates.

Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.

The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's ares defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content

Chapter 1 Introduction
- 1.1 What is this report about?
- 1.2 Who is the target reader?
- 1.3 How to use this report
- 1.4 Definitions
Chapter 2 Global Fast Food
- 2.1 Market Overview
- 2.2 Market Value
- 2.3 Market Volume
- 2.4 Market Segmentation I
- 2.5 Market Segmentation II
- 2.6 Five Forces Analysis
- 2.7 Market Forecasts
Chapter 3 Fast Food in Asia-Pacific
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Volume
- 3.4 Market Segmentation I
- 3.5 Market Segmentation II
- 3.6 Five Forces Analysis
- 3.7 Market Forecasts
Chapter 4 Fast Food in Europe
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Volume
- 4.4 Market Segmentation I
- 4.5 Market Segmentation II
- 4.6 Five Forces Analysis
- 4.7 Market Forecasts
- 4.8 Macroeconomic Indicators
Chapter 5 Fast Food in France
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Volume
- 5.4 Market Segmentation I
- 5.5 Market Segmentation II
- 5.6 Five Forces Analysis
- 5.7 Market Forecasts
- 5.8 Macroeconomic Indicators
Chapter 6 Fast Food in Germany
- 6.1 Market Overview
- 6.2 Market Value
- 6.3 Market Volume
- 6.4 Market Segmentation I
- 6.5 Market Segmentation II
- 6.6 Five Forces Analysis
- 6.7 Market Forecasts
- 6.8 Macroeconomic Indicators
Chapter 7 Fast Food in Japan
- 7.1 Market Overview
- 7.2 Market Value
- 7.3 Market Volume
- 7.4 Market Segmentation I
- 7.5 Market Segmentation II
- 7.6 Five Forces Analysis
- 7.7 Market Forecasts
- 7.8 Macroeconomic Indicators
Chapter 8 Fast Food in The United Kingdom
- 8.1 Market Overview
- 8.2 Market Value
- 8.3 Market Volume
- 8.4 Market Segmentation I
- 8.5 Market Segmentation II
- 8.6 Five Forces Analysis
- 8.7 Market Forecasts
- 8.8 Macroeconomic Indicators
Chapter 9 Fast Food in The United States
- 9.1 Market Overview
- 9.2 Market Value
- 9.3 Market Volume
- 9.4 Market Segmentation I
- 9.5 Market Segmentation II
- 9.6 Five Forces Analysis
- 9.7 Market Forecasts
- 9.8 Macroeconomic Indicators
Chapter 10 Company Profiles
- 10.1 Leading Companies
Chapter 11 Appendix
List of Tables
- Table 1: Global Fast Food Market Value: $ billion, 2002-2006
- Table 2: Global Fast Food Market Volume: Transactions billion, 2002-2006
- Table 3: Global Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 4: Global Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 5: Global Fast Food Market Value Forecast: $ billion, 2006-2011
- Table 6: Global Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Table 7: Asia-Pacific Fast Food Market Value: $ billion, 2002-2006
- Table 8: Asia-Pacific Fast Food Market Volume: Transactions billion, 2002-2006
- Table 9: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 10: Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 11: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2006-2011
- Table 12: Asia-Pacific Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Table 13: Europe Fast Food Market Value: $ billion, 2002-2006
- Table 14: Europe Fast Food Market Volume: Transactions billion, 2002-2006
- Table 15: Europe Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 16: Europe Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 17: Europe Fast Food Market Value Forecast: $ billion, 2006-2011
- Table 18: Europe Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Table 19: Europe Exchange Rate, 2002-2006
- Table 20: France Fast Food Market Value: $ million, 2002-2006
- Table 21: France Fast Food Market Volume: Transactions million, 2002-2006
- Table 22: France Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 23: France Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 24: France Fast Food Market Value Forecast: $ million, 2006-2011
- Table 25: France Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Table 26: France Size of Population (million) , 2002-2006
- Table 27: France GDP (1995=100), 2002-2006
- Table 28: France Inflation, 2002-2006
- Table 29: France Exchange Rate, 2002-2006
- Table 30: Germany Fast Food Market Value: $ million, 2002-2006
- Table 31: Germany Fast Food Market Volume: Transactions million, 2002-2006
- Table 32: Germany Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 33: Germany Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 34: Germany Fast Food Market Value Forecast: $ million, 2006-2011
- Table 35: Germany Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Table 36: Germany Size of Population (million) , 2002-2006
- Table 37: Germany GDP (1995=100), 2002-2006
- Table 38: Germany Inflation, 2002-2006
- Table 39: Germany Exchange Rate, 2002-2006
- Table 40: Japan Fast Food Market Value: $ million, 2002-2006
- Table 41: Japan Fast Food Market Volume: Transactions million, 2002-2006
- Table 42: Japan Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 43: Japan Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 44: Japan Fast Food Market Value Forecast: $ million, 2006-2011
- Table 45: Japan Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Table 46: Japan Size of Population (million) , 2002-2006
- Table 47: Japan GDP (1995=100), 2002-2006
- Table 48: Japan Exchange Rate, 2002-2006
- Table 49: United Kingdom Fast Food Market Value: $ billion, 2002-2006
- Table 50: United Kingdom Fast Food Market Volume: Transactions million, 2002-2006
- Table 51: United Kingdom Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 52: United Kingdom Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 53: United Kingdom Fast Food Market Value Forecast: $ billion, 2006-2011
- Table 54: United Kingdom Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Table 55: United Kingdom Size of Population (million) , 2002-2006
- Table 56: United Kingdom GDP (1995=100), 2002-2006
- Table 57: United Kingdom Inflation, 2002-2006
- Table 58: United Kingdom Exchange Rate, 2002-2006
- Table 59: United States Fast Food Market Value: $ billion, 2002-2006
- Table 60: United States Fast Food Market Volume: Transactions billion, 2002-2006
- Table 61: United States Fast Food Market Segmentation I: % Share, by Value, 2006
- Table 62: United States Fast Food Market Segmentation II: % Share, by Value, 2006
- Table 63: United States Fast Food Market Value Forecast: $ billion, 2006-2011
- Table 64: United States Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Table 65: United States Size of Population (million) , 2002-2006
- Table 66: United States GDP (1995=100), 2002-2006
- Table 67: United States Inflation, 2002-2006
- Table 68: Key Facts: McDonald's Corporation
- Table 69: Key Financials: McDonald's Corporation
- Table 70: Key Facts: Wendy's International, Inc.
- Table 71: Key Financials: Wendy's International, Inc.
- Table 72: Key Facts: Jack in the Box Inc.
List of Figures
- Figure 1: Global Fast Food Market Value: $ billion, 2002-2006
- Figure 2: Global Fast Food Market Volume: Transactions billion, 2002-2006
- Figure 3: Global Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 4: Global Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 5: Drivers of Buyer Power in the Global Fast Food Market, 2006
- Figure 6: Drivers of Supplier Power in the Global Fast Food Market, 2006
- Figure 7: Factors Influencing the Likelihood of New Entrants in the Global Fast Food Market, 2006
- Figure 8: Factors Influencing the Threat of Substitutes in the Global Fast Food Market, 2006
- Figure 9: Factors Influencing Degree of Rivalry in the Global Fast Food Market, 2006
- Figure 10: Global Fast Food Market Value Forecast: $ billion, 2006-2011
- Figure 11: Global Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Figure 12: Asia-Pacific Fast Food Market Value: $ billion, 2002-2006
- Figure 13: Asia-Pacific Fast Food Market Volume: Transactions billion, 2002-2006
- Figure 14: Asia-Pacific Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 15: Asia-Pacific Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 16: Drivers of Buyer Power in the Fast Food Market in the Asia-Pacific, 2006
- Figure 17: Drivers of Supplier Power in the Fast Food Market in the Asia-Pacific, 2006
- Figure 18: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the Asia-Pacific, 2006
- Figure 19: Factors Influencing the Threat of Substitutes in the Fast Food Market in the Asia-Pacific, 2006
- Figure 20: Factors Influencing Degree of Rivalry in the Fast Food Market in the Asia-Pacific, 2006
- Figure 21: Asia-Pacific Fast Food Market Value Forecast: $ billion, 2006-2011
- Figure 22: Asia-Pacific Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Figure 23: Europe Fast Food Market Value: $ billion, 2002-2006
- Figure 24: Europe Fast Food Market Volume: Transactions billion, 2002-2006
- Figure 25: Europe Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 26: Europe Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 27: Drivers of Buyer Power in the Fast Food Market in Europe, 2006
- Figure 28: Drivers of Supplier Power in the Fast Food Market in Europe, 2006
- Figure 29: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Europe, 2006
- Figure 30: Factors Influencing the Threat of Substitutes in the Fast Food Market in Europe, 2006
- Figure 31: Factors Influencing Degree of Rivalry in the Fast Food Market in Europe, 2006
- Figure 32: Europe Fast Food Market Value Forecast: $ billion, 2006-2011
- Figure 33: Europe Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Figure 34: France Fast Food Market Value: $ million, 2002-2006
- Figure 35: France Fast Food Market Volume: Transactions million, 2002-2006
- Figure 36: France Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 37: France Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 38: Drivers of Buyer Power in the Fast Food Market in France, 2006
- Figure 39: Drivers of Supplier Power in the Fast Food Market in France, 2006
- Figure 40: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in France, 2006
- Figure 41: Factors Influencing the Threat of Substitutes in the Fast Food Market in France, 2006
- Figure 42: Factors Influencing Degree of Rivalry in the Fast Food Market in France, 2006
- Figure 43: France Fast Food Market Value Forecast: $ million, 2006-2011
- Figure 44: France Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Figure 45: Germany Fast Food Market Value: $ million, 2002-2006
- Figure 46: Germany Fast Food Market Volume: Transactions million, 2002-2006
- Figure 47: Germany Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 48: Germany Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 49: Drivers of Buyer Power in the Fast Food Market in Germany, 2006
- Figure 50: Drivers of Supplier Power in the Fast Food Market in Germany, 2006
- Figure 51: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Germany, 2006
- Figure 52: Factors Influencing the Threat of Substitutes in the Fast Food Market in Germany, 2006
- Figure 53: Factors Influencing Degree of Rivalry in the Fast Food Market in Germany, 2006
- Figure 54: Germany Fast Food Market Value Forecast: $ million, 2006-2011
- Figure 55: Germany Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Figure 56: Japan Fast Food Market Value: $ million, 2002-2006
- Figure 57: Japan Fast Food Market Volume: Transactions million, 2002-2006
- Figure 58: Japan Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 59: Japan Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 60: Drivers of Buyer Power in the Fast Food Market in Japan, 2006
- Figure 61: Drivers of Supplier Power in the Fast Food Market in Japan, 2006
- Figure 62: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in Japan, 2006
- Figure 63: Factors Influencing the Threat of Substitutes in the Fast Food Market in Japan, 2006
- Figure 64: Factors Influencing Degree of Rivalry in the Fast Food Market in Japan, 2006
- Figure 65: Japan Fast Food Market Value Forecast: $ million, 2006-2011
- Figure 66: Japan Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Figure 67: United Kingdom Fast Food Market Value: $ billion, 2002-2006
- Figure 68: United Kingdom Fast Food Market Volume: Transactions million, 2002-2006
- Figure 69: United Kingdom Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 70: United Kingdom Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 71: Drivers of Buyer Power in the Fast Food Market in the United Kingdom, 2006
- Figure 72: Drivers of Supplier Power in the Fast Food Market in the United Kingdom, 2006
- Figure 73: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the United Kingdom, 2006
- Figure 74: Factors Influencing the Threat of Substitutes in the Fast Food Market in the United Kingdom, 2006
- Figure 75: Factors Influencing Degree of Rivalry in the Fast Food Market in the United Kingdom, 2006
- Figure 76: United Kingdom Fast Food Market Value Forecast: $ billion, 2006-2011
- Figure 77: United Kingdom Fast Food Market Volume Forecast: Transactions million, 2006-2011
- Figure 78: United States Fast Food Market Value: $ billion, 2002-2006
- Figure 79: United States Fast Food Market Volume: Transactions billion, 2002-2006
- Figure 80: United States Fast Food Market Segmentation I: % Share, by Value, 2006
- Figure 81: United States Fast Food Market Segmentation II: % Share, by Value, 2006
- Figure 82: Drivers of Buyer Power in the Fast Food Market in the United States, 2006
- Figure 83: Drivers of Supplier Power in the Fast Food Market in the United States, 2006
- Figure 84: Factors Influencing the Likelihood of New Entrants in the Fast Food Market in the United States, 2006
- Figure 85: Factors Influencing the Threat of Substitutes in the Fast Food Market in the United States, 2006
- Figure 86: Factors Influencing Degree of Rivalry in the Fast Food Market in the United States, 2006
- Figure 87: United States Fast Food Market Value Forecast: $ billion, 2006-2011
- Figure 88: United States Fast Food Market Volume Forecast: Transactions billion, 2006-2011
- Figure 89: Revenues & Profitability: McDonald's Corporation
- Figure 90: Revenues & Profitability: Wendy's International, Inc.