Streaming Media Advertising 2003 - 2008:

Spending Analysis by Avail, Brand and Content Category

Publication Date	June 2007
Publisher	Accustream iMedia Res.
Product Type	Report
Pages	285
ISBN Number	not applicable
Product Code	AMR00012

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£1,275.00
approximately: $2,251 | €1,617

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Summary

This research report breaks down revenue components driving growth in the market for the period 2003 - 2008 by video category (including UGV) and Internet music radio. Analysis in the report details sell out percent, prices and quantifies pre roll video avails, as well as in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year. There are also dozens of detailed question and answer profiles with the major syndication platforms, video application providers, sites, networks, channels, music radio broadcasters, UGV ad networks, audio and video rep firms and more.

Top line report findings and analysis:

The market size for both streaming audio and video advertising is estimated at $990.3 million in 2006, up 128% over $433 million billed in 2005 (see data graphic below)
The market is forecast to grow by 40% in 2007 to $1.38 billion
Internet radio gross ad billings are forecast to reach $66.4 million in 2007, up by 60% over 2006
Pre roll is forecast to make up 26.7% of gross video ad spend in 2007 (not including pre roll or interstitial units sold against long form content), and 28.5% in 2008
By contrast, embedded units make up an estimated 58.8% of gross billings in 2007, and forecast at 55.9% in 2008
Gross pre roll ad billings are estimated at approximately $36 - $43 million per month in 2007
There are an estimated 2.1 - 2.7 billion streams/progressive download views per month in the professional, ad supported or free content segment (this does not include UGV content)
There are further an estimated 1.4 - 1.6 billion pre roll avails per month
Of the approximately $319 million in estimated pre roll video advertising that took place in 2006, 31.9% was placed against news, 28.4% against music and 12.8% against sports content
Major online and offline broadcast brands range in pre roll revenue generation from several hundred thousand dollars per month to $5+ million per month
The $420 million pre roll annual estimate includes for 2007 $360 million from pre roll placed against short form content, and $60 million placed against long form broadcast TV shows published online

Content

Executive Summary
- Market Overview And Dynamic Demand Points 2006 And
- Streaming Audio And Video Gross Ad Billings: 2003-2008
- Streaming Video Gross Ad Billings: 2003-2008
- Internet Radio Gross Ad Billings: 2003-2008
- Pre Roll Video Inventory Analysis: By Site, Network, Syndicator, Aggregator And Brand
Section One
- Introduction To Streaming Media Advertising: Market Performance 2003 - 2008
- Stream-Based Media Buying On The Ascent, With Placement And Sales Initiatives Relying On Broadcast Media Antecedents
- Cross Platform Media Buys Generate Interest And Ad Coin
- Cdns And Hosting Networks Are Also Ad Sales And Serving Networks
- Market Overview And Dynamic Demand Points 2006 And 2007
- Flash Is Becoming A Preferred Format For Advertising
- Expanded Ad Verticals Are Now Buying Regularly
- Slow Roll In 2001 - 2003, Followed By A Steady 5-Year Upward Demand Climb From 2004 - 2008
- Internet Music Radio: Advertiser Support Is Growing For Major Brands, But It's Still An Under Exploited Market
- Video Market Dynamics: In 2006 And 2007 Awareness Is Stimulating Demand, Increasing In Inventory While Aligning Agency Creative And Audience
- Video Streams Served: 1998 - 2010
- Total Video Streams Served Per Unique User: By Site And Month 2001-2006
- Broadband Video Consumption Patterns: Streams To Unique User Comparison:2001 - 2006
- Streaming/Progressive Download Ad Definitions 2003 - 2007
- Terminology Used In This Report
- The Online Formula
- Internet Music Radio And Audio Advertising Overview
- Radio Online Is Similar To Radio Offline, With Customization And Personalization Features That Expands Listener Choice And Advertising Options
- Insertion Frequency From 25% - 50% That Of Over-The-Air Broadcasters
- Streaming/Progressive Download Video Advertising Overview
- Video Is Attracting Buyers Across Multiple Content Segments, Including Professional And Ugv Content Categories
- Streaming Media Advertising: Execution Is More Consistent On Major Branded Sites
Section Two
- Video And Audio Market Analysis: 2003 - 2008
- Streaming Audio And Video Gross Ad Billings: 2003-2008
- Streaming Video Gross Ad Billings: 2003-2008
- Internet Radio Gross Ad Billings: 2003-2008
- Streaming Audio And Video Gross Ad Billings: 2003 - 2008
- Avails And Revenue Analysis
- Internet Radio
- Internet Music Radio
- Internet Music Radio Inventory Sell Out Rates: Total Available Market
- Comparative Market Analysis: Hybrid Terrestrial And Online Ad Sales Comparison
- Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004-2007
- Market Maturity Pro Forma: Terrestrial And Online Radio Reach Metrics And Real Versus Implied Comparables Of Online Ad Sales Value
- Market Maturity Comparative Analysis: Pro Forma
- Internet Music Radio Market Statistics, Metrics And Usage Trends
- Total Tuning Hour Comparison: 2004 - 2006
- Internet Music Radio 2006: Ath Yearly Ranking And Total Hours Delivered
- Internet Music Radio Listening Hours By Month: The Top Ten Sites And Networks January 2002-December 2006
- Streaming Video
- Streaming Video Gross Ad Billings: 2003-2008
- Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008
- Pre Roll And Embedded Market Value Comparison-In $ Mil
- Pre Roll And Embedded Gross Ad Billings: 2005 - 2008
- Video Avail Format Share
- Video Avail Format Share: 2007 - 2008
- Streaming/Progressive Download Video 2004-2008
- Cpms By Avail Type: 2007
- Cpm Comparison: 2007
- Cpm Ranges By Site And Network: 2006
- Streaming/Progressive Download Video Inventory And Cpms
Section Three
- Broadband Pre Roll Market Size: 2001 -
- Pre Roll Video Inventory Analysis: By Site, Network, Syndicator, Aggregator And Brand 2007
- Pre Roll Inventory Analysis: January - April 2007
- Total Free Or Ad Supported Streams: January - April 2007
- Total Free And Ad Supported Video Streams: Jan - Apr 2006
- Steady Growth In Pre Roll Inventory; Triple-Digit Increase In '07
- 1st Q. Pre Roll Video Stream Inventory: 2001 - 2007
- Ad Supported Streams With Pre Roll Inventory
- Average 1st Quarter Video Streams With Pre Roll Ad Inventory: 2001 - 2007
- Ad Supported Video Streams: January - April 2007
- Pre Roll Inventory Analysis 2007: By Aggregated Brand
- Pre Roll Gross Ad Billings Summary: 2007 Annual Estimates
- Total Streams And Inventory By Brand
Section Four
- Q &Amp; A Discussions
- Site, Brand, Syndication, Content Segment And Video Application Positioning
- Adapt.Tv
- Streaming Ad Serving Networks
- Ugv Segment
- Blue Lithium Network
- Videoegg
- Streaming Syndication And Advertising Platforms
- Professional Content
- Brightcove
- Maven Networks
- Roo Media Networks
- The Platform
- Whiteblox
- Embedded Video Advertising Solutions Providers
- Doubleclick/Klipmart
- Eyeblaster
- Eyewonder
- Pointroll
- Streaming Advertising Rep Firms
- Remnant Avails
- Advertising. Com Video Network
- Tremor Media
- Internet Music Radio
- Bid4spots
- Liquid Compass
- Net Radio Sales
- Broadband Video
- Broadband Enterprises
- Hybrid Bandwidth, Hosting And Ad Serving Providers
- Feedroom
- Origin Digital
- Internet Music Radio Sites And Networks
- Clear Channel Online
- .977 Com/977music
- Live365. Com
- Pandora
- Radioio
- Broadband Video Sites And Networks
- Professional Content
- Associated Press Video Network
- Cbs Digital
- Espn. Com
- Liketelevision. Com
- Nascar. Com
- National Geographic. Com
- Nbc Universal
- Real Networks
- Tvguide Online
- World Wrestling Entertainment
- Ugv Sites And Networks
- Heavy. Com
- Stupidvideos. Com
- In Game Video Solution Providers
- Iga Worldwide
Section Five
- Broadband Video Has Matured Into A Viable And Distinct Content Platform , With Flexible Yet Powerful Service And Solution Channels
- Broadband And Narrowband Video Market Share: Analysis Of Streams Served By Bit Rate 2000 Through 2010
- Broadband Video Content Category And Gross Ad Billings Analysis: 2006
- Streaming Video Gross Ad Billings: Percent Share By Content Category 2006
- Broadband Video Content Category And Gross Ad Billings Analysis: 2007
- Streaming Video Gross Ad Billings: Percent Share By Content Category 2007
- Broadband Video Content Category And Gross Ad Billings Analysis: 2008
- Broadband Video Content Category And Gross Ad Billings Analysis: 2007
- Video Streams Served By Content Category