Flash Streaming Video 2004 - 2006:

CDN, Site And Advertiser Adoption

Publication Date	August 2005
Publisher	Accustream iMedia Res.
Product Type	Report
Pages	100
ISBN Number	not applicable
Product Code	AMR00015

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£1,230.00
approximately: $1,797 | €1,348

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Summary

A market analysis of Flash streaming video, from CDN provisioning capacity, to content site implementation and advertiser adoption in support of streaming advertising campaigns. Flash streaming video has deep roots in the entertainment, creative, production and now distribution communities, and is poised to become the de facto format for streaming advertising. This report looks a how CDNs, sites, and advertisers are incorporating Flash into their overall streaming initiatives.

Within a period of about eighteen months, Flash streaming media servers make up about 18% of total streaming media server infrastructure, with strong capacity growth forecast into 2006 and beyond
Flash video servers, on average, can handle about 30 gigabits of capacity each, with some providers reporting capacities of 180 gigabits per server
In general, more Flash servers need to be deployed per gigabit of capacity output when compared to other format codecs
On average, about 14.7% of all streaming video gigabytes transferred in 2005 will be in the Flash format
That number is forecast to rise 30.6% in 2006 to 19.2%
The ranges of percent by CDN for Flash streaming video range from 50% in 2006 down to 0%
While the premium boosts average per gigabyte pricing for video by 40% from $1.53/gigabyte to $2.14/gigabyte, advertisers and publishers haven't been opposed to paying it in 2005
Total streaming video ad billings (excluding pre roll avails sold against Internet Music Radio content) is forecast at $321 million dollars in 2005
Of that figure, $128.4 million dollars (40%) of total streaming video advertising online in 2005 will be in Flash format
The majority of that revenue $101.2 million, or 31.5%) is made up of embedded/in-page ad units delivered by providers such as Eyewonder and Klipmart

Content

Executive Summary
- Cdn Bandwidth Pricing With And Without Flash Premium
Section One
- Introduction
- Overall Market Trends And Dynamics With Regard To Adoption, Deployment, And Market Share Growth Of Flash Streaming Video
- Flash Streaming Servers Deployed
- Flash Streaming Video Server Deployments: Cdn Capacities
- Estimated Percent Of Streaming Data In Flash Format: 2005 - 2006
- Flash Streaming Video: Estimated Percent Of Total Streaming Data Transferred By Year
- Cdn Revenue Derived From Streaming Media Delivery
- Percent Of Cdn Revenue From Streaming Media
- Q &Amp; A With Macromedia: Flash And The Cdn Segment
- Q &Amp; A With Vitalstream: Flash Streaming Video Authentication
Section Two
- Pricing At The Cdn Level To Provision Streaming Video Content In Flash
- Cdn Bandwidth Pricing With And Without Flash Premium
- Streaming Video: Entertainment Bandwidth Services Analysis And Market Size
- Flash Advertising Units And Gross Ad Billings Market Value
- Streaming Video Gross Ad Billings: 2003-2006
- Flash Avail Units: 2005
- Flash Avail Units: 2006
Section Three
- Flash Streaming Video Implementations And Adoption At The Site, Applications Provider And Network Level
- America Online
- Atomfilms. Com
- Cnet
- Espn.Com
- Eyewonder
- Klipmart
- Major League Baseball (Mlb.Com)
- Nascar.Com
- Roo Media Network
- Starcom Mediavest
- Worldnow
- Yahoo
- Streaming Video Sites
Section Four
- Historical And Present Day Advertising Formats Attached To Streaming Video Usage-By Site And Network
- America Online
- Aol
- Abcnews. Com
- Abcnews. Com
- Atomfilms. Com
- Atomfilms. Com
- Bet. Com
- Bet. Com
- Blastro. Com
- Blastro. Com
- Bloomberg. Com
- Bloomberg. Com
- Cnet. Com
- Cnet. Com
- Cartoon Network. Com
- Cartoon Network. Com
- Cbsnews. Com
- Cbsnews. Com
- Cbs Television. Com
- Cbs Television. Com
- Cnn. Com
- Cnn. Com
- Sports Illustrated. Com
- Cnn/Sports Illustrated. Com
- Comedycentral. Com
- Comedycentral. Com
- Discovery. Com
- Discovery. Com
- Eonline. Com
- Eonline. Com
- Espn. Com
- Espn. Com
- Feedroom. Com
- Feedroom. Com
- Foodtv. Com
- Foodtv. Com
- Forbes. Com
- Forbes. Com
- Foxnews. Com
- Foxnews. Com
- Foxsports. Com
- Foxsports. Com
- Hgtv. Com
- Hgtv. Com
- Historychannel. Com
- Historychannel. Com
- Hollywood. Com
- Hollywood. Com
- Ifilm. Com
- Ifilm. Com
- Yahoomusic. Com
- Launch. Com
- Marketwatch. Com
- Marketwatch. Com
- Msn Video
- Msn Video
- Msnbc. Com
- Msnbc. Com
- Mtv. Com
- Mtv. Com
- Nascar. Com
- Nascar. Com
- Rollingstone. Com
- Rollingstone. Com
- Singingfool. Com
- Singingfool. Com
- Sportsline. Com
- Sportsline. Com
- Vh1. Com
- Vh1. Com
- Weather. Com
- Weather. Com
- Wwe. Com
- Wwe. Com