Pre-roll video avails 2001 - 2006:

A site, network and aggregated brand analysis

Publication Date	December 2006
Publisher	Accustream iMedia Res.
Product Type	Report
Pages	166
ISBN Number	not applicable
Product Code	AMR00004

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Summary

Now entering its 6th year as a publishing platform, content migration to broadband is creating new, sophisticated and verifiable exploitation options for agencies, rights holders and networks: The pre roll avail or ad unit is now a gateway to some 94% of all free or ad supported content streams online.

This report breaks out pre roll inventory by site, brand (i.e. TimeWarner, Yahoo, Viacom, Fox, NBC, Microsoft and others) and analyzes dozens of individual sites with pre roll inventory.

Pre roll inventory (or video streams with pre roll units available) has grown at an average rate of 105.2% over the past six years, compared to free or ad supported video streams, which averaged 72.3% over the same period
Over that period of time, there has also been an increase in the frequency of pre roll availability or insertions, namely the number of pre roll units as a percentage of total streams served has steadily increased
In 2006, that figure is close to 1 to 1 (or, one pre roll ad unit for every stream accessed, on average)

Top line report findings and analysis:

In 2001, 43% of total ad supported or free video streams were being sold against pre roll inventory
That number jumped to 81% in 2002, a time when pre roll units became more in demand, and at times, scarce
The comparable figure has continue to rise since 2002, with 2003 at 86.5%, 2004 at 90% and 2005 at 96%
So far in 2006 (January through April) there is pre roll inventory available across site that control 95% of total free or ad streams
Typical of early usage patterns set in 2006 year to date, major offline and online media brands control most of the aggregated inventory
However, there is also a diverse and vibrant group of independent (including sites such as StupidVideos.com, Roo, AtomFilms etc.) and non affiliated sites (many that also have offline assets such as the WWE, NBA, Comcast.net, Discovery and others) that control anywhere from 25% - 33% of streams per month in 2006
Yahoo controlled 23.97% of free or ad supported video streams during the January through April 2006 timeframe
TimeWarner followed with 13.7%
Microsoft with 11.40%
Viacom with 8.54%

Content

Executive Summary
- Pre Roll Inventory Has Grown Faster Than The Rate Of Ad Supported Or Free Video Streams From 2001 - 2006
- Total Free Video Stream Growth V. Pre Roll Video Inventory Growth: Avg. 1st Q. 2001 - 2006
- High Double-Digit Growth In ???06 For Pre Roll Inventory
- Percent Growth In Pre Roll Video Inventory
- Percentage Growth In Pre Roll Video Inventory
- Almost 95% Of All Free Or Ad Supported Streams Are Available As Pre Roll Inventory In 2006
- Pre Roll Inventory Growth Against Total Free Stream Growth: 2001 - 2006 (Monthly Average For 1st Q)
- Major Offline And Online Brands Aggregate 70+% Of Free Or Ad Supported Video Streams In 2006
- Percent Of Free Or Ad Supported Streams--By Aggregated Media Brand
Section One
- Free Or Ad Supported Streams On Major Offline And Internet-Only Branded Sites Are Forecast To Reach 19 - 20 Billion Views In ???06
- Growth In Free Streams January - April 2006
- Total Free And Ad Supported Video Streams: Jan - Apr 2006
- The Top Ten Ad Supported Video Sites: January - April 2006
- Top Ten Ad Supported Sites % Total: January - April 2006
- Comparison Of Top Ten And Non Top Ten Ad Supported Video Views
- The Top Free Or Ad Supported Streaming Video Sites And Networks: January 2006
- The Top Free Or Ad Supported Streaming Video Sites And Networks: February 2006
- The Top Free Or Ad Supported Streaming Video Sites And Networks: March 2006
- The Top Free Or Ad Supported Streaming Video Sites And Networks: April 2006
- Miscellaneous Free, Ad Or Sponsored Sites, Events And Networks: January - April 2006
Section Two
- Major Offline And Online Brands Aggregate 70+% Of Free Or Ad Supported Video Streams In 2006
- Total Video Views By Brand: Jan - April 2006
- Total Share Of Free Or Ad Supported Video Streams: Jan. - April 2006
- Free Or Ad Supported Stream Share--April 2006
- Yahoo Streaming Video Share: Free Or Ad Supported Streams--Jan. - April 2006
- Timewarner Streaming Video Share: Free Or Ad Supported Streams
- Microsoft/Nbc Streaming Video Share: Free Or Ad Supported Streams
- Viacom Streaming Video Share: Free Or Ad Supported Streams
- Disney Streaming Video Share: Free Or Ad Supported Streams
- Other Or Non Affiliated Streaming Video Share: Free Or Ad Supported Streams???Jan. - April 2006
- January 2006
- A Total Of 1.36 Billion Free Or Ad Supported Video Streams Were Served In January 2006, With 74% Of That Content Controlled By Major Media Brands
- Free Or Ad Supported Stream Share--January 2006
- Percent Of Free Or Ad Supported Streams--By Aggregated Media Brand
- Major Media Brands And Ad Supported Streaming Video Share: January 2006
- February 2006
- Total Free Or Ad Supported Streams Total 1.5 Billion Served, With Major Brands
- Controlling 72.6%.
- Free Or Ad Supported Stream Share--February 2006
- Percent Of Free Or Ad Supported Streams--By Aggregated Media Brand: February 2006
- Major Media Brands And Ad Supported Streaming Video Share: February 2006
- March 2006
- Total Free Or Ad Supported Streams Total 1.5 Billion Served, With Major Brands
- Controlling 72.6%.
- Free Or Ad Supported Stream Share--March 2006
- Percent Of Free Or Ad Supported Streams--By Aggregated Media Brand: March 2006
- Major Media Brands And Ad Supported Streaming Video Share: March 2006
- April 2006
- Total Free Or Ad Supported Streams Total 1.5 Billion Served, With Major Brands
- Controlling 72.6%.
- Free Or Ad Supported Stream Share--April 2006
- Percent Of Free Or Ad Supported Streams--By Aggregated Media Brand: April 2006
- Major Media Brands And Ad Supported Streaming Video Share: April 2006
- Miscellaneous Free, Ad Or Sponsored Sites, Events And Networks: January - April 2006
Section Three
- The Era Of The Broadband Media Brand (Online And Offline) Is Well Into Its 6th Year Of Development
- Broadband And Narrowband Video Market Share: Analysis Of Streams Served By Bit Rate 2000 Through 2010
- Strong Uptrend In Ad Supported Video Usage
- Free Or Ad Supported Stream Growth
- Average 1st Quarter Free Or Ad Supported Streams And Growth Rates: 2001 - 2006
- Free Or Ad Supported Video Sites And Networks: 1st Q. 2006
- Free Or Ad Supported Video Sites And Networks: March 2005
- Free Or Ad Supported Video Sites And Networks: February And April 2004
- Free Or Ad Supported Video Sites And Networks: February And April 2003
- Free Or Ad Supported Video Sites And Networks: January - April 2002
- Free Or Ad Supported Video Sites And Networks: January - April 2001
Section Four
- Pre Roll Inventory Has Grown Faster Than The Rate Of Ad Supported Or Free Video Streams From 2001 - 2006
- Stream Growth Vs. Pre Roll Inventory Growth: Avg. 2001 - 2006
- Total Free Video Stream Growth Vs. Pre Roll Video Inventory Growth: Avg. 1st Q. 2001 - 2006
- Free Or Ad Supported Stream Growth
- Avg. Streams With Pre Roll Inventory
- Average 1st Quarter Video Streams With Pre Roll Ad Inventory: 2001 - 2006
- Broadband Streams To Unique Users: 2001 Through 2005
- Percent Growth In Pre Roll Video Inventory
- Percentage Growth In Pre Roll Video Inventory
- Almost 95% Of All Free Or Ad Supported Streams Are Available As Pre Roll Inventory In 2006
- Pre Roll Inventory Against Total Free Streams
- Pre Roll Inventory Growth Against Total Free Stream Growth: 2001 - 2006 (Monthly Average For 1st Q)
- Pre Roll Inventory January Through April 2001
- Pre Roll Video Inventory January Through April 2002
- Pre Roll Video Inventory February And April 2003
- Pre Roll Video Inventory February And April 2004
- Pre Roll Video Inventory March 2005
- Pre Roll Video Advertising Inventory: 1st Q. 2006
Section Five
- History Of Streaming Advertising
- Miscellaneous Streaming Advertising Data
Section Six
- History Of Cpms On Ad Supported Streaming Video Sites