UK Consumer Insights 2008: HMV - Music & Video

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • HMV share of shoppers
    • HMV share of shoppers by demographics
    • HMV share of shoppers by television region
    • HMV share of shoppers by household characteristics
    • HMV share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • HMV conversion of visitors to main users
    • HMV conversion of visitors to main users by demographics and region
    • HMV conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of HMV non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • HMV profile of shoppers by demographics
    • HMV profile of shoppers by television region
    • HMV profile of shoppers by household characteristics
    • HMV profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • HMV loyalty of main users
    • HMV loyalty of main users by demographics and region
    • HMV loyalty of main users by household characteristics
    • HMV basic drivers of loyalty and disloyalty
    • HMV detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in Music & Video
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for HMV in Music & Video
    • Table 2: HMV change in visitor share (%) 2004-2008
    • Table 3: HMV change in main user share (%) 2004-2008
    • Table 4: HMV visitor and main user share by ACORN classification 2008
    • Table 5: HMV change in conversion rates 2004-2008
    • Table 6: HMV change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of HMV 2008
    • Table 8: HMV visitor and main user profile by ACORN classification 2008
    • Table 9: HMV change in loyalty (%) 2004-2008
    • Table 10: HMV change in disloyalty 2004-2008
    • Table 11: HMV drivers of loyalty (%) 2004-2008
    • Table 12: HMV drivers of disloyalty (%) 2004-2008
    • Table 13: HMV detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • LIST OF FIGURES
    • Figure 1: HMV visitor share 2004-2008
    • Figure 2: HMV main user share 2004-2008
    • Figure 3: HMV visitor share by demographic group 2008
    • Figure 4: HMV main user share by demographic group 2008
    • Figure 5: HMV visitor share by television region 2008
    • Figure 6: HMV main user share by television region 2008
    • Figure 7: HMV visitor and main user share by household tenure 2008
    • Figure 8: HMV visitor and main user share by number of people in household 2008
    • Figure 9: HMV visitor and main user share by children in household 2008
    • Figure 10: HMV visitor and main user share by number of cars in household 2008
    • Figure 11: HMV visitor and main user share by working status 2008
    • Figure 12: HMV visitor and main user share by marital status 2008
    • Figure 13: HMV conversion rates 2004-2008
    • Figure 14: HMV non-conversion rates 2004-2008
    • Figure 15: HMV conversion rates by demographic group 2008
    • Figure 16: HMV conversion rates by region 2008
    • Figure 17: HMV conversion rates by household tenure 2008
    • Figure 18: HMV conversion rates by number of people in household 2008
    • Figure 19: HMV conversion rates by children in household 2008
    • Figure 20: HMV conversion rates by number of cars in household 2008
    • Figure 21: HMV non-conversion rates 2004-2008
    • Figure 22: HMV non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting HMV visitors 2008
    • Figure 24: Regional profile of non-converting HMV visitors 2008
    • Figure 25: HMV visitor profile by demographic group 2008
    • Figure 26: HMV main user profile by demographic group 2008
    • Figure 27: HMV visitor profile by television region 2008
    • Figure 28: HMV main user profile by region 2008
    • Figure 29: HMV visitor and main user profile by household tenure 2008
    • Figure 30: HMV visitor and main user profile by number of people in household 2008
    • Figure 31: HMV and main user profile by children in household 2008
    • Figure 32: HMV visitor and main user profile by number of cars in household 2008
    • Figure 33: HMV visitor and main user profile by working status 2008
    • Figure 34: HMV visitor and main user profile by marital status 2008
    • Figure 35: HMV loyalty 2004-2008
    • Figure 36: HMV disloyalty 2004-2008
    • Figure 37: HMV loyalty by demographics 2008
    • Figure 38: HMV loyalty by region 2008
    • Figure 39: HMV loyalty by household tenure 2008
    • Figure 40: HMV loyalty by number of people in household 2008
    • Figure 41: HMV loyalty by children in household 2008
    • Figure 42: HMV loyalty by number of cars in household 2008
    • Figure 43: HMV - other Music & Video stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008