State of VOD Report

As the on demand television platform has continued to gain traction over the course of the last few years, the quality and quantity of content available on demand has increased significantly. Filled with content performance data and reliable facts about on demand viewing behavior, trends and category performance, Rentrak's State of VOD Report is your guide to keeping up with this rapidly growing business.

Report Highlights:

• Overall on demand trends and growth year-over-year
• Monthly trends from January 2006 through March 2008 across content types (Free on Demand, Subscription on Demand and Transactional on Demand) and FOD categories
• Top five FOD categories, including the changes seen in these categories over time
• Special analysis for HD On Demand and Adult Transactional On Demand
• Available for the first time: Benchmarks of the top five FOD categories, allowing for directional evaluations of individual title performance within a category
• In 2007, Rentrak measured more than three billion on demand orders from their operator partners (excluding adult content).
• In 2007, FOD accounted for 70 percent of non-adult orders, while Subscription Video On Demand (SVOD) accounted for 27 percent and TOD accounted for 3 percent.
• Adjusting for Rentraks addition of MSOs and systems in 2007, Rentrak saw an increase of 43 percent in orders and 29 percent in unique STBs accessing VOD year-over-year.
• All of the top five FOD categories experienced growth year-over-year. TV Entertainment was the fastest growing category with an increase in orders of 120 percent and an increase of 68 percent in unique STBs accessing the category.

Get Your Questions Answered:

Rentrak processed more than 3 billion on demand orders for our subscribing MSOs (excluding adult content) in 2007. Using the intelligence derived from this data, our State of VOD Report provides insight and answers to these and other on demand questions:

• How do the 3 billion on demand orders break down?
• What is the most popular FOD category?
• What do on demand trends look like over time across content types? Across categories?
• Is the number of titles available on demand increasing?
• What is the fastest growing FOD category?
• Are people ordering HD content?
• Is the VOD category with the highest orders the same as the category with the highest number of unique STBs?
• What are the order-breaks for FOD categories?