Business Trends: Understanding Media and Broadcasting Technology, 2008 (Customer Focus)

Introduction

Players in the broadcasting sector in North America and Western Europe are under considerable strain to remain competitive in a complex distribution environment. The movement towards multiplatform digital transmission is necessitating strong investment in digital workflows and traditional IT assets. This survey address broadcast evolution to handle these trends.

Scope

Covers end-user sentiment across seven key geographies including, Canada, France, Germany, Italy, Spain, the UK and the US. Provides analysis on 23 questions covering IT budgets, vendor selection, changing infrastructure requirements and emerging digitization strategies.

Highlights

Primarily, broadcasters purchase solutions direct from vendors, with over 50% of respondents stating the channel as their primary choice. VARs are the second most used channel for technology purchasing. Over the next 12 months, around 46% of broadcasters are expecting their storage requirements to remain consistent with the previous year. Circa 39% of respondents outlined that they expect their storage requirements to increase from 1-25% over the next 12 months.

Reasons to Purchase

Outline key marketing messages to take to specific regional broadcasters. Understand current vendor preferences and emerging strategies being employed by broadcasters to remain competitive.