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Streaming Media Market Growth: 2005 - 2010

Streaming Media Market Growth: 2005 - 2010

This report provides a detailed data and audience analysis of the year in streaming media 2005, with usage metrics and share metrics across key content categories such as music, news, sports, entertainment, Internet TV, movies and Internet music radio.

  • Video streams viewed rose by 50.2% in 2005 to 17.95 billion across all sites and networks, including free (ad-supported) and subscription video streams
  • The growth in video streams served was accelerated by:
  • 1. Increased broadband connections (both cable modem and DSL) at the residential level
  • 2. More promotional initiatives by sites, networks and channels to increase awareness of broadband content and increase stream counts and available inventory to also attract advertising dollars
  • 3. Ongoing innovation at the application level, particularly media players that queue up files for auto-play (Yahoo Music, MSN Video, CBS News, Living.com, HGTVPro.com, MSNBCNews, ESPN.com and others); creating playlists that behave more like a channel
  • Video streams are forecast to grow by 32% in 2006 to over 23 billion served
  • Video streams are currently forecast to grow by another 26% to over 29 billion served in 2007
  • Broadband streams (100 Kbps and above) made up 84.9%% of total streams served in 2005
  • Narrowband video streams made up 15.1% of total streams served, compared to 20.7% in 2004
  • Music videos once again commanded the largest share of streaming video usage online in 2005, capturing 45.6% of total views
  • Aggregate tuning hours (ATH) for the top ten Internet music radio sites and networks rose by 43.8% in 2005 per month, to 257.3 million hours
  • Based on current annual trending data and analysis, we expect the top ten Internet music radio sites to grow aggregate turning hours by another 35% - 40% in 2006, to an average of about 360 million hours
  • Executive Summary
    • Total Video Streams Served Annually
    • Broadband And Narrowband Video Stream Growth Rate Comparison
    • Content Category Comparison: Full Year 2005
    • Top Ten Sites And Total Streams Served: Jan 2004 - Dec 2005
    • Internet Music Radio Average Aggregate Tuning Hours: The Top Ten Sites And Networks - 2001 - 2005
  • Section One
    • Streaming Video Market Growth And Analysis: 2005
    • Total Streams Served: Narrowband And Broadband 1999-2010
    • Total Video Streams Served Annually
    • Broadband And Narrowband Video Stream Growth Rate Comparison
    • Broadband And Narrowband Streams Served Comparison And Analysis: 2000 - 2010
    • Broadband And Narrowband Video Market Share: Analysis Of Streams Served By Bit Rate 2000 Through 2010
    • Narrowband Streams 1999-2010 (In Mil.)
    • Narrowband Video Streams Served Annually: 1999 - 2010
    • Broadband Streams 2000-2010
    • Broadband Video Streams Served Annually: 2000 - 2010
    • Broadband Video Streams Served Per Unique User Per Month: 2005
    • Broadband Streams To Unique Users: 2001 - 2005
    • Broadband Streams To Unique Users: 2001 Through 2005
    • Total Streams Served Per Unique User: 2001 Through 2005 Comparison
    • Total Video Streams Served Per Unique User: 2001 - 2005
    • Total Video Streams Served Per Unique User Per Month: Broadband And Narrowband Sites 2005
  • Section Two
    • Content Category Analysis: 2005
    • Streaming Video Content Category Definitions
    • Market Overview: Music Videos, News And Sports Continue To Dominate Viewing Share
    • Category Share Analysis
    • Content Category Comparison: Full Year 2005
    • Content Category Comparison: Full Year 2004
    • Streaming Video Category Share Comparison: 2004-2005
    • Video Streams Served By Content Category
    • Summary Forecast Analysis: 2000 - 2010
    • Broadband And Narrowband Video Market Share: Analysis Of Streams Served By Bit Rate 2000 Through 2010
    • Streaming Film And Movies
    • Total Film Views: 1999 Through 2010
    • Total Film And Movie-Related Views
    • Total Streaming Film Views
    • Streaming Video Viewing Share And Content Category Analysis By Month-2005 / Film Content
    • Internet Tv
    • Total Internet Tv Views: 1999 - 2010
    • Internet Tv Views: 1999 - 2010.
    • Total Internet Tv Streaming Views
    • Streaming Video Viewing Share And Content Category Analysis By Month-2005 / Internet Television
    • News And Information
    • Total News And Information Streams--1999-2010
    • News And Information--Narrowband And Broadband Comparison
    • Total Streaming News And Information Views
    • Streaming Video Viewing Share And Content Category Analysis By Month-2005 / News, Information, Business And Finance
    • General Entertainment
    • Total General Entertainment Streams--1999-2010
    • General Entertainment--Narrowband And Broadband Stream Comparison
    • Total General Entertainment Streams
    • Streaming Video Viewing Share And Content Category Analysis By Month-2005 / General Entertainment
    • Sports
    • Total Sports Streams--1999-2010
    • Sports Streams--Narrowband And Broadband Comparison
    • Total Sports Streams
    • Streaming Video Viewing Share And Content Category Analysis By Month-2005 / Sports
    • Music Videos
    • Total Music Video Streams--1999-2010
    • Music Video--Narrowband And Broadband Comparisons
    • Total Music Video Streams
    • Streaming Video Viewing Share And Content Category Analysis By Month-2005 / Music Videos, Concerts And Events
  • Section Three
    • The Top Ten Sites And Networks: A Market Overview
    • Top Ten Sites And Total Streams Served: Jan 2004 - Dec 2005
    • Average Video Streams Per Month: The Top Ten Sites 2001 - 2005
    • The Top Ten Streaming Video Sites And Networks
    • January 2005
    • February 2005
    • March 2005
    • April 2005
    • May 2005
    • June 2005
    • July 2005
    • August 2005
    • September 2005
    • October 2005
    • November 2005
    • December 2005
    • January 2004
    • February 2004
    • March 2004
    • April 2004
    • May 2004
    • June 2004
    • July 2004
    • August 2004
    • September 2004
    • October 2004
    • November 2004
    • December 2004
  • Section Four
    • Internet Music Radio: A Market Overview 2005
    • Internet Music Radio Average Aggregate Tuning Hours: The Top Ten Sites And Networks - 2001 - 2005
    • Internet Radio: Top Ten Sites By Month
    • Internet Music Radio Aggregate Tuning Hours By Month: The Top Ten Sites And Networks January 2002 - December 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: January 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: February 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: February 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: March 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: March 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: April 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: April 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: May 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: May 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: June 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: June 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: July 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: July 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: August 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: August 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: September 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: September 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: October 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: October 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: November 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: November 2005
    • The Top Ten Streaming Internet Music Radio Sites And Destinations: December 2005
    • The Top Sites, Networks And Affiliations Ranked By Average Quarterly Hour Reach: December 2005
    • Internet Music Radio: 2005 Full Year
    • Full Database Of Internet Music Radio Sites, Networks And Aggregators: 2004
  • Section Five
    • Streaming Video Sites Networks And Destinations: Full Year Listing By Month
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