Media - North America (NAFTA) Industry Guide

Publication Date	February 2009
Publisher	Datamonitor
Product Type	Report
Pages	90
ISBN Number	not applicable
Product Code	DAT14390

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Summary

Datamonitor's Media - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Media industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
Includes a five-year forecast of the industry

Highlights

The NAFTA media market reaches a value of $401.7 billion in 2007.

The US is the leading country among the NAFTA bloc, with market revenues of $371.4 billion in 2007

Mexico was the fastest growing country, with a CAGR of 3.4% over the 2004-2007 period.

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments.

The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Content

CHAPTER 1 INTRODUCTION
- 1.1 What is this report about?
- 1.2 Who is the target reader?
- 1.3 How to use this report
- 1.4 Definitions
CHAPTER 2 NAFTA COUNTRIES MEDIA INDUSTRY OUTLOOK
CHAPTER 3 MEDIA IN THE UNITED STATES
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Segmentation I
- 3.4 Market Segmentation II
- 3.5 Five Forces Analysis
- 3.6 Leading Companies
- 3.7 Market Forecasts
- 3.8 Macroeconomic Indicators
CHAPTER 4 MEDIA IN MEXICO
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Segmentation I
- 4.4 Market Segmentation II
- 4.5 Five Forces Analysis
- 4.6 Leading Companies
- 4.7 Market Forecasts
- 4.8 Macroeconomic Indicators
CHAPTER 5 MEDIA IN CANADA
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Segmentation I
- 5.4 Market Segmentation II
- 5.5 Five Forces Analysis
- 5.6 Leading Companies
- 5.7 Market Forecasts
- 5.8 Macroeconomic Indicators
CHAPTER 6 APPENDIX
- 6.1 Data Research Methodology
List of Tables
- Table 1: NAFTA countries Media industry, revenue ($bn) 20042013
- Table 2: NAFTA countries Media industry, revenue ($ bn) 20042008(e)
- Table 3: NAFTA countries Media industry forecast, revenue ($ bn) 20082013
- Table 4: United States Media Industry Value: $ billion, 2004-2008 (e)
- Table 5: United States Media Industry Segmentation I: % Share, by Value, 2008 (e)
- Table 6: United States Media Indistry Segmentation II: % Share, by Value, 2008 (e)
- Table 7: Key Facts: Viacom Inc
- Table 8: Key Financials: Viacom Inc
- Table 9: Key Facts: Time Warner Inc
- Table 10: Key Financials: Time Warner Inc
- Table 11: Key Facts: Comcast Corporation
- Table 12: Key Financials: Comcast Corporation
- Table 13: United States Media Industry Value Forecast: $ billion, 2008-2013
- Table 14: United States Size of Population (million) , 2004-2008 (e)
- Table 15: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 (e)
- Table 16: United States Inflation, 2004-2008 (e)
- Table 17: Mexico Media Industry Value: $ billion, 2004-2008 (e)
- Table 18: Mexico Media Industry Segmentation I: % Share, by Value, 2008 (e)
- Table 19: Mexico Media Industry Segmentation II: % Share, by Value, 2008 (e)
- Table 20: Key Facts: Grupo Televisa SA
- Table 21: Key Financials: Grupo Televisa SA
- Table 22: Key Facts: TV Azteca, S.A. de C.V
- Table 23: Key Financials: TV Azteca, S.A. de C.V
- Table 24: Key Facts: Time Warner Inc
- Table 25: Key Financials: Time Warner Inc
- Table 26: Mexico Media Industry Value Forecast: $ billion, 2008-2013
- Table 27: Mexico Size of Population (million) , 2004-2008 (e)
- Table 28: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 (e)
- Table 29: Mexico Inflation, 2004-2008 (e)
- Table 30: Mexico Exchange Rate, 2004-2008 (e)
- Table 31: Canada Media Industry Value: $ billion, 2004-2008 (e)
- Table 32: Canada Media Industry Segmentation I: % Share, by Value, 2008 (e)
- Table 33: Canada Media Industry Segmentation II: % Share, by Value, 2008 (e)
- Table 34: Key Facts: Canadian Broadcasting Corporation
- Table 35: Key Financials: Canadian Broadcasting Corporation
- Table 36: Key Facts: Publicis Groupe SA
- Table 37: Key Financials: Publicis Groupe SA
- Table 38: Key Facts: Sun-Times Media Group Inc
- Table 39: Key Financials: Sun-Times Media Group Inc
- Table 40: Canada Media Industry Value Forecast: $ billion, 2008-2013
- Table 41: Canada Size of Population (million) , 2004-2008 (e)
- Table 42: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 (e)
- Table 43: Canada Inflation, 2004-2008 (e)
- Table 44: Canada Exchange Rate, 2004-2008 (e)
List of Figures
- Figure 1: NAFTA countries Media industry, revenue ($bn) 20042013
- Figure 2: NAFTA countries Media industry, revenue ($ bn) 20042008(e)
- Figure 3: NAFTA countries Media industry forecast, revenue ($ bn) 20082013
- Figure 4: United States Media Industry Value: $ billion, 2004-2008 (e)
- Figure 5: United States Media Industry Segmentation I: % Share, by Value, 2008 (e)
- Figure 6: United States Media Industry Segmentation II: % Share, by Value, 2008 (e)
- Figure 7: Forces Driving Competition in the Media Industry in the United States
- Figure 8: Drivers of Buyer Power in the Media Industry in the United States
- Figure 9: Drivers of Supplier Power in the Media Industry in the United States
- Figure 10: Factors Influencing the Likelihood of New Entrants in the Media Industry in the United States
- Figure 11: Factors Influencing the Threat of Substitutes in the Media Industry in the United States
- Figure 12: Drivers of Degree of Rivalry in the Media Industry in the United States
- Figure 13: Revenues & Profitability: Viacom Inc
- Figure 14: Revenues & Profitability: Time Warner Inc
- Figure 15: Revenues & Profitability: Comcast Corporation
- Figure 16: United States Media Industry Value Forecast: $ billion, 2008-2013
- Figure 17: Mexico Media Industry Value: $ billion, 2004-2008 (e)
- Figure 18: Mexico Media Industry Segmentation I: % Share, by Value, 2008 (e)
- Figure 19: Mexico Media Industry Segmentation II: % Share, by Value, 2008 (e)
- Figure 20: Forces Driving Competition in the Media Industry in Mexico
- Figure 21: Drivers of Buyer Power in the Media Industry in Mexico
- Figure 22: Drivers of Supplier Power in the Media Industry in Mexico
- Figure 23: Factors Influencing the Likelihood of New Entrants in the Media Industry in Mexico
- Figure 24: Factors Influencing the Threat of Substitutes in the Media Industry in Mexico
- Figure 25: Drivers of Degree of Rivalry in the Media Industry in Mexico
- Figure 26: Revenues & Profitability: Grupo Televisa SA
- Figure 27: Revenues & Profitability: TV Azteca, S.A. de C.V
- Figure 28: Revenues & Profitability: Time Warner Inc
- Figure 29: Mexico Media Industry Value Forecast: $ billion, 2008-2013
- Figure 30: Canada Media Industry Value: $ billion, 2004-2008 (e)
- Figure 31: Canada Media Industry Segmentation I: % Share, by Value, 2008 (e)
- Figure 32: Canada Media Industry Segmentation II: % Share, by Value, 2008 (e)
- Figure 33: Forces Driving Competition in the Media Industry in Canada
- Figure 34: Drivers of Buyer Power in the Media Industry in Canada
- Figure 35: Drivers of Supplier Power in the Media Industry in Canada
- Figure 36: Factors Influencing the Likelihood of New Entrants in the Media Industry in Canada
- Figure 37: Factors Influencing the Threat of Substitutes in the Media Industry in Canada
- Figure 38: Drivers of Degree of Rivalry in the Media Industry in Canada
- Figure 39: Revenues & Profitability: Canadian Broadcasting Corporation
- Figure 40: Revenues & Profitability: Publicis Groupe SA
- Figure 41: Revenues & Profitability: Sun-Times Media Group Inc
- Figure 42: Canada Media Industry Value Forecast: $ billion, 2008-2013