Streaming Video Ratings 2004:

This report is a comprehensive analysis of streaming video ratings by site, network, channel and aggregator. Ratings and streaming share are provided for individual sites, and for the first time, streaming sites and networks are combined into a total brand share. This report is an excellent resource for advertising professionals, agencies, buyers and sellers who need to know where the available inventory is, what brands and sites command streaming video share, the ratings in various content categories by site and brand that indicate discreet audience segments, including music, news, sports, film, Internet TV and general entertainment.

• The top ten individual streaming video sites, brands, networks and channels account for a 72% share of all streams served in 2004
• America Online is the single largest streaming video platform, with almost a 25% share of total streams served
• Yahoo Music (formerly Launch) is the second largest streaming video brand online with a 20.1% share
• Real Networks captures an 11.6% share
• The top five aggregated streaming video brands include Time Warner, Yahoo, Real Networks, Microsoft/NBC and Walt Disney
• The top aggregated streaming brand is Time Warner
• The second rated streaming video brand is Yahoo, followed by Real Networks, Microsoft and Walt Disney
• The top five aggregated brands account for over 68% of total share