Global Entertainment and Media Outlook: 2008-2012, Executive Summary

Introduction

PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012 provides forecasts of revenues and industry trends across 15 major industry segments in 59 countries.

The information in this annual publication reflects the collective wisdom of our large team of professionals who work with entertainment and media (E&M) companies around the world. The publication is a unique resource for the industry, offering a five-year outlook for global consumer spending and advertising revenues, along with insights into the technology, government, political, and business trends driving those forecasts. Our objective is to help illuminate companies' decision making, as companies engage in business-critical strategic and operational planning with regard to the business models, partnerships, investments, and customer relationships that will shape the future of their organizations-and of the entertainment and media industry in general.

At such a pivotal moment in the customer- and technology-driven transformation taking place throughout the entertainment and media industry, it is our distinct privilege to share these forecasts and collective insights with our clients and with the industry at large.

The purpose of this Executive Summary is to provide a brief overview of the past 12 months since our 2007-2011 Outlook was published and to identify the key themes and drivers affecting the industry and relate them to forecasts of actual spending. The Executive Summary represents an overview of the vast array of information provided in the Outlook, which provides detailed industry and country data for the various components of each segment of the entertainment and media industry.

Categories covered

• Internet Access Spending: Wired and Mobile
• Internet Advertising: Wired and Mobile
• TV Subscriptions and License Fees
• Television Advertising
• Recorded Music
• Filmed Entertainment
• Video Games
• Consumer Magazine Publishing
• Newspaper Publishing
• Radio and Out-of-Home Advertising
• Theme Parks and Amusement Parks
• Casino and Other Regulated Gaming
• Consumer and Educational Book Publishing
• Business-to-Business Publishing
• Sports