McDonald's case study

beefing up the image of a giant

Publication Date	October 2006
Publisher	Datamonitor
Product Type	Report
Pages	6
ISBN Number	not applicable
Product Code	DAT00274

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£160.00
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Summary

Introduction

This report on McDonald's forms part of our case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

Catalyst
Summary
- AnaLYSIS
- Introduction
- Focusing on health issues
- McDonald's addresses critics with renewed emphasis on healthier food
- Kids' obesity tops list of issues for research funding and moms' panel
- Going back to basics
- While healthier food has been aggressively promoted, burgers remain McDonald's' priority
- All day breakfasts offer an opportunity to exploit the success of its morning menu
- Providing a more modern eating environment
- McDonald's introduces store zones to attract different consumer types
- McCafes provide upmarket appeal
Appendix
- Case study series
- Methodology
- Secondary sources
Further reading
- Ask the analyst