US Fast Food Market Outlook 2010

Publication Date	October 2009
Publisher	RNCOS
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	RCS00599

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Summary

The US fast food industry has reported remarkable growth despite being severely hit by the economic turmoil. Yankees consume more than half of their food in restaurants. Fast food is an important segment of the restaurant industry and growth of this segment is outpacing the growth of overall restaurant industry, says US Fast Food Market Outlook 2010, a new report by RNCOS.

The report provides an extensive research on the US fast food industry along with impartial analysis considering the impact of financial crisis on its performance. It thoroughly examines the current industry trends which are adding to the growth of fast food industry.

The report also includes forecast for different segments of the fast food industry, with due consideration to the possible negative effects of recession on the industry so that clients closely study how the market will progress in coming years.

For the purpose of this report, Quick Service restaurants are considered as the fast food restaurants.

The forecasts and estimations given in this report are not based on a complex economic model, but are intended as a rough guide to the direction in which the market is likely to move. This forecast is based on a correlation between past market growth and growth of base drivers.

Our report also provides forecasts for

Restaurant Industry
Fast Food Industry
Hamburger sales
Sandwich sales
Pizza sales
Mexican fast food sales
Real GDP Growth
Population
Per Head Personal Disposable Income

Key Players

This section provides business overview of key players in the US fast food industry. The key players discussed in the report are McDonald's Corporation, Wendy's International, Burger King Corporation, Taco Bell Corp., Pizza Hut Inc., KFC Corporation and Subway.

Content

1. Analyst View
2. Macro Economic Overview
- 2.1 Economic Growth
- 2.2 Demographics
- 2.3 Income Distribution
3. Fast Food Industry Performance and Future Outlook
- 3.1 Market Size
- 3.2 Performance by Segment
  - 3.2.1 Hamburger
  - 3.2.2 Sandwich
  - 3.2.3 Pizza
  - 3.2.4 Mexican Fast Food
4. Industry Trends
- 4.1 Women Involvement in the Economic Activities and Busy Life Style
- 4.2 Cost Advantage Over Traditional Restaurant Food
- 4.3 Health Related Cost
- 4.4 Large and Flourishing Franchising Industry
5. Key Players
- 5.1 McDonald's Corporation
- 5.2 Wendy's International
- 5.3 Burger King Corporation
- 5.4 Taco Bell Corp.
- 5.5 Pizza Hut, Inc.
- 5.6 KFC Corporation
- 5.7 Subway
List of Figures:
- Figure 2-1: Real GDP Growth (%), 2008-2013
- Figure 2-2: Population (Million), 2008-2013
- Figure 2-3: Per Head Personal Disposable Income (US$), 2008-2013
- Figure 3-1: Restaurant Industry Sales (Billion US$), 2007-2010
- Figure 3-2: Share of Fast Food Restaurant in Restaurant Industry Sales (%), 2008
- Figure 3-3: Fast Food Industry Sales (Billion US$), 2007-2010
- Figure 3-4: Hamburger Sales (Billion US$), 2007-2010
- Figure 3-5: Sandwich Sales (Billion US$), 2005-2010
- Figure 3-6: Pizza Sales (Billion US$), 2007-2010
- Figure 3-7: Pizza Sales by Distribution Channel (%), Jun 2008-Jun 2009
- Figure 3-8: Mexican Fast Food Sales (Billion US$), 2007-2010
- Figure 4-1: Working Population (Million), 2002-2008
List of Tables:
- Table 2-1: Population Aged 15-64 Years (%), 2008-2013
- Table 3-1: Top 10 Fast Food Chains by Sales (Million US$), 2008
- Table 4-1: Overweight and Obesity Statistics (1990, 2000, 2006, 2007 & 2012)