Global Entertainment and Media Outlook: 2008-2012- Consumer Magazine Publishing

Consumer magazine publishing

The consumer magazine publishing market consists of spending by advertisers in consumer print magazines and on magazine Web sites and magazine mobile sites. Consumer magazine publishing also includes spending by readers to purchase magazines via subscriptions or at retail outlets as well as paid online subscriptions. Figures do not include licensing or other ancillary revenues. Trade magazines are covered in the "Business-to-Business Publishing" chapter.

A sampling of global facts and forecasts:

• "Global print advertising in consumer magazines will total $42.5 billion in 2012, up 3.5 percent on a compound annual basis from $35.8 billion in 2007."
• "In EMEA, web site videos and mobile roll outs will propel an emerging digital advertising market, which will increase from $211 million in 2007 to $1.4 billion in 2012, a CAGR of 45.1 percent."
• "In Latin America, Brazil will remain the dominant market through to 2012, when it will still account for more than half the of total regional spending, more than double Argentina in second place."