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Customer Intelligence Through Social Networking in Manufacturing Enterprises in Asia/Pacific (Excluding Japan)

  • Publication Date:December 2010
  • Publisher:IDC
  • Product Type: Report
  • Pages:9

Customer Intelligence Through Social Networking in Manufacturing Enterprises in Asia/Pacific (Excluding Japan)

This IDC Manufacturing Insights Best Practice report examines the current level and purpose of the adoption of social networking to look at how manufacturers are embracing social networking to gain insight into customer intelligence among manufacturing companies in APEJ. With social networking becoming pervasive within our social life, businesses are increasingly looking into using social networks to gain insights into customer intentions. This report highlights the latest trends of manufacturing companies across the brand, engineering, asset and technology-oriented value chains, and across Southeast Asia (SEA), India, China, Australia, and South Korea, as to their intentions to leverage social networks to gain insight into customer intelligence, and the key reasons for doing so.

With customers of consumer and industrial goods increasingly turning to the Internet to conduct research on particular companies, products and services, manufacturers need to have in place a structured approach to monitoring social networks to gain insight into how customers and consumers are seeing them and their product, said Dr. Christopher Holmes, VP Asia/Pacific Manufacturing Research. Holmes continues Just under half of the 500 companies we spoke to as part of our survey were considering some form of social network monitoring, with most companies looking to get feedback on their products.

  • IDC Manufacturing Insights Opinion
  • In This Study
  • Situation Overview
    • Business Needs
    • Management Challenges
    • The Best Practices
    • High Performance Strategies
  • Future Outlook
    • Differentiating the Adopters
    • Essential Guidance
    • Actions to Consider
    • Learn More
  • Related Research
  • Synopsis
    • Table: Survey Respondents by Company Size
    • Table: Value Chain Definitions
    • Figure: Considering Improving Customer Intelligence Through Monitoring Social Networks
    • Figure: Considering Improving Customer Intelligence Through Monitoring Social Networks by Country
    • Figure: Driver for Monitoring Customer Intelligence Through Supervising Social Networks
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