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Mobile Music Report - Analysis, Forecasts and Markets 2009

  • Publication Date:March 2009
  • Publisher:Visiongain
  • Product Type: Report
  • Pages:1
  • ISBN:148916

Mobile Music Report - Analysis, Forecasts and Markets 2009

Music on the mobile platform has extended past the confines of the ringtone and has developed on the mobile handset and the mobile web. Mobile music has become a business in its own right with players both on and off the mobile platform. The growing reach of mobile handsets and the mobile web has driven the reach of mobile music and, given the size of the mobile audience, this remains a valuable market to invest in content. As music content moved from the physical to the digital platform, the mobile phone and mobile web are ideally placed to distribute and develop mobile music content, and tailor content directly to the consumer demand. But will the traditionally big players of music be the major players of mobile music? Can large record companies maintain their position in a digitally mobile market? Can the mobile handset continue to compete against stand alone digital music devices?
Creating revenue from mobile music has also evolved, as the content and the method of access has become more sophisticated over time. Early subscription methods of high payments posed a low user experience which threatened to push all but the most dedicated niche markets away from the content. Mobile music has responded to the requirements of consumers in both the music providers and the mobile web. Charges on the mobile web have decreased and this has opened up the space for mobile music and increased the incentive for mobile subscribers to explore this content.
The continuing success of convergence on the mobile handset has driven music players onto the mobile handset, and the link between the mobile handset and the mobile web is an important factor in mobile music. An increasing number of mobile handset vendors are entering the mobile music market with their own mobile music services, further driving handsets with mobile music playing capabilities. As the market becomes increasingly crowded competitors will need to establish strong competitive differentiation, and music services will have to offer the consumer innovative and unique selling points in order to gain market traction and retain consumers.
Players across the industry will need to monitor and analyse mobile music and competitors in the mobile market. The mobile market is continuously evolving, but mobile music remains a constant factor in the market. Mobile music is not without its problems and pitfalls, but the channel remains a valuable asset for competitors in the mobile market. Mobile music will remain an influential media on the mobile platform for the foreseeable future and recent entries into the market place demonstrate that the mobile music market remains open and competitive. This is a market in which hardware and software will compete and the link between the handset and the mobile web will further drive the use of mobile music, and be mutually beneficial in the market.

Reading this exclusive management report will tell you the following:

- Who are your main competitors in the mobile music market and what are they doing now?
- What strategies in the mobile music market can be best utilised to promote the content?
- What is the impact of mobile music in the market and will this continue?
- What impact will mobile subscriber behaviour and demand have on mobile music?
- With mobile handsets now featuring MP3 functionality, and the evolution of wireless headphones, the mobile phone is set to overtake the dedicated MP3 player as the user's choice for mobile music. But when? How is your company going to make the most of this opportunity? Can prices be kept comparable? Will the added functionality of the mobile handset give it an advantage or will users maintain 2 separate devices.
Find out the answers to these and many other questions by buying this vital industry insight.

Why you need to order this report today:

Brands/Marketers - Learn how to best utilise the market for your music brand, or how to drive your brand into the mobile music market.
Mobile Operators - Discover how to drive music content towards the mobile subscriber and how best to display this content. Learn how mobile music can benefit mobile operators.
Mobile handset vendors - Learn how mobile music can influence the subscriber reach of handset vendors and the mutual influence between the handset and mobile music. Learn what strategies are best used in this market.
Mobile music providers - Discover what opportunities exist in the mobile music market, in the development of the mobile web and mobile handsets available in the market. Learn about market issues specifically related to mobile music and competitors in this market.

Who needs to read this report?

- Directors, VP and Senior managers in:
- Mobile/Cellular carriers and operators
- Mobile handset manufacturers
- Mobile music providers
- Mobile music brands/marketers
- Mobile web content players
If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.

Companies mentioned in this report

3 (Hutchinson)
Alcatel Lucent
Apple Corps
Apple Inc
China mobile
Chinese Network Information Centre
Cingular Wireless
Copyright Royalty Board
Featured Artists Coalition
Formula 1
GSM World
Rhythm NewMedia
Slacker radio
Sony BMG
Sony Ericsson
Telecommunication Regulatory Authority of India
Telia Sonera
The NPD Group
Universal Verizon
Wireless Vodafone
Table of Contents

Chapter 1 Introduction

1.1 Introduction
1.2 Mobile music in context
1.3 Mobile music providers
1.4 The focus of this report

Chapter 2 Mobile music content

2.1 Music content
2.1.1 Fixed to mobile content
2.2 Mobile music content
Chart 1 Approximate number of PCs vs mobile phones (Globally)
2.2.1 Mobile music; ringtones to chart music
2.2.2 Ringtones; Polyphonic to Real tone
2.2.3 Move to "real" music
2.3 Digital music
2.3.1 Evolution to mobile
2.4 Streaming methods
2.5 Downloading methods
2.5.1 OTA
2.5.2 Sideloading
2.5.3 Most appropriate mobile solution
2.6 Content placement
2.6.1 Early consumer catchment
2.6.2 Position on the mobile web WAP
2.6.3 Position on mobile handset
2.7 Mobile music content sellers
2.7.1 On and off the mobile platform
2.7.2 Access methods
2.7.3 Digital music age
2.8 Content to drive player sales
2.9 Issues for mobile music
2.9.1 Piracy
Chart 2 Unauthorised digital music downloads
2.9.2 DRM
2.9.3 Cannibalising of physical music sales
Table 1 Featured artists coalition members
2.9.4 Music artists' rights
2.10 Conclusion

Chapter 3 Mobile music providers

3.1 Development off the mobile
3.2 Digitisation of music
3.2.1 Influence on music players
3.2.2 Digital music-opportunity and threat
Table 2 Digital mobile music: SWOTs
3.3 Interoperability
Table 3 Open mobile music strategy; pros and cons
3.3.1 Competitive differentiation
3.4 Driving mobile competitors into the music market
3.4.1 Value of convergence
3.4.2 Mobile phones with music player capabilities
3.5 Market leader
3.5.1 Apple iPod and iTunes
Chart 3 Apple iPod sales, Q4 2008 and Q1 2009
3.5.2 Success of the iPod and iTunes
3.5.3 Competitors
3.6 Branding
3.7 Content access
3.7.1 UI and user experience
3.8 Mobile music providers
3.8.1 Omnifone MusicStation Max
3.8.2 Gracenote
3.8.3 Didiom
3.8.4 Ovi
3.8.5 Seeqpod
3.8.6 Flycast
3.8.7 Last.fm
3.8.9 Pandora
3.8.10 Dada
3.8.11 Microsoft
3.9 Subscription vs a la carte
3.10 Independence vs collaboration
3.11 Conclusion

Chapter 4 Branding

4.1 Role of brands
4.1.1 Driving sales
4.2 Differentiation between fixed and mobile
4.2 Success stories
4.2.1 Apple
4.2.2 Sony Ericsson
4.3 Trends in consumers
4.3.1 Consumer uptake of mobile music
Chart 4 China mobile, mobile music growth, January-September 2008
4.4 Trends in sales
Table 4 Top mobile handsets in the US Q3 2008 by unit sales
4.4.1 Competing content brands Mobile gaming
4.5 Which brands will hold sway over mobile consumers?
4.5.1 Music labels
4.5.2 Sellers
4.5.3 Music players
4.5.4 Artists
4.5.5 Mobile carriers

Chapter 5 Mobile handsets

Chart 5 Global smartphone handset market share Q3 2008
5.1 Nokia
5.1.1 Nokia Xpress music
5.1.2 Nokia 5800 XperssMusic
5.1.3 Nokia "Comes with music"
Table 5 Nokia "Comes with music" handset price comparison
5.2 Apple iPhone
Chart 6 iPhone user behaviour in US Q3 2008
Chart 7 Apple iPhone sales Q4 2008 and Q1 2009
5.3 Sony Ericsson
5.3.1 Walkman handsets
5.4 Samsung
5.5 HTC
5.6 Motorola
5.7 LG
5.8 BlackBerry
5.9 Mobile convergence
5.10 Mobile web access
5.11 Mobile music handset UI
5.12 Conclusion
Chart 8 Handset selection price comparison

Chapter 6 Mobile operators

6.1 Countering falling ARPU
6.1.2 Data usage
6.2 User experience
6.3 Competing mobile music providers
6.3.1 Brand placement
6.3.2 Product placement
6.4 Orange
6.5 Vodafone
6.6 O2 and Napster
Table 6 Handsets compatible with O2 Napster service
6.7 3 (Hutchinson)
6.8 NTT DoCoMo with Napster
Chart 9 Digital music revenue distribution in Japan
6.9 KDDI
6.10 AT&T and Napster
6.11 Telia Sonera

Chapter 7 The mobile web

7.1 Access provider
7.1.2 Promoter
7.2 Connection
7.2.1 3G
7.2.2 4G/LTE
7.2.3 HSDPA
7.2.4 WiFi
7.3 Competing content
7.4 Payment methods

Chapter 8 Mobile music revenue

8.1 Revenue structure
8.2 Ad funded content
8.3 OTA vs sideloading
8.4 Payment structure
8.4.1 Artist
8.4.2 Mobile operator
8.4.3 Mobile music provider
8.5 Bundles vs a la carte

Chapter 9 Mobile music target market

9.1 By trends
9.1.1 Consumer age
9.1.2 Music genre
9.1.3 Content specific markets
9.1.4 Mobile handset
9.2 Competition from mobile games
9.3 Forecast
Chart 10 Mobile music revenue forecast

Chapter 10 Conclusions and recommendations

10.1 Mobile music providers
10.2 Mobile operators
10.3 Mobile handset vendors
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