Foodies in the U.S.: Five Cohorts: Foreign/Spicy, Restaurant, Cooks, Gourmet and Organic/Natural

Content

• Chapter 1: Executive Summary
  • Scope and Methodology
  • Scope of Report
  • Five Foodie Cohorts
  • Report Methodology
  • Market Overview
  • The New Culture of Food
  • Defining Foodie
  • An American Phenomenon
  • Foodie Character and Values
  • Foodie-ism Often a Key Part of Self-Identity
  • Foodies May Resist Foodie Classification
  • 31.2 Million U.S. Adults Are Foodies
  • Figure 1-1: Foodies and Foodie Cohorts as a Percentage of U.S. Adults, 2008 (percent)
  • Foodiehood Peaks in Pre-Middle Age Brackets
  • Skew to Pacific and Northeast Regions, Downtown Areas
  • Educated But Not Necessarily Rich
  • Consumers with an Attitude
  • Influencers and Influenced
  • High Media and Advertising Awareness
  • Traveling to Taste
  • Foodies Highly Receptive to Food Marketing
  • Foodies as Informed Health Consumers
  • Foodie Eco-Consciousness
  • Foodie Opportunities in All Dayparts
  • Figure 1-2: Relative Importance of Breakfast, Lunch and Dinner Among Foodies, 2008 (index)
  • Eating In: No Time to Scrimp
  • Food Shopping Skews to Fresh Formats
  • The Cheaper Side of Whole Foods
  • Food and Beverage Purchasing Patterns
  • The Resurgence of Farmers' Markets
  • Organic v. Local
  • Foodies Push Fast Food in Healthier Directions
  • Foodies Embrace Social Aspects of Food
  • Foodies and the Economic Downturn
• Chapter 2: Market Overview
  • Introduction
  • The New Culture of Food
  • Defining Foodie
  • An American Phenomenon
  • Foodie Character and Values
  • Foodie-ism Often a Key Part of Self-Identity
  • Foodies May Resist Foodie Classification
  • 31.2 Million U.S. Adults Are Foodies
  • Five Foodie Cohorts
  • 10% of Adults Are Foreign/Spicy Foodies
  • 9% Are Restaurant Foodies
  • 7% Are Foodie Cooks
  • Figure 2-1: Foodies and Foodie Cohorts as a Percentage of U.S. Adults, 2008 (percent)
  • 5% Are Gourmet Foodies
  • Figure 2-2: Foodies and Foodie Cohorts by Number of U.S. Adults, 2008 (in thousands)
  • 4% Are Organic/Natural Foodies
  • Figure 2-3: Foodie Cohorts as a Percentage of All Foodies, 2008
  • Overlap Between Foodie Cohorts
  • Table 2-1: Overlap Between Foodie Cohorts, 2008 (percent)
  • Foodies and the Mapping of Food Trends
  • Foodie Demographics
  • Foodiehood Peaks in Pre-Middle Age Brackets
  • Figure 2-4: Age Distribution Among Foodies, 2008 (index)
  • A Female Skew
  • Figure 2-5: Foodie Gender Breakout, 2008 (percent)
  • Hispanics Index at 128 as Foodies
  • Figure 2-6: Foodie Ethnic/Racial Demographics, 2008 (index)
  • U.S. Racial/Ethnic Trends
  • Skew to Pacific and Northeast Regions, Downtown Areas
  • Figure 2-7: Foodie Patterns by Region of Residence, 2008 (index)
  • Figure 2-8: Foodie Patterns by Type of Residence, 2008 (index)
  • Educated But Not Necessarily Rich
  • Foodies and the Economic Downturn
  • Figure 2-9: U.S. Grocery Industry Sales Growth, 2001-2007 (percent)
  • Will Foodies Cut Back?
  • Table 2-2: Foodie Demographics, 2008 (percentages, number and index for U.S. adults)
  • Foodie Psychographics and Consumer Traits
  • Consumers with an Attitude
  • Enthralled with the New
  • Figure 2-10: Foodie Attitudes About Experimentation, 2008 (index)
  • An Adventuresome Self-Image
  • Figure 2-11: Foodie Self-Image About Adventure, 2008 (index)
  • Foodies Wear Prada
  • Figure 2-12: Foodie Attitudes About Fashion, 2008 (index)
  • Influencers and Influenced
  • Figure 2-13: Foodie Attitudes About Trendsetting, 2008 (index)
  • Figure 2-14: Foodies Attitudes About Outside Opinions and Validation, 2008 (index)
  • High Media and Advertising Awareness
  • Foodies Gravitate to the Web, Blogs
  • Figure 2-15: Popular Foodie Blogs
  • Figure 2-16: Foodie Computer Attitudes and Usage Levels, 2008 (index)
  • Bricks-and-Mortar Patterns Reflect High-Style, High-Tech Tastes
  • Foodies Are Active as Direct Shoppers
  • Foodies Highly Receptive to Food Marketing
  • Impulse Spending Over Coupon Cutting
  • Figure 2-17: Foodie Attitudes About Spending, 2008 (index)
  • Foodies as Informed Health Consumers
  • Foodie Eco-Consciousness
  • Figure 2-18: Environmental Attitudes of Foodies, 2008 (index)
  • Vegetarians, the Food Chain, and the Environment
  • Traveling to Taste
  • Table 2-3: Selected Psychographics: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-4: Personal Computer Use Patterns: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-5: Retail Shopping Patterns: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-6: Internet, Mail, or Phone Order Shopping Patterns: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-7: Food Retail Shopping & Spending Patterns: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Foodies and the Food Industry
  • Foodie Opportunities in All Dayparts
  • Figure 2-19: Relative Importance of Breakfast, Lunch and Dinner Among Foodies, 2008 (index)
  • Eating In: No Time to Scrimp
  • Food Shopping Skews to Fresh Formats
  • The Cheaper Side of Whole Foods
  • Food and Beverage Purchasing Patterns
  • Malls Make a Play for Gourmets
  • The Resurgence of Farmers' Markets
  • Figure 2-20: Number of Operating Farmers Markets, 1994-2008
  • Rise of Local Food Movement
  • An Organic Plateau?
  • Figure 2-21: U.S. Organic Food Sales, 2005-2008 (in millions of dollars)
  • Foodies and Foodservice Chains
  • Foodies Push Fast Food in Healthier Directions
  • Foodies Embrace Social Aspects of Food
  • Communal Dining
  • Supper Clubs
  • Table 2-8: Household Use of Packaged Foods by Type of Product: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-9: Household Use of Beverage Products by Type: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-10: Household Purchasing Patterns for Packaged Foods for Selected Brands: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-11: Household Use of Non-Alcoholic Beverage Products for Selected Brands: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-12: Use of Selected Alcoholic Beverage Brands: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Table 2-13: Use of Family Restaurant and Fast Food Chains: Adults Overall vs. Foodies, 2008 (percent of U.S. adults overall and percent and index for foodie adults)
  • Foodie Kids
  • Household Expenditures on Kids' Food
  • Table 2-14: Aggregate Annual Family Expenditures on Food for 3- to 11-Year-Olds by Age Group, 2007 (number and dollars)
  • A New Foodie Generation
  • Organic Baby Food on a Healthy Track
  • Nurturing Foodie Kids and Teens
  • Trends for Kids
  • Trends for Teens
• Chapter 3: Foreign/Spicy Foodies
  • Foreign/Spicy Foodie Demographics
  • Market Definition
  • Figure 3-1: Overlap Between Foreign/Spicy Foodies and Other Foodie Cohorts, 2008 (percent)
  • Younger Age Skew
  • Figure 3-2: Indexes by Age Bracket: Foreign/Spicy Foodies vs. Foodies Overall, 2008
  • Narrower Gender Divide
  • Asian-Americans Post Index of 144 as Foreign/Spicy Foodies
  • Pacific Is Prime Region
  • Better Educated, Better Jobs
  • Figure 3-3: Indexes by Highest Level of Educational Attainment: Foreign/Spicy Foodies vs. Foodies Overall, 2008
  • Figure 3-4: Indexes by Household Income Bracket: Foreign/Spicy Foodies vs. Foodies Overall, 2008
  • Table 3-1: Foreign/Spicy Foodie Demographics, 2008 (percentages, number and index for U.S. adults)
  • Foreign/Spicy Foodie Psychographics and Consumer Traits
  • Image- and Brand-Conscious
  • Affinity for Foreign Culture
  • High Rates of Computer and Video Game Usage
  • Figure 3-5: Indexes for Computer Use and Attitudes: Foreign/Spicy Foodies vs. Foodies Overall, 2008
  • A Nesting Streak
  • Charging It Online
  • Table 3-2: Selected Psychographics: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-3: Personal Computer Use Patterns: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-4: Retail Shopping Patterns: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-5: Internet, Mail, or Phone Order Shopping Patterns: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Foreign/Spicy Foodies and the Food Industry
  • Food Shopping Patterns
  • A Taste for Alcohol, Preferably Imported
  • Fast Food: Fresh and Friends
  • Table 3-6: Food Retail Shopping & Spending Patterns: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-7: Household Use of Packaged Foods by Type of Product: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-8: Household Use of Beverage Products by Type: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-9: Household Purchasing Patterns for Packaged Foods for Selected Brands: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-10: Household Use of Non-Alcoholic Beverage Products for Selected Brands: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-11: Use of Selected Alcoholic Beverage Brands: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • Table 3-12: Use of Family Restaurant and Fast Food Chains: Foodies Overall vs. Foreign/Spicy Foodies, 2008 (percent and index for foodies overall vs. foreign/spicy foodies)
  • The Foreign/Spicy Food Landscape
  • Ethnic Foods in Grocery Stores
  • Ethnic Sections Lay the Groundwork
  • New Generation of Hispanic Foods
  • Table 3-13: Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2007-2011 (in millions of dollars)
  • Table 3-14: Number of U.S. Food and Beverage Product Introductions by Selected Foreign Cuisine/Spice Key Terms, 1998 vs. 2003 vs. 2008
  • Goya as Pioneer
  • Table 3-15: Indexes for Use of Goya Products: Foreign/Spicy Foodies vs. Foodies Overall, 2008
  • America goes Pan-Asian
  • Queens Neighborhood Excels in Authentic Chinese
  • Mediterranean as a Cradle of Healthy Cuisine
• Chapter 4: Restaurant Foodies
  • Restaurant Foodie Demographics
  • Market Definition
  • Figure 4-1: Overlap Between Restaurant Foodies and Other Foodie Cohorts, 2008 (percent)
  • Figure 4-2: Number of Visits to Family Restaurant/Steakhouse Chains in Last 30 Days: Restaurant Foodies, 2008 (percent and index for restaurant foodies)
  • Younger, Female Skew
  • Figure 4-3: Gender Breakouts: Restaurant Foodies vs. Foodies Overall, 2008 (percent)
  • Asian Americans Index at
  • Figure 4-4: Indexes by Race/Ethnicity: Restaurant Foodies vs. Foodies Overall, 2008
  • Education, Employment Stats Reflect Ambitious Spirit
  • Figure 4-5: Indexes by Highest Level of Educational Attainment: Restaurant Foodies vs. Foodies Overall, 2008
  • Smaller Households, Less Encumbered Lifestyles
  • Table 4-1: Restaurant Foodie Demographics, 2008 (percentages, number and index for U.S. adults)
  • Restaurant Foodie Psychographics and Consumer Traits
  • In Tune with Trends
  • Figure 4-6: Indexes for Fashion and Style Psychographics: Restaurant Foodies vs. Foodies Overall, 2008
  • Figure 4-7: Indexes for Health and Medicine Psychographics: Restaurant Foodies vs. Foodies Overall, 2008
  • Heavy Internet Reliance
  • Restaurant Connoisseur Websites
  • Avid Shoppers Across Outlet Types
  • Figure 4-8: Indexes for Retail Classifications Shopped in Last 4 Weeks: Restaurant Foodies vs. Foodies Overall, 2008
  • Recreating the Restaurant Experience at Home
  • Alcoholic Beverages Go Hand in Hand with Dining Experience
  • Family and Fast Food Restaurant Patterns
  • Figure 4-9: Indexes for Number of Visits to Family Restaurant/Steakhouse Chains in Last 30 Days: Restaurant Foodies vs. Foodies Overall, 2008
  • Table 4-2: Selected General Psychographics: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-3: Selected Food- and Nutrition-Related Psychographics: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-4: Personal Computer Use Patterns: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-5: Retail Shopping Patterns: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-6: Internet, Mail, or Phone Order Shopping Patterns: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-7: Food Retail Shopping & Spending Patterns: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-8: Household Use of Packaged Foods by Type of Product: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-9: Household Use of Beverage Products by Type: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-10: Use of Selected Alcoholic Beverage Brands: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Restaurant and Foodservice Trends
  • Health and Environment on the Menu
  • Local Foods at the Table
  • Gourmet and Organic at Fast-Casual and Quick-Service Restaurants
  • Food Retailers Morph Toward Foodservice
  • Table 4-11: Use of Family Restaurant/Steakhouse Chains: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
  • Table 4-12: Use of Fast Food/Drive-In Chains: Foodies Overall vs. Restaurant Foodies, 2008 (percent and index for foodies overall vs. restaurant foodies)
• Chapter 5: Foodie Cooks
  • Demographic and Lifestyle Overview
  • Market Definition
  • Figure 5-1: Overlap Between Foodie Cooks and Other Foodie Cohorts (percent)
  • A Youth Skew
  • Figure 5-2: Indexes by Age Bracket: Foodie Cooks vs. Foodies Overall, 2008
  • Women Up Front
  • Figure 5-3: Gender Breakouts: Foodie Cooks vs. Foodies Overall, 2008 (percent)
  • Racial/Ethnic Minorities Also Over-Represented
  • Figure 5-4: Indexes by Race/Ethnicity: Foodie Cooks vs. Foodies Overall, 2008
  • Pacific and Northeast Are Top Regions
  • Foodie Cooks Less Educated Than Foodies Overall
  • Figure 5-5: Indexes by Highest Level of Educational Attainment: Foodie Cooks vs. Foodies Overall, 2008
  • Earnings Also Moderately Lower
  • Figure 5-6: Indexes by Household Income: Foodie Cooks vs. Foodies Overall, 2008
  • Opinionated, Peer-Motivated Consumers
  • Figure 5-7: Indexes for Shopping and Style Psychographics: Foodie Cooks vs. Foodies Overall, 2008
  • Gourmet, Organic/Natural Foods Hold Strong Appeal
  • Foodie Cooks Embrace Healthy Food Trends, But Are Also Price- Conscious
  • Figure 5-8: Indexes for Health and Dieting Psychographics: Foodie Cooks vs. Foodies Overall, 2008
  • Foodie Cooks Don't Always Cook
  • Media and Computer Habits
  • Big Spenders in Grocery Stores
  • Above Average Ordering by Phone or Mail
  • Favored Food Products, Brands on the Fancy Side
  • Restaurant Usage Patterns
  • The Foodie Cook Landscape
  • Supermarket Trends Reflect Rising Food Costs, Economic Slump
  • Fresh Foods a Sales-Driving Grocery Store Trend
  • Many Foodie Cooks Going Local
  • Figure 5-9: U.S. Retail Sales of Locally Grown Foods: 2002, 2007 and 2011 (in billions of dollars)
  • Farmers Markets Attract Foodie Cooks
  • Meal Assembly Kitchens
  • Figure 5-10: Growth in Number of Meal Assembly Kitchens, 2002- 2007
  • Table 5-1: Foodie Cook Demographics, 2008 (percentages, number and index for U.S. adults)
  • Table 5-2: Selected General Psychographics: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-3: Selected Food- and Nutrition-Related Psychographics: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-4: Personal Computer Use Patterns: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-5: Retail Shopping Patterns: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-6: Internet, Mail, or Phone Order Shopping Patterns: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-7: Food Retail Shopping & Spending Patterns: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-8: Household Use of Packaged Foods by Type of Product: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-9: Household Purchasing Patterns for Packaged Foods for Selected Brands: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
  • Table 5-10: Use of Family Restaurant & Fast Food Chains: Foodies Overall vs. Foodie Cooks, 2008 (percent and index for foodies overall vs. foodie cooks)
• Chapter 6: Gourmet Foodies
  • Gourmet Foodie Demographics
  • Market Definition
  • Figure 6-1: Overlap Between Gourmet Foodies and Other Foodie Cohorts (percent)
  • Gourmet Foods Appeal to Younger Adults
  • Figure 6-2: Indexes by Age Bracket: Gourmet Foodies vs. Foodies Overall, 2008
  • Female, Ethnic and Geographic Skews
  • Higher Education and Income Tilts
  • Figure 6-3: Indexes by Highest Level of Educational Attainment: Gourmet Foodies vs. Foodies Overall, 2008
  • Figure 6-4: Indexes by Household Income Bracket: Gourmet Foodies vs. Foodies Overall, 2008
  • Figure 6-5: Indexes by Value of Residence: Gourmet Foodies vs. Foodies Overall, 2008
  • A Single Streak
  • Table 6-1: Gourmet Foodie Demographics, 2008 (percentages, number and index for U.S. adults)
  • Gourmet Foodie Psychographics and Consumer Traits
  • Style Seekers Subject to Peer Influence
  • Figure 6-6: Indexes for Peer Influence Psychographics: Gourmet Foodies vs. Foodies Overall, 2008
  • Figure 6-7: Indexes for Clothing and Fashion Psychographics: Gourmet Foodies vs. Foodies Overall, 2008
  • Food and Nutrition Interests Extend Beyond Gourmet
  • Figure 6-8: Indexes for Fast Food and Cooking Psychographics: Gourmet Foodies vs. Foodies Overall, 2008
  • An Avid Online Audience
  • Food and Retail Shopping Patterns
  • Favored Food Products and Brands
  • Restaurant Usage Patterns
  • Table 6-2: Selected General Psychographics: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-3: Selected Food- and Nutrition-Related Psychographics: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-4: Personal Computer Use Patterns: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-5: Retail Shopping Patterns: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-6: Internet, Mail, or Phone Order Shopping Patterns: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-7: Food Retail Shopping & Spending Patterns: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-8: Household Use of Packaged Foods by Type of Product: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-9: Household Use of Beverage Products by Type: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-10: Household Purchasing Patterns for Packaged Foods for Selected Brands: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-11: Household Use of Non-Alcoholic Beverage Products for Selected Brands: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-12: Use of Selected Alcoholic Beverage Brands: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • Table 6-13: Use of Family Restaurant & Fast Food Chains: Foodies Overall vs. Gourmet Foodies, 2008 (percent and index for foodies overall vs. gourmet foodies)
  • The Gourmet Foodie Landscape
  • U.S. Gourmet Food Sales Going Strong
  • Figure 6-9: U.S. Retail Sales of Gourmet/Premium Foods and Beverages: 2003, 2007 and 2012 (in millions of dollars)
  • Figure 6-10: Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2008 (percent)
  • Taking It Up a Notch
  • Gourmet Foodies and Organic/Natural, Local/Fresh
  • Figure 6-11: Number of U.S. Gourmet Food and Beverage New Product Introductions: By Selected Natural Package Tags/Claims, 2008
  • The Restaurant Role
  • Gourmet Foodies Less Likely to Cut Back
  • Small Business by Design
  • Gourmet Foodies and the Environment
• Chapter 7: Organic/Natural Foodies
  • Organic/Natural Foodie Demographics
  • Market Definition
  • Figure 7-1: Overlap Between Organic/Natural Foodies and Other Foodie Cohorts, 2008 (percent)
  • Younger and Female
  • Figure 7-2: Indexes by Age Bracket: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Hispanic, Blacks Prominent Among Organic/Natural Foodies
  • Organic/Natural Foodies Clustered in Metropolitan Markets
  • Education and Income Demographics
  • Figure 7-3: Indexes by Highest Level of Educational Attainment: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Employment Picture Mixed
  • Families with Children
  • Table 7-1: Organic/Natural Foodie Demographics, 2008 (percentages, number and index for U.S. adults)
  • Organic/Natural Foodie Psychographics and Consumer Traits
  • Willing to Pay for Quality
  • Figure 7-4: Indexes for Spending Psychographics: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Fans of Self-Care, Medical Alternatives
  • Figure 7-5: Indexes for Health Psychographics: Organic/Natural Foodies vs. Foodies Overall, 2008
  • In Tune with Internet and Print Media
  • Followers of Fashion
  • Figure 7-6: Indexes for Shopping and Peer Influence Psychographics: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Figure 7-7: Indexes for Clothing and Fashion Psychographics: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Eating for Health
  • Figure 7-8: Indexes for Diet and Nutrition Psychographics: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Retail Shopping Patterns
  • Figure 7-9: Indexes for Average Weekly Grocery Shopping Expenditures: Organic/Natural Foodies vs. Foodies Overall, 2008
  • Favored Food and Beverage Products
  • Restaurant Usage Patterns
  • Table 7-2: Selected General Psychographics: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-3: Selected Food- and Nutrition-Related Psychographics: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-4: Personal Computer Use Patterns: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-5: Retail Shopping Patterns: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-6: Internet, Mail, or Phone Order Shopping Patterns: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-7: Food Retail Shopping & Spending Patterns: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-8: Household Use of Packaged Foods by Type of Product: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-9: Household Use of Beverage Products by Type: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-10: Household Purchasing Patterns for Selected Food and Beverage Brands: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • Table 7-11: Use of Family Restaurant & Fast Food Chains: Foodies Overall vs. Organic/Natural Foodies, 2008 (percent and index for foodies overall vs. organic/natural foodies)
  • The Natural/Organic Food Landscape
  • Organic Food Sales Post Double-Digit Growth
  • Table 7-12: U.S. Organic Food Sales, 2005-2008 (in millions of dollars)
  • Organics Grow to 15% of New Product Introductions
  • Table 7-13: Number and Percent of U.S. Food and Beverage Product Introductions Tagged as Organic or Natural,1998-2008
  • Table 7-14: Number of U.S. Food and Beverage Product Introductions Tagged as Organic: By Product Classification, 1998 vs. 2008
  • 30% of Consumers Buy Organic Produce
  • Figure 7-10: Percent of Adults Who Shop for Organic Products: By Product Category, 2008
  • 82% of Grocers Sell Natural/Organic Food
  • Background of Organic and Natural Foods in Retail Stores
  • Figure 7-11: Organic Products Purchased by Store Chain, 2008 (percent)
  • The Backlash Against Mainstreamed Organic
  • Local Foods Moving Into Organics' Environmental/Political Role
  • Green Benefits of Locavorism Called into Question
  • The Perils of Packaged Food Nutritionism
  • The Fair Trade Seal
  • Community Supported Agriculture Programs
  • Lazy Locavores
  • Future Prospects for Organic Market Growth