Guide to Streaming Advertising 2005 - 2006:

Agencies to Vendors

Publication Date	September 2005
Publisher	Accustream iMedia Res.
Product Type	Report
Pages	141
ISBN Number	not applicable
Product Code	AMR00014

Price

£1,295.00
approximately: $1,892 | €1,419

PDF

Order above formats by FAX

Summary

This is a comprehensive guide for to buying and selling streaming media advertising in 2005 and 2006. The report takes you through all the essential advertising components--from agencies to vendors--that make up one of the most dynamic advertising environments today. This report is a step-by-step market analysis tool.

A comprehensive guide to streaming media advertising (audio and video), from creative production to media planning, buying, selling and delivery that can be applied to all market categories, from entertainment to real estate, travel or other business-specific campaign
What sites have available streaming media inventory
How is streaming media advertising bought, sold and priced
What avail formats are used, and where
The cost of bandwidth for streaming media advertising campaigns
Working with application providers such as Eyewonder and Klipmart
How to work with agencies and rep firms, and what agencies rep streaming media inventory and where
How to work with CDNs that deliver content, and what formats and integrated service offerings they provide to advertisers, agencies and media planners
The importance of Flash streaming video
Strategies for maximizing available inventory across an affiliation of sites
The top streaming video sites and networks
The top streaming Internet music radio sites and networks

Content

Section One
- Streaming Media Advertising: 2005 - 2006
- What This Guide Is Designed To Do
- Media Buying And Selling Has A Long-Standing Broadcast Media Tradition
- Market Overview And Dynamic Demand Points
- Flash Is Becoming A Preferred Format For Advertising
- Who's Buying?
- Slow Roll: Building Up To '05 Video Avail Demand
- Internet Music Radio: Advertiser Enthusiasm Still Nascent, But The Pieces For Developing The Market Are Falling Into Place
- Market Dynamics: Creating Demand, Allocating Inventory, Aligning Agency And Audience Preferences And Developing A Real Business
- Streaming Avail Definitions
- The Formula
- Streaming Audio Advertising Overview
- Audio Online Is Similar To Audio Offline, With Customization And Personalization Features That Make Advertising Potentially More Effective
- Streaming Video Advertising Overview
- Video Advertising Is Attractive To Advertisers Because It Offers A More Emotional Branding Message, It's Similar In Format To What They Buy On Tv, The Creative Can In Some Cases Be Re-Purposed, And There Are Target Audiences Online That Are Harder To Reach Via Tv Because They Are Spending More Time Online
- Streaming Media: Representing And Selling Audio And Video Avails: The Formula
- Market Analysis: 2003 - 2006
- Streaming Audio And Video Gross Ad Billings: 2003-2006
- Streaming Video Gross Ad Billings: 2003-2006
- Internet Music Radio Gross Ad Billings: 2003-2006
- Avails And Revenue Analysis
- Internet Radio
- Internet Radio
- Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004
- Hybrid Terrestrial/Internet Radio Advertising Market Value: 2005
- Hybrid Terrestrial/Internet Radio Advertising Market Value: 2006
- Full Database Of Internet Music Radio Sites, Networks And Aggregators: 2004
- Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites And Networks - 2001 - 2004 (In Millions Of Hours)
- Internet Radio: Top Ten Sites And Ath By Month
- Internet Radio Aggregate Tuning Hours By Month: The Top Ten Sites And Networks
- Streaming Video
- Streaming Video
- Streaming Advertising Summary Analysis And Forecast
- Streaming Video Sites
Section Two
- Where Is The Streaming Media Inventory?
- A Comparative Analysis Of Streaming Video Advertising Formats And Formula By Site
- Total Streaming Video Accesses: The Top Ten Sites And Networks: Full Year 2003 And 2004
- Average Number Of Video Streams Served Per Month
- Avg. Video Streams Served Per Month
- The Top Ten Streaming Video Sites
- January 2004
- February 2004
- Content And Brand Diversity
- The Top Ten Streaming Video Sites
- March 2004
- April 2004
- May 2004
- June 2004
- July 2004
- August 2004
- September 2004
- October 2004
- November 2004
- December 2004
- Streaming Video Inventory By Site
Section Three
- Inventory Across Internet Music Radio Sites And Networks
- Market Demand Dynamics And Operational Issues
- Promoting Internet Music Radio: Extending The Band, Directing And Flowing Audiences Are The First Steps To Booking Advertising Revenue
- Local Advertising Is Going To Play An Important Role
- Internet Music Radio: Avail Formats
- Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites And Networks - 2001 - 2004 (In Millions Of Hours)
- Internet Radio: Top Ten Sites And Ath By Month
- The Top Ten Internet Radio Networks, Channels, Destinations And Aggregators
- The Top Ten Internet Radio Sites
- March 2004
- April 2004
- May 2004
- June 2004
- July 2004
- The Top Ten Internet Radio Sites And Networks
- August 2004
- September 2004
- October 2004
- November 2004
- December 2004
- 2005 2nd And 3rd Quarter Updates
- The Top Ten Streaming Radio Networks, Sites, Channels And Aggregators
- April-05
- May-05
- June-05
Section Four
- How Streaming Advertising Buys Are Made: Agencies, Rep Firms, Application Providers
- Broadband Enterprises
- Eyewonder
- Klipmart
- Lightningcast
- Net Radio Sales
- Starcom Mediavest
- Universal Mccann
Section Five
- How Streaming Advertising Is Delivered And Priced
- Cdn Streaming Media Bandwidth Pricing
- Bandwidth Services Pricing: Audio And Video Segment Comparison Based On Per Gigabyte Rate: 2004
- Bandwidth Services Pricing: Audio And Video Segment Comparison Based On Per Gigabyte Rate: 2003
- Bandwidth Services Pricing: Audio And Video Segment Comparison Based On Per Gigabyte Rate: 2002
- Cdn's: Streaming Media Distribution, Hosting And Integrated Bandwidth Solutions For Advertisers And Networks
- Cdn Segment: Summary Operational Profile And Analysis
- Cdn Operational And Market Position Profiles
- Akamai Technologies
- Chaincast Networks
- Dvlabs
- Limelight Networks
- Multicast Media Networks
- Nine Systems
- Vitalstream: Corporate And Operational Profile
Section Six
- Growing Support For Flash Streaming Video
- Estimated Percent Of Streaming Data In Flash Format: 2005 - 2006
- Flash Streaming Video: Estimated Percent Of Total Streaming Data Transferred By Year
- Q &Amp; A With Macromedia: Flash And The Cdn Segment
- Q &Amp; A With Vitalstream: Flash Streaming Video Authentication
- Pricing At The Cdn Level To Provision Streaming Video Content In Flash
- Cdn Bandwidth Pricing With And Without Flash Premium
- Flash Advertising Units And Gross Ad Billings Market Value
- Streaming Video Gross Ad Billings: 2003-2006
- Flash Avail Units: 2005
- Flash Avail Units: 2006