China Online Gaming Market Analysis

Publication Date	June 2009
Publisher	RNCOS
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	RCS00622

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Summary

The online gaming market has emerged as the most dynamic and transforming segment of the overall gaming industry in China. It has been witnessing a series of developments driven by increasing Internet and broadband penetration, double-digit growth in the number of online gaming users, rapid product development and commercialization.

As per our research "China Online Gaming Market Analysis" there has been an insignificant impact of the global slowdown on the industry. The market revenue grew (YOY) at a phenomenal 1700% (approx.) during 2002-2008, with the total revenue surpassing Yuan 18 Billion (US$ 2.65 Billion) by 2008.

Domestic companies account for majority of the online gaming market in China. These homegrown companies have been witnessing rapid growth in their overall revenue as compared to their foreign counterparts. During 2008, revenues generated by domestic companies grew by close to 60% against the 65% growth attained by foreign companies.

With such strong fundamentals, we anticipate that the online gaming market revenue will more than double by 2013. The future growth will be driven by homegrown companies which will continue to account for nearly 70% of the industry revenue. We expect a short wave of consolidation in the industry after 2013 when large entities will buyout small companies in order to strengthen their market position.

The research will help consultants, industry analysts and vendors to get in-depth knowledge on the current, past and future performance of the industry. The future outlook mentioned in report has been derived by interacting with various industry veterans, developers, analyzing information from research papers, journals and our in-house developed models which are industry-specific.

Industry Forecast till 2013

Numbers of Online Gamers
Number Paid and Free Online Gamers
Share of Domestic and Foreign Companies in Online Gaming Market by Revenue
Online Game Market
Mobile Online Game Market
Mobile Online Gaming User
Number of Internet Users
Number of Mobile Subscribers

Content

1. Analyst View
2. Economic Environment
3. Industry Snapshot
4. Online Gaming Market Outlook - 2013
- 4.1 Revenue
- 4.2 User Profile
- 4.3 Market Players
- 4.4 Export Market
- 4.5 Future Outlook
5. Mobile Online Gaming Market Outlook - 2013
- 5.1 Revenue
- 5.2 User Profile
6. Market Trends
- 6.1 Rising Internet Services
- 6.2 Increasing Mobile Subscriber
- 6.3 Vast Consumer Base
7. Competitive landscape
- 7.1 Shanda (SNDA)
- 7.2 Tencent Inc
- 7.3 Netease Corporation
- 7.4 Giant Interactive Group Inc.
- 7.5 Perfect World Co., Ltd
List of Figures:
- Figure 4-1: Online Game Market (Billion Yuan), 2002-2008
- Figure 4-2: Numbers of Online Gamers (Million), 2008-2013
- Figure 4-3: Number of Paid and Free Online Gamers (Million), 2008-2013
- Figure 4-4: Share of Domestic and Foreign Companies in Online Game Market (2008 & 2013)
- Figure 4-5: Share of Companies in Online Game Market (Q1 2009)
- Figure 4-6: Online Game Export (Million US$), 2008-2013
- Figure 4-7: Forecast for Online Game Market (Billion Yuan), 2009-2013
- Figure 4-8: Forecast for Share of MMORPG and Casual Games in Online Game Market (2013)
- Figure 4-9: Forecast for IT Investment by Online Gaming Companies (Billion Yuan), 2009-2013
- Figure 5-1: Mobile Online Game Market (Billion Yuan), 2007-2013
- Figure 5-2: Number of Online Mobile Game Users (Million), 2007-2013
- Figure 6-1: Number of Internet Users (Million), 2005-2008
- Figure 6-2: Forecast for Number of Internet Users (Million), 2009-2013
- Figure 6-3: Number of Mobile Subscribers (Million), 2005-2008
- Figure 6-4: Forecast for Number of Mobile Subscribers (Million), 2009-2013
- Figure 6-5: Population (Million), 2007-2013