2008 China Media Yearbook & Directory
| Publication Date | March 2008 |
|---|---|
| Publisher | China Media Monitor |
| Product Type | Directory |
| Pages | 312 |
| ISBN Number | 978-0-9793693-1-5 |
| Product Code | CMO00001 |
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Summary
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Published since 1999, the China Media Yearbook and Directory is the most comprehensive executive guide to the media industries in China.
This English language guide serves top decision making executives at major multinational media corporations, plus 4A advertising, marketing and PR agencies, and investment banks, legal offices, TV libraries, film and TV associations ... and more.
NEW EDITION AVAILABLE NOW!
2008 China Media Yearbook and Directory is the essential English language guide keeping media and marketing executives up to date on one of the world's most complex and fast changing media markets.
2008 China Media Yearbook & Directory
Part 1 - Yearbook features in-depth analysis, insights and forecasts as well as reports on the latest developments in Chinese media policy & regulations, media trends and business deals.
Part 2 - Statistics provides the latest proprietary statistics from leading data providers such as Nielsen Media Research, Huicong, CMMR and iResearch.
Part 3 - Directory is the most comprehensive China media business listing available, including company profiles, rate cards, contact details and channel data for more than 600 major Chinese media organizations and companies.
Appendix - Law & Regulations includes the latest changes in media policy.
What's NEW in 2008
- Exclusive interviews with industry leaders
- Special focus on the Beijing Olympic Games 2008 and its impact on the media
- New statistics on the rapidly growing online games, mobile games and digital music sectors
- Expanded information on film co-productions, imported / co-produced TV dramas, documentaries and animations
- New directory sections on game operators & developers and mobile platforms & content providers
- Expanded detailed listings with full contact details for all major Chinese media
Excerpts
Advertising
"Total adspend is expected to grow to US$18.4 billion in 2008, up from US$14.7 billion in 2007. China is predicted to surpass the United States as the biggest source of global adspend growth in 2008."
TV Policy & Regulation
"2007 was a year characterized by increased efforts on the part of SARFT to crack down on the elements its views as unhealthy within China's TV industry, while at the same time extending its control into the digital realm with new regulations covering online video and user generated content sites."
"The e-book publishing industry has been gaining momentum, as subscriptions to mobile phone literature and online literature become more popular. Half of all books published will be released in e-book format by 2010."
TV Networks
"The digital cable TV industry grew rapidly in 2007, with more than 2.22 million pay-DTV subscribers by the end of the first half of 2007. New digital cable services are increasingly available to Chinese subscribers, but differentiated content to push these services remains an issue."
New Media
"New Media generated RMB114 billion (US$15.6 billion) in revenues in 2006, one third of total media revenue. China was the world's second-largest Internet market by December, with 210 million registered users. It was the world's single largest mobile market with nearly 500 million mobile users."
TV Content
"At the start of 2007, China had 2,070 accredited TV production companies involved in the production of TV dramas. The animation sector saw the most rapid growth with 82,300 minutes of new content, an increase of more than 92% over the previous year."
Film
"Film production grew for the fifth consecutive year, with a record 402 feature films produced, plus a number of documentaries, cartoons and 122 digital works. Eighty films made it to the big screen, generating RMB3.3 billion (US$455 million) at the box office, or RMB600 million (US$82.9 million) more than in 2006. However, 2007 saw a number of unofficial restrictions come into play hindering Sino-foreign co-productions."
Content
- Part One: Yearbook
- Chapter 1: TV Policy & Regulation
- 1.1 Introduction
- 1.2 Pay TV Channels
- 1.3 Iptv and Mobile TV
- 1.4 TV Dramas
- 1.5 Entertainment
- Box 1.5: Sarft Talent Show Regulations
- 1.6 News and Current Affairs
- 1.7 Children and Youth
- 1.8 Officials, Presenters and Professional Talent
- 1.9 Advertising
- 1.10 Intellectual Property Rights and Legal Cases
- 1.11 Foreign Channels
- Box 1.11: Sarft-Approved Foreign TV Channels
- 1.12 Looking Forward
- Chapter 2: TV Content
- 2.1 Introduction
- 2.2 Channels
- 2.3 TV Drama
- 2.4 Reality & Talent Shows
- 2.5 Entertainment
- 2.6 TV Stars
- 2.7 News and Current Affairs
- 2.8 Factual
- 2.9 Sport
- 2.10 Olympics
- 2.11 Children and Youth
- 2.12 Education
- 2.13 Overseas Channels
- 2.14 International Content
- 2.15 Events & Awards
- 2.16 Looking Forward
- Box 2.16: Interview with Maggie Zhou of Wings Media
- Chapter 3: TV Networks
- 3.1 Introduction
- 3.2 Digital Standards
- 3.3 Terrestrial Networks
- 3.4 Digital Cable Networks
- 3.5 Setop Boxes
- 3.6 Digital Satellite Networks
- 3.7 Digital Mobile Networks
- 3.8 Mass Mobile Networks
- 3.9 Iptv Networks
- 3.10 Converged Networks
- 3.11 HD Networks
- 3.12 Looking Forward
- Chapter 4: Advertising
- 4.1 Introduction
- 4.2 Policy and Regulation
- Box 4.2: Advertisements Banned in China 200747
- Chapter 5: Print
- 5.1 Introduction
- 5.2 Policy and Regulation
- 5.3 Publishing Licenses
- 5.4 Retail, Wholesale and Printing
- 5.5 Operators
- 5.6 Public Listings
- 5.7 News and Current Affairs
- 5.8 Advertising
- 5.9 Distribution and Circulation
- 5.10 Going Global
- 5.11 Foreign Investment in Chinese Publications
- Box 5.11: Interview with Jo Lusby of Penguin China
- 5.12 Looking Forward
- Chapter 6: Film
- 6.1 Introduction
- 6.2 Production
- Box 6.2a: Interview with Yang Shu, Freelance Cinematographer
- Box 6.2b: High Profile Mainlanforeign Cproductions 200783
- 6.3 Imported Films
- Box 6.3: Interview with Wolfgang Wilke of Action Concept
- 6.4 Funding
- 6.5 Projection
- 6.6 Box Office
- 6.7 International Participation
- 6.8 Piracy
- 6.9 Looking Forward
- Chapter 7: New Media
- 7.1 Introduction
- 7.2 Policy and Regulation
- 7.3 The State of The Web
- 7.4 Electronic Commerce
- 7.5 Online Gaming
- 7.6 Mobile Applications
- 7.7 The Developer Factor
- 7.8 Looking Forward
- Box 7.8: Interview with Dan Brody of Tudou.Com
- Chapter 8: Sponsored Articles
- Lic in The Olympic Year
- Chapter 1: TV Policy & Regulation
- Part Two: Statistics
- Chapter 1: TV Statistics
- 1.1 TV Facts
- 1.2 Top 10 Channels by Market Share and Ratings in Beijing, Shanghai and Guangzhou 2007
- 1.3 Top Genres by Ratings in Beijing, Shanghai and Guangzhou 2006-2007
- 1.4 Top 5 Programs by Ratings in Beijing, Shanghai and Guangzhou 2007
- 1.5 Channel Penetration in 11 Cities 2007115
- 1.6 Cities Viewing Hours per Person per Day 2007
- 1.7 Channel Share in 11 Cities 2007118
- 1.8 Cctv Share and Ratings in 11 Cities 2007119
- 1.9 Top 5 Provincial Satellite TV Channels by Reach Nationwide 2007120
- 1.10 Top 5 Provincial Satellite TV Channels by Reach in 5 Key Cities 2007
- 1.11 Top 5 Provincial Satellite TV Channels by Subscribers Nationwide 2007
- 1.12 Top 5 Provincial Satellite TV Channels by Subscribers in 5 Key Cities 2007
- 1.13 Top 10 Viewers' Favorite Program Genres Nationwide 2007124
- 1.14 Top 10 Favorite Program Genres for Men 2007
- 1.15 Top 10 Favorite Program Genres for Women 2007125
- 1.16 Domestic TV Dramas Licensed for Distribution by Sarft 2007
- 1.17 Domestic TV Animation Production by Province or Key Institution 2007
- 1.18 Top 8 Studios Producing Original TV Animations 2007127
- 1.19 Top 10 Cities Producing Original TV Animations 2007
- 1.20 National Animation Industry Bases by Production Output 2007
- 1.21 Animation Cproductions Approved by Sarft 2007128
- Chapter 2: Film Statistics
- 2.1 Highlights from China's Film Industry 2007
- 2.2 Total Box Office Receipts 2000-2007 (US$)
- 2.3 Number of Domestic Feature Film Productions 2001-2007
- 2.4 Top 5 Cinema Chains by Box Office Revenue
- 2.5 Top 10 Domestic Films by Box Office Revenue (Jan. 1, 2007-Jan. 1, 2008)
- 2.6 Top 10 Imported Films by Box Office Revenue (Jan. 1, 2007-Jan. 1, 2008)
- 2.7 Overseas Films Licensed for Release 2007-2008131
- 2.8 Cproductions Approved by Sarft 2007
- 2.9 Assisted Productions Approved by Sarft 2007
- Chapter 3: New Media Statistics
- 3.1 Size of The Online Ad Market in China 2001-2011137
- 3.2 Online Adspend by Industry 2001-2007137
- 3.3 Chinese Internet Media Organizations by Market Share 2005-2007
- 3.4 Internet Ad Formats by Market Share 2004-2011
- 3.5 Website Formats by Market Share 2004-2011139
- 3.6 Chinese Internet User Numbers 2000-2007
- 3.7 Internet Access Methods 2007140
- 3.8 Chinese Internet Users by Gender 2007
- 3.9 Chinese Internet Users by Age 2007141
- 3.10 Chinese Internet Users by Monthly Income 2007
- 3.11 Broadband Subscribers in China 2002-2010
- 3.12 Online Video Users vs Other Netizens 2005-2010
- 3.13 The Favorite Program Genres of Online Video Users
- 3.14 TV Watching Trends for Chinese Netizens 2007
- 3.15 Online Game Market Value in China 2003-2011
- 3.16 Top 15 Online Game Operators by Market Value 2007
- 3.17 Online Game Operators by Market Share 2007145
- 3.18 China Search Engine Market Value 2001-2011
- 3.19 Market Value of Internet Ads by Ad Type 2001-2011146
- 3.20 Search Engine Users in China 2002-2011
- 3.21 Chinese Search Engines by Ad Market Share 2007147
- 3.22 Chinese Search Engines by Ad Market Share 2003-2007
- 3.23 Search Engine Penetration Rates 2002-2011
- 3.24 Chinese Mobile Phone Users 2000-2007148
- 3.25 Popular Mobile Valuadded Services 2007149
- 3.26 Mobile Instant Messaging Service Users in China 2005-2010
- 3.27 Mobile Push E-Mail Users in China 2006-2010
- 3.28 Mobile Search Users in China 2005-2010150
- 3.29 Mobile Game Users in China 2005-2010
- 3.30 Mobile TV Users in China 2006-2010151
- 3.31 Wireless Search Users in China 2005-2010
- 3.32 Wireless Search Users by Gender 2007
- 3.33 Wireless Search Users by Age 2007153
- 3.34 Wireless Search Users by Monthly Income 2007
- 3.35 Popular Wireless Search Engines by Market Share 2007
- 3.36 Popular Wireless Search Queries 2007154
- 3.37 Wireless Search Engine User Satisfaction Levels
- 3.38 Wireless Search Engine User Complaints
- 3.39 Estimated Iptv User Growth 2004-2011
- 3.40 Ivehicle TV Sets on Public Transport in China 2003-2010
- Chapter 4: Print Statistics
- 4.1 Newspapers and Magazines by Adspend 2006/2007
- 4.2 Top 10 Newspapers by Adspend 2006/2007159
- 4.3 Top 5 Metropolitan Newspapers by Adspend 2006/2007
- 4.4 Top 5 IT Newspapers by Adspend 2006/2007160
- 4.5 Top 5 Financial and Economic Newspapers by Adspend 2006/2007
- 4.6 Top 10 Magazines by Adspend 2006/2007161
- 4.7 Top 5 Fashion Magazines by Adspend 2006/2007161
- 4.8 Top 5 IT Magazines by Adspend 2006/2007
- 4.9 Top 5 Finance and Business Magazines by Adspend 2006/2007
- Chapter 5: Advertising Statistics
- 5.1 China Advertising Industry Turnover 1991-2006
- 5.2 Ad Spend by Province/Municipal 2005-2006
- 5.3 Top 20 Media Units by Ad Turnover 2005-2006
- 5.4 Top 10 Ad Agencies by Growth Rate on Turnover 2006
- 5.5 Top 10 Ad Agencies by Growth Rate on Revenue 2006165
- 5.6 Top 10 Media Companies by Growth Rate on Turnover 2006
- 5.7 Top 10 Agencies by Ad Turnover 2006
- 5.8 Top 10 Ad Agencies by Ad Revenue 2006
- 5.9 Product Categories by Ad Turnover 2005-2006
- 5.10 Top 10 Outdoor Ad Companies by Outdoor Ad Revenue 2006
- 5.11 China Adspend Yoy Growth % in Different Media 2005-2010
- 5.12 Total Amount of Cctv Primtime Advertising Auction 2002-2008 (Rmb)
- Chapter 1: TV Statistics
- Part Three: Directory
- Chapter 1: General
- Media Regulatory Bodies & Industry Associations
- Chapter 2: Broadcast
- TV & Radio Stations
- Patv Operators
- Foreign Satellite Channels
- Production & Distribution Companies
- Game Developers & Operators
- Mobile Platforms & Content Providers
- Chapter 3: Film
- Film Studios & Services
- Chapter 4: Print
- Publishing Groups
- Newspapers
- Magazines
- Chapter 5: Advertising & Media Services
- Advertising Companies
- Media Services
- Chapter 1: General
- Appendix - Laws & Regulations
- Policies on Encouraging Development of Digital Television Industry
- Administrative Provisions on Internet Video Service Providers
- List of Abbreviations
- Index
Delivery Details
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Product features / use
| Scope | Comprehensive Overview |  |
| Level | General Industry Strategies | |
| Data | Detailed Market Forecasts | |
| Profiles | Introduces Relevant Companies | |
| Features | Primary Research Data | |
| Extra Info | Regulatory Guidance | |
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